Question 1

Television has the ability to create a brand image and personality in a way that no other medium can.

Accepted Answer

A) True 
 B)False

Question 2

Advertising in ________format has the ability to create a brand image and personality in a way that no other medium can.

Accepted Answer

A) radio 
B) film 
C) print 
D) outdoor 
E) none of the above 
A) radio 
B) film 
C) print 
D) outdoor 
E) none of the above

Question 3

On average,Australians spend about ________ hours per day listening to the radio.

Accepted Answer

A) 1.5 
B) 2 
C) 4 
D) 6 
E) 8 
A) 1.5 
B) 2 
C) 4 
D) 6 
E) 8

Question 4

Which advertising medium has been called the 'theatre of the mind'?

Accepted Answer

A) Magazines 
B) Radio 
C) Newspapers 
D) Television 
E) Outdoor 
A) Magazines 
B) Radio 
C) Newspapers 
D) Television 
E) Outdoor

Question 5

Radio began in Australia in:

Accepted Answer

A) 1904 
B) 1914 
C) 1923 
D) 1932 
E) 1976 
A) 1904 
B) 1914 
C) 1923 
D) 1932 
E) 1976

Question 6

Which group of consumers typically spends the most time watching video on the internet?

Accepted Answer

A) Teens 
B) Persons aged 18-24 
C) Persons aged 25-34 
D) Persons aged 35-49 
E) Persons aged 50-64 
A) Teens 
B) Persons aged 18-24 
C) Persons aged 25-34 
D) Persons aged 35-49 
E) Persons aged 50-64

Question 7

The typical radio program day is divided into six segments called ________.

Accepted Answer

A) listener groups 
B) drive times 
C) coverages 
D) ratings 
E) none of these 
A) listener groups 
B) drive times 
C) coverages 
D) ratings 
E) none of these

Question 8

The radio program is split into eight day parts.

Accepted Answer

A) True 
 B)False

Question 9

Broadcast media does NOT include which of the following?

Accepted Answer

A) Radio 
B) Television 
C) Video 
D) Magazines 
E) Film 
A) Radio 
B) Television 
C) Video 
D) Magazines 
E) Film

Question 10

We have two predominant formats of television in Australia.They are:

Accepted Answer

A) free-to-air and pay television 
B) subscription and pay television 
C) subscription and Foxtel television 
D) pay-as-you-go and annual rate television 
E) none of the above 
A) free-to-air and pay television 
B) subscription and pay television 
C) subscription and Foxtel television 
D) pay-as-you-go and annual rate television 
E) none of the above

Question 11

Which of the following is NOT a disadvantage of advertising on television?

Accepted Answer

A) Inflexibility 
B) Low cost-efficiency 
C) Clutter 
D) Wasted reach 
E) Intrusiveness 
A) Inflexibility 
B) Low cost-efficiency 
C) Clutter 
D) Wasted reach 
E) Intrusiveness

Question 12

Which of the following would NOT be considered a part of the filmed entertainment market?

Accepted Answer

A) Videos sold on DVD 
B) Video DVDs rented from a kiosk 
C) Movie trailers broadcast on television 
D) Film showings preceded by previews 
E) Movies viewed from a download site 
A) Videos sold on DVD 
B) Video DVDs rented from a kiosk 
C) Movie trailers broadcast on television 
D) Film showings preceded by previews 
E) Movies viewed from a download site

Question 13

What makes the captive audience dimension the biggest disadvantage of movie advertising?

Accepted Answer

People who have paid for a ticket may re

Question 14

Which of the following is an advantage of advertising on radio?

Accepted Answer

A) Target audiences 
B) Affordability 
C) Frequency 
D) Mental imagery 
E) All of the above 
A) Target audiences 
B) Affordability 
C) Frequency 
D) Mental imagery 
E) All of the above

Question 15

________ has emerged as the 'new' news medium.It has a very different logic from the 'old' news medium,which was driven by journalistic values.

Accepted Answer

A) The internet 
B) Talkback 
C) Drive time 
D) Electronic phone news 
E) None of the above 
A) The internet 
B) Talkback 
C) Drive time 
D) Electronic phone news 
E) None of the above

Question 16

Most television advertising is sold as spot buys in 15,30 or 60 seconds of length.

Accepted Answer

A) True 
 B)False

Question 17

Product placement is popular because it is the cheapest type of advertising.

Accepted Answer

A) True 
 B)False

Television has the ability to create a brand image and personality in a way that no other medium can.

Advertising in ________format has the ability to create a brand image and personality in a way that no other medium can.

On average,Australians spend about ________ hours per day listening to the radio.

Which advertising medium has been called the 'theatre of the mind'?

Radio began in Australia in:

Which group of consumers typically spends the most time watching video on the internet?

The typical radio program day is divided into six segments called ________.

The radio program is split into eight day parts.

Broadcast media does NOT include which of the following?

We have two predominant formats of television in Australia.They are:

Which of the following is NOT a disadvantage of advertising on television?

Which of the following would NOT be considered a part of the filmed entertainment market?

What makes the captive audience dimension the biggest disadvantage of movie advertising?

Which of the following is an advantage of advertising on radio?

________ has emerged as the 'new' news medium.It has a very different logic from the 'old' news medium,which was driven by journalistic values.

Most television advertising is sold as spot buys in 15,30 or 60 seconds of length.

Product placement is popular because it is the cheapest type of advertising.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 9: Broadcast Media

Television has the ability to create a brand image and personality in a way that no other medium can.

Advertising in ________format has the ability to create a brand image and personality in a way that no other medium can.

On average,Australians spend about ________ hours per day listening to the radio.

Which advertising medium has been called the 'theatre of the mind'?

Radio began in Australia in:

Which group of consumers typically spends the most time watching video on the internet?

The typical radio program day is divided into six segments called ________.

The radio program is split into eight day parts.

Broadcast media does NOT include which of the following?

We have two predominant formats of television in Australia.They are:

Which of the following is NOT a disadvantage of advertising on television?

Which of the following would NOT be considered a part of the filmed entertainment market?

What makes the captive audience dimension the biggest disadvantage of movie advertising?

Which of the following is an advantage of advertising on radio?

________ has emerged as the 'new' news medium.It has a very different logic from the 'old' news medium,which was driven by journalistic values.

Most television advertising is sold as spot buys in 15,30 or 60 seconds of length.

Product placement is popular because it is the cheapest type of advertising.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters