Question 1

________ are frameworks for right actions and are primarily the domain of religion and philosophy.

Accepted Answer

A) Missions 
B) Ethics 
C) Morals 
D) Customs 
E) Traditions 
A) Missions 
B) Ethics 
C) Morals 
D) Customs 
E) Traditions

Question 2

As society evolves,so do the standards that are deemed acceptable and,since most advertisers wish to create brand loyalty,all parties need to stay alert to changes in ________ in order to retain brand loyalty.

Accepted Answer

A) consumer sentiment 
B) consumer awareness 
C) producer's concerns 
D) legal changes 
E) regulatory actions 
A) consumer sentiment 
B) consumer awareness 
C) producer's concerns 
D) legal changes 
E) regulatory actions

Question 3

Why is the infamous Ribena case important in relation to consumer protection?

Accepted Answer

In the infamous Ribena case,two New Zeal

Question 4

The Consumer and Competition Act 2010 replaces the Trade Practices Act 1974.

Accepted Answer

A) True 
 B)False

Question 5

In Australia,the advertising of therapeutic goods (over-the-counter medication)must comply with:

Accepted Answer

A) the Australian Drugs Act 1973 
B) the Therapeutic Treatment Guidelines 1985 
C) the Therapeutic Goods Act 1989 
D) none of the above 
A) the Australian Drugs Act 1973 
B) the Therapeutic Treatment Guidelines 1985 
C) the Therapeutic Goods Act 1989 
D) none of the above

Question 6

The Children's Television Standards place restrictions on:

Accepted Answer

A) all products advertised 
B) advertising to children 
C) advertising time slots 
D) advertising fees 
E) all of the above 
A) all products advertised 
B) advertising to children 
C) advertising time slots 
D) advertising fees 
E) all of the above

Question 7

With respect to guidelines for determining what is ethical,which is NOT one of the types of criteria for making an advertising decision?

Accepted Answer

A) Individual moral upbringing 
B) Self-interest 
C) Professional ethics 
D) Industry standards of self-regulation 
E) Government regulations 
A) Individual moral upbringing 
B) Self-interest 
C) Professional ethics 
D) Industry standards of self-regulation 
E) Government regulations

Question 8

The areas covered by the Australian Association of National Advertisers Code of Ethics include:

Accepted Answer

A) the negative portrayal of people 
B) violence 
C) sex,sexuality and nudity 
D) the use of language 
E) all of the above 
A) the negative portrayal of people 
B) violence 
C) sex,sexuality and nudity 
D) the use of language 
E) all of the above

Question 9

The Communication Council's Code of Ethics identifies how advertising practitioners in the industry should respond when faced with ethical questions.

Accepted Answer

A) True 
 B)False

Question 10

Based on his actions,Jack Vaisman,the founder of AMI and the man behind the notorious billboards,could be considered an unrepentant individual.

Accepted Answer

A) True 
 B)False

Question 11

The Advertising Standards Bureau (ASB)and the Advertising Claims Board (ACB)are charged with determining ________ of the AANA Code of Ethics.

Accepted Answer

A) interpretations 
B) insights 
C) services 
D) breaches 
E) enforcements 
A) interpretations 
B) insights 
C) services 
D) breaches 
E) enforcements

Question 12

When the shoe company,Windsor Smith,refused to uphold the Australian industry's Code of Conduct and withdraw its advertising when asked to do so,what problem did it highlight?

Accepted Answer

A) The ethics of exposing all consumers to advertising 
B) Weak sanctions and the lack of a statutory body 
C) An adequate voluntary compliance system 
D) A way to gain competitive advantage 
E) The need for attention-getting images in outdoor advertising 
A) The ethics of exposing all consumers to advertising 
B) Weak sanctions and the lack of a statutory body 
C) An adequate voluntary compliance system 
D) A way to gain competitive advantage 
E) The need for attention-getting images in outdoor advertising

Question 13

Cultural imperialism refers to the homogenisation of cultural differences on an international scale.

