Exam 3: Regulation and Ethics of Advertising

Suggestive billboard advertising in ________ by the same company,AMI,which had run the 'Want longer lasting sex?' billboards in Australia,led this country's authorities to force the company to remove its billboards.

The effectiveness of any process starts with advertisers and their agencies imposing ________.

The primary agency governing the advertising industry's adherence to the law is the Australian Competition and Consumer Commission.

'Would I feel comfortable in explaining this action to the general public on TV?' would be a question asked in relation to the personal ethic.

Advertisements are criticised because they lack ________.

The ________ pursues complaints that involve questions of law,truth or accuracy in advertising.

Stereotyping of women as only interested in shopping,men as bumbling,and gay men as promiscuous is a thing of the past in advertising.

How is the legal principle known as 'accessorial liability' relevant in the regulation of advertising in Australia?

Critics of advertising argue that advertising shapes society's values.

Explain copyright and what constitutes copyright infringement.

You are just starting out in an advertising career and are concerned about making ethical decisions.What resources are available to help guide you to a 'right' decision,and what type of criteria might you consider when making an advertising decision?

Advertising regulation emerged from:

A brand is a distinctive symbol,letter,numeral,device,shape,colour,sound or scent.

A ________ is a distinctive symbol,letter,numeral,device,shape,colour,sound or scent.

Concern about undesirable consequences of dominant foreign brands or organisations,with the example of the impact on local suppliers,shops,farmers,workers and consumers from unrestrained growth of large-format discounters in South East Asia,is an example of concern about:

Skins,a manufacturer of high-end athletic gear,had bragged in its advertising that it did not pay athletes to wear its clothes,with its award-winning jingle,'We don't pay sports stars to wear our products.They pay us'.The campaign was highly successful,but was also fraudulent,as the firm later admitted to the ACCC (Australian Competition and Consumer Commission).The ACCC forced the firm to pay court costs and place expensive corrective advertisements.Yet several years later,the client Jaimie Fuller of Skins maintained that,'he still believed the essence of the campaign was rooted in truth'.Explain how the client and its advertising agency might develop such an impression,and what lessons can be learned from it.

What is the Act that is of paramount importance for practitioners in regulating advertising in Australia?