Question 1

Companies without ________ may still have informal criteria that they apply on a campaign or ad-by-ad basis.

Accepted Answer

A) codes of behavioor 
B) methods of manoeuvre 
C) protocols of performance 
D) mannerisms of methodologies 
E) protocols and procedures 
A) codes of behavioor 
B) methods of manoeuvre 
C) protocols of performance 
D) mannerisms of methodologies 
E) protocols and procedures A

Question 2

Critics of advertising say that advertising lacks subjectivity.

Accepted Answer

A) True 
 B)False  False

Question 3

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as:

Accepted Answer

A) startling advertising 
B) shock-vertising 
C) fearful advertising 
D) fear-advertising 
E) distasteful advertising 
A) startling advertising 
B) shock-vertising 
C) fearful advertising 
D) fear-advertising 
E) distasteful advertising B

Question 4

________ is a set of ________ principles that guide actions and create a sense of responsible behaviour.

Accepted Answer

A) Ethics;moral 
B) Regulation;religious 
C) Legislation;ethical 
D) Religion;legislative 
E) None of the above 
A) Ethics;moral 
B) Regulation;religious 
C) Legislation;ethical 
D) Religion;legislative 
E) None of the above

Question 5

The Australian Competition and Consumer Commission is the overall industry competition watchdog.

Accepted Answer

A) True 
 B)False

Question 6

________ protects the original expression of ideas themselves,and gives an organisation the exclusive right to use or reproduce original work such as an advertisement or package design for a period of time.

Accepted Answer

A) Copy protection 
B) Copyright 
C) Copy registration 
D) Copy mark 
E) Trademarking 
A) Copy protection 
B) Copyright 
C) Copy registration 
D) Copy mark 
E) Trademarking

Question 7

Australian consumers' complaints about the 'Want longer lasting sex?' billboards by AMI initially led the ASB to ________.

Accepted Answer

A) dismiss these complaints 
B) fine the company 
C) take no action 
D) take down the billboards 
E) amend its code of conduct 
A) dismiss these complaints 
B) fine the company 
C) take no action 
D) take down the billboards 
E) amend its code of conduct

Question 8

How can we evaluate advertising's ethical performance?

Accepted Answer

A) The social ethic 
B) The professional ethic 
C) The personal ethic 
D) All of the above 
A) The social ethic 
B) The professional ethic 
C) The personal ethic 
D) All of the above

Question 9

The Australian advertising industry is predominantly:

Accepted Answer

A) licensed 
B) regulated by the government 
C) self-regulated 
D) both (a)and (c) 
E) all of the above 
A) licensed 
B) regulated by the government 
C) self-regulated 
D) both (a)and (c) 
E) all of the above

Question 10

________ refers to the homogenisation of cultural differences on an international scale.

Accepted Answer

A) Marketing 
B) Marketing imperialism 
C) Cultural imperialism 
D) Marketing dominance 
E) Cultural dominance 
A) Marketing 
B) Marketing imperialism 
C) Cultural imperialism 
D) Marketing dominance 
E) Cultural dominance

Question 11

Personal judgement and moral reasoning rest on ________.

Accepted Answer

A) explicit laws governing practice 
B) membership in a professional association 
C) an understanding of the law 
D) a sense of right and wrong 
E) a code of standards 
A) explicit laws governing practice 
B) membership in a professional association 
C) an understanding of the law 
D) a sense of right and wrong 
E) a code of standards

Question 12

___________ are the 'shoulds' and 'oughts' of behaviour.

Accepted Answer

A) Missions 
B) Ethics 
C) Regulations 
D) Customs 
E) Traditions 
A) Missions 
B) Ethics 
C) Regulations 
D) Customs 
E) Traditions

Question 13

Describe the six particular areas specified in the Australian Association of National Advertisers Code of Ethics.

Accepted Answer

(1)The negative portrayal of p

Question 14

Which of the following is an example of a moral system?

