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    Advertising Procedure
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    Exam 23: International Advertising
  5. Question
    ________ Refers to How Far Creative Copy Can Stray from Literal
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________ Refers to How Far Creative Copy Can Stray from Literal

Question 48

Question 48

Short Answer

________ refers to how far creative copy can stray from literal product facts to gain an audience's interest by using puffery, humor, hyperbole, or exaggeration.

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