Accepted Answer

A) True 
 B)False

Question 14

In relation to car advertising displaying fast cars,a former Volvo marketing manager said,'The marketer's desire to showcase their product's attributes needs to be tempered with a realistic sense of corporate citizenship'.This demonstrates concern with the company's:

Accepted Answer

A) poor taste advertising 
B) stereotyping 
C) diversity 
D) health and safety 
E) none of these 
A) poor taste advertising 
B) stereotyping 
C) diversity 
D) health and safety 
E) none of these

Question 15

Jack Vaisman's and AMI's fraudulent activities,crude and suggestive advertisements,and unrepentant attitude had made him a multi-millionaire.But actions taken towards him and his firm also demonstrate that ________.

Accepted Answer

A) quackery is no longer profitable and should be avoided at all costs 
B) fraudulent activities are not feasible in the modern age of the internet 
C) money easily made is easily lost 
D) the entire advertising industry tolerates unethical advertisers at its own peril. 
E) there is a fine line between right and wrong 
A) quackery is no longer profitable and should be avoided at all costs 
B) fraudulent activities are not feasible in the modern age of the internet 
C) money easily made is easily lost 
D) the entire advertising industry tolerates unethical advertisers at its own peril. 
E) there is a fine line between right and wrong

Question 16

Our concept of right and wrong based on moral rules,personal and professional standards,and cultural values can collectively be referred to as our social ethic.

Accepted Answer

A) True 
 B)False

Question 17

In the drive to say something to give a product an edge over its competitors,advertisers sometimes stretch the truth.Explain the law on the matter of misleading and deceptive advertising and the obligations of advertisers and advertising practitioners.

Accepted Answer

Under the Consumer and Competition Act 2

Question 18

The act of paramount importance to advertisers and practitioners is the:

Accepted Answer

A) Paramount Importance Act 1974 
B) Trade Facility Act 1975 
C) Trading Products Act 1975 
D) Consumer and Competition Act 2010 
E) Trading Places Act 1977 
A) Paramount Importance Act 1974 
B) Trade Facility Act 1975 
C) Trading Products Act 1975 
D) Consumer and Competition Act 2010 
E) Trading Places Act 1977

Question 19

The regulation of advertising is a controversial and difficult process and,given the choice,developed countries usually select a(n)________ approach to deal with unacceptable advertising.

Accepted Answer

A) consumer-oriented 
B) producer-friendly 
C) self-regulatory 
D) anticipatory 
E) pre-emptive 
A) consumer-oriented 
B) producer-friendly 
C) self-regulatory 
D) anticipatory 
E) pre-emptive

Question 20

The overall industry competition watchdog in Australia is the ________.

Accepted Answer

A) Australian and Securities Investments Commission 
B) Office of Fair Trading 
C) Australian Competition and Consumer Commission 
D) Australian Consumer Protection Office 
E) Office of Consumer Policy 
A) Australian and Securities Investments Commission 
B) Office of Fair Trading 
C) Australian Competition and Consumer Commission 
D) Australian Consumer Protection Office 
E) Office of Consumer Policy

________ are frameworks for right actions and are primarily the domain of religion and philosophy.

As society evolves,so do the standards that are deemed acceptable and,since most advertisers wish to create brand loyalty,all parties need to stay alert to changes in ________ in order to retain brand loyalty.

Why is the infamous Ribena case important in relation to consumer protection?

The Consumer and Competition Act 2010 replaces the Trade Practices Act 1974.

In Australia,the advertising of therapeutic goods (over-the-counter medication)must comply with:

The Children's Television Standards place restrictions on:

With respect to guidelines for determining what is ethical,which is NOT one of the types of criteria for making an advertising decision?

The areas covered by the Australian Association of National Advertisers Code of Ethics include:

The Communication Council's Code of Ethics identifies how advertising practitioners in the industry should respond when faced with ethical questions.

