Question 1

The trade agreement that sought to open borders in the Western hemisphere.

Accepted Answer

A) ASEAN 
B) NAFTA 
C) SAFTA 
D) Pan-Colombian 
E) EU protocols 
A) ASEAN 
B) NAFTA 
C) SAFTA 
D) Pan-Colombian 
E) EU protocols

Question 2

Which of the following statements is true about worldwide marketing organizations?

Accepted Answer

A) Few U.S. advertising agencies are owned by overseas holding companies. 
B) Over two-thirds of the top-ten businesses are headquartered in the United States. 
C) Among the top-ten firms, revenue growth is greater inside the United States. 
D) Emerging markets offer less growth potential than does the U.S. economy. 
E) Emerging markets in a number of regions will continue to offer more growth potential than mature U.S. and Western European economies. 
A) Few U.S. advertising agencies are owned by overseas holding companies. 
B) Over two-thirds of the top-ten businesses are headquartered in the United States. 
C) Among the top-ten firms, revenue growth is greater inside the United States. 
D) Emerging markets offer less growth potential than does the U.S. economy. 
E) Emerging markets in a number of regions will continue to offer more growth potential than mature U.S. and Western European economies.

Question 3

Because of the open nature of the Internet, there are no restrictions or regulations regarding Internet advertising.

Accepted Answer

A) True 
 B)False

Question 4

International marketing plans are conducted by executives with titles such as:

Accepted Answer

A) regional marketing manager. 
B) global brand manager. 
C) global advertising officer. 
D) global vice president in charge of expansion. 
E) regional marketing executive. 
A) regional marketing manager. 
B) global brand manager. 
C) global advertising officer. 
D) global vice president in charge of expansion. 
E) regional marketing executive.

Question 5

The difference between language localization and translation is:

Accepted Answer

A) simplistic versus professional changing of language. 
B) Internet-based language services versus human-based. 
C) language localization is a more nuanced approach that moves beyond simple word substitution. 
D) the difference between slang and formal language. 
E) the difference between dialects and the universal language. 
A) simplistic versus professional changing of language. 
B) Internet-based language services versus human-based. 
C) language localization is a more nuanced approach that moves beyond simple word substitution. 
D) the difference between slang and formal language. 
E) the difference between dialects and the universal language.

Question 6

Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.

Accepted Answer

A) True 
 B)False

Question 7

The setback experienced by the EU on May 29, 2005 was:

Accepted Answer

A) Danish voters accepted the proposed constitution. 
B) 55% of French voters rejected the EU's proposed constitution. 
C) Britain withdrew from the Union. 
D) Turkey was refused entry into the Union. 
E) Central American countries balked at trading with EU partners. 
A) Danish voters accepted the proposed constitution. 
B) 55% of French voters rejected the EU's proposed constitution. 
C) Britain withdrew from the Union. 
D) Turkey was refused entry into the Union. 
E) Central American countries balked at trading with EU partners.

Question 8

U.S.-based multinational businesses can overcome economic isolationism by doing all of the following EXCEPT:

Accepted Answer

A) promoting the American way as the only way to economic freedom. 
B) their willingness to learn local customs. 
C) greater sensitivity to other cultures. 
D) openness to new ideas. 
E) openness to different ideas. 
A) promoting the American way as the only way to economic freedom. 
B) their willingness to learn local customs. 
C) greater sensitivity to other cultures. 
D) openness to new ideas. 
E) openness to different ideas.

Question 9

Even though a one-size-fits-all strategy for international marketing will always work, significant economies of scale are another reason for international expansion.

Accepted Answer

A) True 
 B)False

Question 10

The idea of global marketing is becoming more of a reality due to the ease with which marketers can accommodate all the cultural and national differences into a single marketing strategy.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is NOT where a significant percentage of growth in marketing and advertising will be concentrated?

Accepted Answer

A) Far East 
B) U.S. 
C) Middle East 
D) South America 
E) Latin America 
A) Far East 
B) U.S. 
C) Middle East 
D) South America 
E) Latin America

Question 12

Hyper-consumerism is one of the issues at the root of negative attitudes toward American products and brands.

Accepted Answer

A) True 
 B)False

Question 13

Given the objectives of a particular international campaign, advertisers must deal with a host of situations unique to each country that include all of the following EXCEPT:

Accepted Answer

A) creative considerations. 
B) media buying and planning procedures. 
C) cultural considerations. 
D) local legal restrictions and regulations. 
E) situations that are common in each country. 
A) creative considerations. 
B) media buying and planning procedures. 
C) cultural considerations. 
D) local legal restrictions and regulations. 
E) situations that are common in each country.

Question 14

The basic motivation of multinationals to make a profit by selling their excess and obsolete merchandise to other countries.

Accepted Answer

A) True 
 B)False

Question 15

Over the past 30 years, multinational companies have undergone a maturation process, with the final phase involving a local emphasis in their market strategy.

Accepted Answer

A) True 
 B)False

Question 16

The Toyopet Crown?-the first Toyota automobile imported in United States and a dismal failure-was redesigned as the Corona to suit American drivers.

Accepted Answer

A) True 
 B)False

Question 17

A commonly used management approach used by multinational companies gives local managers flexibility to:

Accepted Answer

A) set standards for product quality. 
B) determine standards for advertising and promotion. 
C) consolidate strategic management decisions. 
D) develop specific tactics for their situation within general principles. 
E) set standards of distribution. 
A) set standards for product quality. 
B) determine standards for advertising and promotion. 
C) consolidate strategic management decisions. 
D) develop specific tactics for their situation within general principles. 
E) set standards of distribution.

Question 18

Which of the following is NOT a significant feature of global marketing and advertising?

Accepted Answer

A) a greater ability to communicate across international borders 
B) growing nationalism and suspicion of outside influences in many countries 
C) increased instances of reverse engineering and copycatting 
D) increasing complacency for most global firms 
E) a growing sense of protectionism impeding entry into many foreign markets 
A) a greater ability to communicate across international borders 
B) growing nationalism and suspicion of outside influences in many countries 
C) increased instances of reverse engineering and copycatting 
D) increasing complacency for most global firms 
E) a growing sense of protectionism impeding entry into many foreign markets

Question 19

One of the keys to globalization and effective marketing is ________ to the host countries where they operate.

Accepted Answer

The answer of One of the keys to globalization and...

Question 20

Which of the following organizations does not monitor and limit advertising messages?

Accepted Answer

A) Federal Trade Commission 
B) Advertising Standards Authority 
C) Council of Better Business Bureaus 
D) People's Republic Foreign Ideology Committee 
E) European Advertising Standards Alliance 
A) Federal Trade Commission 
B) Advertising Standards Authority 
C) Council of Better Business Bureaus 
D) People's Republic Foreign Ideology Committee 
E) European Advertising Standards Alliance

Exam 23: International Advertising

The trade agreement that sought to open borders in the Western hemisphere.

Which of the following statements is true about worldwide marketing organizations?

Because of the open nature of the Internet, there are no restrictions or regulations regarding Internet advertising.

International marketing plans are conducted by executives with titles such as:

The difference between language localization and translation is:

Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.

The setback experienced by the EU on May 29, 2005 was:

U.S.-based multinational businesses can overcome economic isolationism by doing all of the following EXCEPT:

Even though a one-size-fits-all strategy for international marketing will always work, significant economies of scale are another reason for international expansion.

The idea of global marketing is becoming more of a reality due to the ease with which marketers can accommodate all the cultural and national differences into a single marketing strategy.

Which of the following is NOT where a significant percentage of growth in marketing and advertising will be concentrated?

Hyper-consumerism is one of the issues at the root of negative attitudes toward American products and brands.

Given the objectives of a particular international campaign, advertisers must deal with a host of situations unique to each country that include all of the following EXCEPT:

The basic motivation of multinationals to make a profit by selling their excess and obsolete merchandise to other countries.

Over the past 30 years, multinational companies have undergone a maturation process, with the final phase involving a local emphasis in their market strategy.

The Toyopet Crown?-the first Toyota automobile imported in United States and a dismal failure-was redesigned as the Corona to suit American drivers.

A commonly used management approach used by multinational companies gives local managers flexibility to:

Which of the following is NOT a significant feature of global marketing and advertising?

One of the keys to globalization and effective marketing is ________ to the host countries where they operate.

Which of the following organizations does not monitor and limit advertising messages?

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

Economic, Social, and Legal Effects of Advertising

Filters