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    Advertising Procedure
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    Exam 23: International Advertising
  5. Question
    Whereas at One Time Creative Strategy Was Normally Generated in the United
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Whereas at One Time Creative Strategy Was Normally Generated in the United

Question 66

Question 66

True/False

Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.

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