Based on his actions,Jack Vaisman,the founder of AMI and the man behind the notorious billboards,could be considered an unrepentant individual.

The Advertising Standards Bureau (ASB)and the Advertising Claims Board (ACB)are charged with determining ________ of the AANA Code of Ethics.

When the shoe company,Windsor Smith,refused to uphold the Australian industry's Code of Conduct and withdraw its advertising when asked to do so,what problem did it highlight?

Cultural imperialism refers to the homogenisation of cultural differences on an international scale.

In relation to car advertising displaying fast cars,a former Volvo marketing manager said,'The marketer's desire to showcase their product's attributes needs to be tempered with a realistic sense of corporate citizenship'.This demonstrates concern with the company's:

Jack Vaisman's and AMI's fraudulent activities,crude and suggestive advertisements,and unrepentant attitude had made him a multi-millionaire.But actions taken towards him and his firm also demonstrate that ________.

Our concept of right and wrong based on moral rules,personal and professional standards,and cultural values can collectively be referred to as our social ethic.

In the drive to say something to give a product an edge over its competitors,advertisers sometimes stretch the truth.Explain the law on the matter of misleading and deceptive advertising and the obligations of advertisers and advertising practitioners.

The act of paramount importance to advertisers and practitioners is the:

The regulation of advertising is a controversial and difficult process and,given the choice,developed countries usually select a(n)________ approach to deal with unacceptable advertising.

The overall industry competition watchdog in Australia is the ________.

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 3: Regulation and Ethics of Advertising

________ are frameworks for right actions and are primarily the domain of religion and philosophy.

As society evolves,so do the standards that are deemed acceptable and,since most advertisers wish to create brand loyalty,all parties need to stay alert to changes in ________ in order to retain brand loyalty.

Why is the infamous Ribena case important in relation to consumer protection?

The Consumer and Competition Act 2010 replaces the Trade Practices Act 1974.

In Australia,the advertising of therapeutic goods (over-the-counter medication)must comply with:

The Children's Television Standards place restrictions on:

With respect to guidelines for determining what is ethical,which is NOT one of the types of criteria for making an advertising decision?

The areas covered by the Australian Association of National Advertisers Code of Ethics include:

The Communication Council's Code of Ethics identifies how advertising practitioners in the industry should respond when faced with ethical questions.

Based on his actions,Jack Vaisman,the founder of AMI and the man behind the notorious billboards,could be considered an unrepentant individual.

The Advertising Standards Bureau (ASB)and the Advertising Claims Board (ACB)are charged with determining ________ of the AANA Code of Ethics.

When the shoe company,Windsor Smith,refused to uphold the Australian industry's Code of Conduct and withdraw its advertising when asked to do so,what problem did it highlight?

Cultural imperialism refers to the homogenisation of cultural differences on an international scale.

In relation to car advertising displaying fast cars,a former Volvo marketing manager said,'The marketer's desire to showcase their product's attributes needs to be tempered with a realistic sense of corporate citizenship'.This demonstrates concern with the company's:

Jack Vaisman's and AMI's fraudulent activities,crude and suggestive advertisements,and unrepentant attitude had made him a multi-millionaire.But actions taken towards him and his firm also demonstrate that ________.

Our concept of right and wrong based on moral rules,personal and professional standards,and cultural values can collectively be referred to as our social ethic.

In the drive to say something to give a product an edge over its competitors,advertisers sometimes stretch the truth.Explain the law on the matter of misleading and deceptive advertising and the obligations of advertisers and advertising practitioners.

The act of paramount importance to advertisers and practitioners is the:

The regulation of advertising is a controversial and difficult process and,given the choice,developed countries usually select a(n)________ approach to deal with unacceptable advertising.

The overall industry competition watchdog in Australia is the ________.

Introduction to Advertising

Advertisings Role in Marketing

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Broadcast Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters