A One-Size-Fits-All Approach to Global Commerce Typically Means a Company

A one-size-fits-all approach to global commerce typically means a company has:

A) products that fit various cultures' customs and tastes.
B) a mind-set based on too much research.
C) a mind-set based on too little research.
D) advertising themes and messages it strongly believes are universal but in reality are not.
E) an organizational structure that is tried and true and appropriate to all cultures.

Correct Answer:

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