Question 1

With which of the following media consumption activities do consumers typically spend the most time?

Accepted Answer

A) Watching TV in the home 
B) Watching playback TV 
C) Using the internet on a PC 
D) Watching video on the internet 
E) Watching video on a mobile phone 
A) Watching TV in the home 
B) Watching playback TV 
C) Using the internet on a PC 
D) Watching video on the internet 
E) Watching video on a mobile phone

Question 2

Convergence is most probably a direct outcome of the fleeting nature of broadcast media messages.

Accepted Answer

A) True 
 B)False

Question 3

Describe the difference between internet protocol TV and internet TV.

Accepted Answer

Live TV shows transmitted via high-speed

Question 4

Name and define three ways of buying television advertising.

Accepted Answer

(1)Spots: The advertiser pays for 15,30

Question 5

One way to reach well-educated,affluent households is to sponsor a specific program on:

Accepted Answer

A) ABC 
B) Imparja 
C) Channel 10 
D) Channel 9 
E) Foxtel 
A) ABC 
B) Imparja 
C) Channel 10 
D) Channel 9 
E) Foxtel

Question 6

Real box-office expenditure on feature films has fallen in the past decade.

Accepted Answer

A) True 
 B)False

Question 7

The only small independent television station left in Australia is:

Accepted Answer

A) SBS 
B) Imparja 
C) ABC 
D) Foxtel 
E) Arena 
A) SBS 
B) Imparja 
C) ABC 
D) Foxtel 
E) Arena

Question 8

Although radio may not be a primary medium for most businesses,it does have excellent reminder and reinforcement capability.

Accepted Answer

A) True 
 B)False

Question 9

When viewers flick through different channels to avoid commercials,this is referred to as:

Accepted Answer

A) zoshing 
B) zooming 
C) zipping 
D) zigging 
E) zapping 
A) zoshing 
B) zooming 
C) zipping 
D) zigging 
E) zapping

Question 10

You are working for a large multinational consumer goods brand.You've told them about your concerns with ad clutter and they ask if there are any alternatives to conventional advertising on TV or film that go beyond the traditional ad spot.What do you tell them?

Accepted Answer

You can tell them about product placemen

Question 11

The major growth in viewing of feature films has been in which of the following areas?

Accepted Answer

A) Weekday attendance at cinemas 
B) Weekend attendance at cinemas 
C) Attendance at the large chain theatres 
D) Sales of DVDs 
E) None of the above;viewing has declined 
A) Weekday attendance at cinemas 
B) Weekend attendance at cinemas 
C) Attendance at the large chain theatres 
D) Sales of DVDs 
E) None of the above;viewing has declined

Question 12

Compared to the rest of the developed world,Australian television delivery is unique because:

Accepted Answer

A) we use superior technology 
B) our open spaces help with reception 
C) Australia is situated under a satellite 
D) the majority of reception is free to the consumer 
E) all of the above 
A) we use superior technology 
B) our open spaces help with reception 
C) Australia is situated under a satellite 
D) the majority of reception is free to the consumer 
E) all of the above

Question 13

A TARP (target audience ratings point)is similar to a rating but refers to a specific target market.

Accepted Answer

A) True 
 B)False

Question 14

The most common version of brand-funded entertainment so far has been product placement.

Accepted Answer

A) True 
 B)False

Question 15

What are the advantages of advertising with movie trailers?

Accepted Answer

Movie trailers play to a capti

Question 16

Cartridge World is opening in suburbs where it believes there is a high density of small business and home-office workers.The owners want to advertise their business and are looking for an advertising medium that will allow them to advertise frequently and at a low cost.Their offer is simple and explicit: save 30% on any branded ink by using their unique refill technology.Customers are asked to bring in their cartridges and refill them on the spot.It is a quick and easy service and reduces landfill.Based on this information,recommend the appropriate medium for Cartridge World.

Accepted Answer

Radio would probably be highly appropria

Question 17

The great advantage of brand-funded entertainment and product placement is that:

Accepted Answer

A) consumers like these products more 
B) they are novel to consumers 
C) they are not noticed 
D) none of the above 
A) consumers like these products more 
B) they are novel to consumers 
C) they are not noticed 
D) none of the above

Question 18

While the uptake of digital radio is increasing,roughly _____ of Australian homes have one or more traditional radios:

Accepted Answer

A) 25% 
B) 40% 
C) 60% 
D) 75% 
E) 90% 
A) 25% 
B) 40% 
C) 60% 
D) 75% 
E) 90%

Question 19

A restaurant chain wants to position itself as family friendly.Which of the following would be an advantage of advertising in cinemas at the beginning of film showings?

Accepted Answer

A) Ability to target consumers by the nature of the film and its rating 
B) Ability to present the message as an attention-getting trailer 
C) Ability to offer a more diverse range of films 
D) The captive audience's appreciation for cinema advertising 
E) Ability to place the message on DVDs 
A) Ability to target consumers by the nature of the film and its rating 
B) Ability to present the message as an attention-getting trailer 
C) Ability to offer a more diverse range of films 
D) The captive audience's appreciation for cinema advertising 
E) Ability to place the message on DVDs

Question 20

Program ________ is when the advertiser assumes part or all of the financial responsibility for producing a program.

Accepted Answer

A) advertising 
B) ownership 
C) subsidy 
D) sponsorship 
E) editing 
A) advertising 
B) ownership 
C) subsidy 
D) sponsorship 
E) editing

With which of the following media consumption activities do consumers typically spend the most time?

Convergence is most probably a direct outcome of the fleeting nature of broadcast media messages.

Describe the difference between internet protocol TV and internet TV.

Name and define three ways of buying television advertising.

One way to reach well-educated,affluent households is to sponsor a specific program on:

Real box-office expenditure on feature films has fallen in the past decade.

The only small independent television station left in Australia is:

Although radio may not be a primary medium for most businesses,it does have excellent reminder and reinforcement capability.

When viewers flick through different channels to avoid commercials,this is referred to as:

You are working for a large multinational consumer goods brand.You've told them about your concerns with ad clutter and they ask if there are any alternatives to conventional advertising on TV or film that go beyond the traditional ad spot.What do you tell them?

The major growth in viewing of feature films has been in which of the following areas?

Compared to the rest of the developed world,Australian television delivery is unique because:

A TARP (target audience ratings point)is similar to a rating but refers to a specific target market.

The most common version of brand-funded entertainment so far has been product placement.

What are the advantages of advertising with movie trailers?

The great advantage of brand-funded entertainment and product placement is that:

While the uptake of digital radio is increasing,roughly _____ of Australian homes have one or more traditional radios:

A restaurant chain wants to position itself as family friendly.Which of the following would be an advantage of advertising in cinemas at the beginning of film showings?

Program ________ is when the advertiser assumes part or all of the financial responsibility for producing a program.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 9: Broadcast Media

With which of the following media consumption activities do consumers typically spend the most time?

Convergence is most probably a direct outcome of the fleeting nature of broadcast media messages.

Describe the difference between internet protocol TV and internet TV.

Name and define three ways of buying television advertising.

One way to reach well-educated,affluent households is to sponsor a specific program on:

Real box-office expenditure on feature films has fallen in the past decade.

The only small independent television station left in Australia is:

Although radio may not be a primary medium for most businesses,it does have excellent reminder and reinforcement capability.

When viewers flick through different channels to avoid commercials,this is referred to as:

You are working for a large multinational consumer goods brand.You've told them about your concerns with ad clutter and they ask if there are any alternatives to conventional advertising on TV or film that go beyond the traditional ad spot.What do you tell them?

The major growth in viewing of feature films has been in which of the following areas?

Compared to the rest of the developed world,Australian television delivery is unique because:

A TARP (target audience ratings point)is similar to a rating but refers to a specific target market.

The most common version of brand-funded entertainment so far has been product placement.

What are the advantages of advertising with movie trailers?

The great advantage of brand-funded entertainment and product placement is that:

While the uptake of digital radio is increasing,roughly _____ of Australian homes have one or more traditional radios:

A restaurant chain wants to position itself as family friendly.Which of the following would be an advantage of advertising in cinemas at the beginning of film showings?

Program ________ is when the advertiser assumes part or all of the financial responsibility for producing a program.

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters