Question 1

Marketing imperialism refers to the:

Accepted Answer

A) loss of local diversity in local markets 
B) loss of international consistency 
C) environmental degradation as a consequence of dominant foreign brands 
D) all of the above 
E) (a)and (c) 
A) loss of local diversity in local markets 
B) loss of international consistency 
C) environmental degradation as a consequence of dominant foreign brands 
D) all of the above 
E) (a)and (c)

Question 2

Australia's current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism,but the ________ and ________ of products and services now vying for consumers' attention are posing significant challenges to its continuing effectiveness.

Accepted Answer

A) quality;durability 
B) prices;availability 
C) selection;distribution 
D) quantity;variety 
E) variability;variety 
A) quality;durability 
B) prices;availability 
C) selection;distribution 
D) quantity;variety 
E) variability;variety

Question 3

The Australian Competition and Consumer Commission is the primary agency governing:

Accepted Answer

A) advertising fees 
B) adherence to advertising law 
C) broadcasting signals 
D) agency fees 
E) code of ethics 
A) advertising fees 
B) adherence to advertising law 
C) broadcasting signals 
D) agency fees 
E) code of ethics

Question 4

The ________ is charged with determining breaches of the AANA Code of Ethics.

Accepted Answer

A) Australian Standards Bureau 
B) Advertising Claims Board 
C) Broadcasting Board 
D) both (a)and (b) 
E) none of the above 
A) Australian Standards Bureau 
B) Advertising Claims Board 
C) Broadcasting Board 
D) both (a)and (b) 
E) none of the above

Question 5

Some claim advertising has created a society that is obsessed with personal hygiene because consumers are bombarded with ads for products that remove our body odours,make our teeth white,make our hair shine,allow us to fit in with our peers,and make our family love us more.On what side of the social debate on advertising do believers of this statement reside?

Accepted Answer

A) Advertising mirrors social values. 
B) Advertising mimics social values. 
C) Advertising shapes social values. 
D) Advertising manipulates social values. 
E) Advertising is offensive. 
A) Advertising mirrors social values. 
B) Advertising mimics social values. 
C) Advertising shapes social values. 
D) Advertising manipulates social values. 
E) Advertising is offensive.

Question 6

Barclay Bank advertised '0% forever' when,in actual fact,this only applied until the balance was cleared.This was an example of:

Accepted Answer

A) deceptive advertising 
B) false representation 
C) stereotyping 
D) deceptive representation 
E) false advertising 
A) deceptive advertising 
B) false representation 
C) stereotyping 
D) deceptive representation 
E) false advertising

Question 7

The Australian Standards Bureau enforces and administers the Consumer and Competition Act 2010.

Accepted Answer

A) True 
 B)False

Question 8

The Australian Association of National Advertisers Code of Ethics covers areas such as the negative portrayal of people,violence,sex,sexuality and nudity and the use of language in advertising.

Accepted Answer

A) True 
 B)False

Question 9

To say that 'women are bad drivers' is an example of stereotyping.

Accepted Answer

A) True 
 B)False

Question 10

Which one of the following techniques used in advertising is acceptable in the eyes of the law?

Accepted Answer

A) Lengthy disclaimers flashing on the screen during a TV advertisement 
B) Clear disclaimers made at the time of relevant representation 
C) Inaudible disclaimers 
D) Illegible or fine-type disclaimers 
E) Clearly legible disclaimers provided separately 
A) Lengthy disclaimers flashing on the screen during a TV advertisement 
B) Clear disclaimers made at the time of relevant representation 
C) Inaudible disclaimers 
D) Illegible or fine-type disclaimers 
E) Clearly legible disclaimers provided separately

Question 11

Social responsibility motivates a business to perform a useful function within society and to make its impact on society positive rather than negative.

Accepted Answer

A) True 
 B)False

Question 12

Name and briefly describe the differing types of penalties that can be applied to both advertisers and their client who are found in breach of the Australian Consumer Law (ACL).

Accepted Answer

The penalties for breaches can be signif

Question 13

There are three broad types of regulation of advertising.In Australia,the model used most closely resembles that of:

Accepted Answer

A) self-regulation 
B) government regulation 
C) licensed regulation 
D) de-regulation 
E) co- or semi-regulation 
A) self-regulation 
B) government regulation 
C) licensed regulation 
D) de-regulation 
E) co- or semi-regulation

Question 14

Amy is seven years old and loves to play with dolls.In fact,she has all the Bratz dolls and lots of clothes and accessories.Despite their recency,Amy saw a commercial on television for a new Bratz girl and a whole new range of fashion accessories additional to those she already has,and of course,she wanted it/them.Advertising has been criticised because it is used to drive people to feel a need or want.What is this called and why is such advertising criticised?

Accepted Answer

Demand creation means using an external

Question 15

A ________ is a representation of a cultural group that emphasises a trait or group of traits that may or may not communicate an accurate representation of the group.