Accepted Answer

A) The Ten Commandments 
B) The AAAA's Creative Code 
C) The TARES Test of Ethical Advertising 
D) The Potter Box 
E) The Bill of Rights 
A) The Ten Commandments 
B) The AAAA's Creative Code 
C) The TARES Test of Ethical Advertising 
D) The Potter Box 
E) The Bill of Rights

Question 15

The ACCC is focused on:

Accepted Answer

A) misleading and deceptive conduct 
B) misleading and deceptive advertising 
C) both of the above 
D) neither of the above 
A) misleading and deceptive conduct 
B) misleading and deceptive advertising 
C) both of the above 
D) neither of the above

Question 16

Explain the purpose of the Australian Competition and Consumer Commision.

Accepted Answer

The Federal Government established the A

Question 17

Injunctions impose restrictions on:

Accepted Answer

A) advertising content 
B) advertising slogans 
C) advertising time slots 
D) any continuation of advertising 
E) none of the above 
A) advertising content 
B) advertising slogans 
C) advertising time slots 
D) any continuation of advertising 
E) none of the above

Question 18

The current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism.

Accepted Answer

A) True 
 B)False

Question 19

One of the areas covered by the Australian Association of National Advertisers Code of Ethics is deceptive and misleading advertising.

Accepted Answer

A) True 
 B)False

Question 20

Demand creation becomes a question of ethics when:

Accepted Answer

A) the products are demanding on resources 
B) the people creating the products are demanding 
C) the products aren't really needed 
D) people's wants are being manipulated unnecessarily 
E) both (a)and (b)
F)both (b) and (c)
G)both (c) and (d) 
A) the products are demanding on resources 
B) the people creating the products are demanding 
C) the products aren't really needed 
D) people's wants are being manipulated unnecessarily 
E) both (a)and (b)
F)both (b) and (c)
G)both (c) and (d)

Companies without ________ may still have informal criteria that they apply on a campaign or ad-by-ad basis.

Critics of advertising say that advertising lacks subjectivity.

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as:

is a set of principles that guide actions and create a sense of responsible behaviour.

The Australian Competition and Consumer Commission is the overall industry competition watchdog.

________ protects the original expression of ideas themselves,and gives an organisation the exclusive right to use or reproduce original work such as an advertisement or package design for a period of time.

Australian consumers' complaints about the 'Want longer lasting sex?' billboards by AMI initially led the ASB to ________.

How can we evaluate advertising's ethical performance?

The Australian advertising industry is predominantly:

________ refers to the homogenisation of cultural differences on an international scale.

Personal judgement and moral reasoning rest on ________.

___________ are the 'shoulds' and 'oughts' of behaviour.

Describe the six particular areas specified in the Australian Association of National Advertisers Code of Ethics.

Which of the following is an example of a moral system?

The ACCC is focused on:

Explain the purpose of the Australian Competition and Consumer Commision.

Injunctions impose restrictions on:

The current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism.

One of the areas covered by the Australian Association of National Advertisers Code of Ethics is deceptive and misleading advertising.

Demand creation becomes a question of ethics when:

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 3: Regulation and Ethics of Advertising

Companies without ________ may still have informal criteria that they apply on a campaign or ad-by-ad basis.

Critics of advertising say that advertising lacks subjectivity.

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as:

________ is a set of ________ principles that guide actions and create a sense of responsible behaviour.

The Australian Competition and Consumer Commission is the overall industry competition watchdog.

________ protects the original expression of ideas themselves,and gives an organisation the exclusive right to use or reproduce original work such as an advertisement or package design for a period of time.

Australian consumers' complaints about the 'Want longer lasting sex?' billboards by AMI initially led the ASB to ________.

How can we evaluate advertising's ethical performance?

The Australian advertising industry is predominantly:

________ refers to the homogenisation of cultural differences on an international scale.

Personal judgement and moral reasoning rest on ________.

___________ are the 'shoulds' and 'oughts' of behaviour.

Describe the six particular areas specified in the Australian Association of National Advertisers Code of Ethics.

Which of the following is an example of a moral system?

The ACCC is focused on:

Explain the purpose of the Australian Competition and Consumer Commision.

Injunctions impose restrictions on:

The current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism.

One of the areas covered by the Australian Association of National Advertisers Code of Ethics is deceptive and misleading advertising.

Demand creation becomes a question of ethics when:

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

is a set of principles that guide actions and create a sense of responsible behaviour.