Accepted Answer

A) community 
B) cultural group 
C) stereotype 
D) cultural representation 
E) group representation 
A) community 
B) cultural group 
C) stereotype 
D) cultural representation 
E) group representation

Question 16

Advertising in Australia is co-regulated by a number of bodies and groups that reflect the interests of all of the following groups EXCEPT ________.

Accepted Answer

A) government 
B) media 
C) industry 
D) military 
E) public 
A) government 
B) media 
C) industry 
D) military 
E) public

Question 17

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as fearful advertising.

Accepted Answer

A) True 
 B)False

Question 18

Influenced by the actions of its overseas regulatory counterparts,the ASB justified its ultimate decision in the AMI case in part by concluding that ________.

Accepted Answer

A) the company was antagonistic 
B) there has been a shift in community standards 
C) Australia needed to be a strong moral leader 
D) consumers knew best 
E) a laissez faire approach was optimal 
A) the company was antagonistic 
B) there has been a shift in community standards 
C) Australia needed to be a strong moral leader 
D) consumers knew best 
E) a laissez faire approach was optimal

Question 19

One of the main issues associated with the advertising of alcohol is its potential to encourage underage drinking.

Accepted Answer

A) True 
 B)False

Question 20

Explain the concept of accessorial liability.

Accepted Answer

Through a legal principle known as 'acce

Marketing imperialism refers to the:

Australia's current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism,but the and of products and services now vying for consumers' attention are posing significant challenges to its continuing effectiveness.

The Australian Competition and Consumer Commission is the primary agency governing:

The ________ is charged with determining breaches of the AANA Code of Ethics.

Barclay Bank advertised '0% forever' when,in actual fact,this only applied until the balance was cleared.This was an example of:

The Australian Standards Bureau enforces and administers the Consumer and Competition Act 2010.

The Australian Association of National Advertisers Code of Ethics covers areas such as the negative portrayal of people,violence,sex,sexuality and nudity and the use of language in advertising.

To say that 'women are bad drivers' is an example of stereotyping.

Which one of the following techniques used in advertising is acceptable in the eyes of the law?

Social responsibility motivates a business to perform a useful function within society and to make its impact on society positive rather than negative.

Name and briefly describe the differing types of penalties that can be applied to both advertisers and their client who are found in breach of the Australian Consumer Law (ACL).

There are three broad types of regulation of advertising.In Australia,the model used most closely resembles that of:

A ________ is a representation of a cultural group that emphasises a trait or group of traits that may or may not communicate an accurate representation of the group.

Advertising in Australia is co-regulated by a number of bodies and groups that reflect the interests of all of the following groups EXCEPT ________.

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as fearful advertising.

Influenced by the actions of its overseas regulatory counterparts,the ASB justified its ultimate decision in the AMI case in part by concluding that ________.

One of the main issues associated with the advertising of alcohol is its potential to encourage underage drinking.

Explain the concept of accessorial liability.

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 3: Regulation and Ethics of Advertising

Marketing imperialism refers to the:

Australia's current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism,but the ________ and ________ of products and services now vying for consumers' attention are posing significant challenges to its continuing effectiveness.

The Australian Competition and Consumer Commission is the primary agency governing:

The ________ is charged with determining breaches of the AANA Code of Ethics.

Barclay Bank advertised '0% forever' when,in actual fact,this only applied until the balance was cleared.This was an example of:

The Australian Standards Bureau enforces and administers the Consumer and Competition Act 2010.

The Australian Association of National Advertisers Code of Ethics covers areas such as the negative portrayal of people,violence,sex,sexuality and nudity and the use of language in advertising.

To say that 'women are bad drivers' is an example of stereotyping.

Which one of the following techniques used in advertising is acceptable in the eyes of the law?

Social responsibility motivates a business to perform a useful function within society and to make its impact on society positive rather than negative.

Name and briefly describe the differing types of penalties that can be applied to both advertisers and their client who are found in breach of the Australian Consumer Law (ACL).

There are three broad types of regulation of advertising.In Australia,the model used most closely resembles that of:

A ________ is a representation of a cultural group that emphasises a trait or group of traits that may or may not communicate an accurate representation of the group.

Advertising in Australia is co-regulated by a number of bodies and groups that reflect the interests of all of the following groups EXCEPT ________.

When advertisers adopt tactics that include the use of startling images to gain the consumer's attention,this is referred to as fearful advertising.

Influenced by the actions of its overseas regulatory counterparts,the ASB justified its ultimate decision in the AMI case in part by concluding that ________.

One of the main issues associated with the advertising of alcohol is its potential to encourage underage drinking.

Explain the concept of accessorial liability.

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Australia's current,predominantly responsive,self-regulatory system was fashioned from the growth of consumerism,but the and of products and services now vying for consumers' attention are posing significant challenges to its continuing effectiveness.