Question 1

How has use of digital technology affected the media options available to advertisers?

Accepted Answer

A) It has changed the basis of pricing commercial time. 
B) It has increased the diversity of films,including live sports and music. 
C) It has replaced the online digital market for movies. 
D) It has made it more difficult for marketers to target ads by rating. 
E) It has allowed large chain theatres to sell time ahead of film showings. 
A) It has changed the basis of pricing commercial time. 
B) It has increased the diversity of films,including live sports and music. 
C) It has replaced the online digital market for movies. 
D) It has made it more difficult for marketers to target ads by rating. 
E) It has allowed large chain theatres to sell time ahead of film showings. B

Question 2

Cinema advertising plays to a captive audience,meaning audience members _______.

Accepted Answer

A) may not leave the theatre 
B) may not read or talk to others 
C) must agree with the message 
D) must make a trial purchase 
E) are enthralled by the message 
A) may not leave the theatre 
B) may not read or talk to others 
C) must agree with the message 
D) must make a trial purchase 
E) are enthralled by the message B

Question 3

By 2010,approximately ________ of Australian households had pay TV installed.

Accepted Answer

A) 14% 
B) 24% 
C) 34% 
D) 54% 
E) none of these 
A) 14% 
B) 24% 
C) 34% 
D) 54% 
E) none of these C

Question 4

The top 20 programs on Australian TV in 2008 were dominated by:

Accepted Answer

A) sports 
B) news 
C) drama 
D) reality TV 
A) sports 
B) news 
C) drama 
D) reality TV

Question 5

In launching the first new commercial FM station in 20 years,Nova 96.9 advertised its unique selling proposition or competitive advantage as no more than two ads in a row.

Accepted Answer

A) True 
 B)False

Question 6

Broadcast is a medium of space because it involves visual images and motion.

Accepted Answer

A) True 
 B)False

Question 7

The price of a television spot or set of spots is determined by the:

Accepted Answer

A) network managers 
B) surrounding program 
C) part of the day it is viewed 
D) consumers 
E) both (b)and (c) 
A) network managers 
B) surrounding program 
C) part of the day it is viewed 
D) consumers 
E) both (b)and (c)

Question 8

Anti-subscription refers to legislation in Australia that ensures that FTA networks have first refusal on sporting events.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true of advertising in broadcast media?

Accepted Answer

A) Broadcast messages are static. 
B) Broadcast messages may be bought by centimetres of film. 
C) Broadcast messages are fleeting. 
D) The direct route to persuasion is often uppermost in the ad strategy. 
E) Broadcast is a medium of space. 
A) Broadcast messages are static. 
B) Broadcast messages may be bought by centimetres of film. 
C) Broadcast messages are fleeting. 
D) The direct route to persuasion is often uppermost in the ad strategy. 
E) Broadcast is a medium of space.

Question 10

Broadcast is a medium of ________ and print is a medium of ________.

Accepted Answer

A) time;reach 
B) targeting;space 
C) time;space 
D) reach;entertainment 
E) space;targeting 
A) time;reach 
B) targeting;space 
C) time;space 
D) reach;entertainment 
E) space;targeting

Question 11

What are the three main reasons why practitioners need to find new ways to advertise brands?

Accepted Answer

(1)The clutter of advertising.
(2)The co

Question 12

Discuss three advantages and three disadvantages of advertising on radio.

Accepted Answer

Students can discuss any three of the fo

Question 13

Recording television programs without the hassles of videotape,letting users pause,do instant replays and begin watching programs even before the recording has finished,is known as ________.

Accepted Answer

A) broadband 
B) high-definition TV 
C) time-shifting 
D) interactive television 
E) syndication 
A) broadband 
B) high-definition TV 
C) time-shifting 
D) interactive television 
E) syndication

Question 14

What are the major formats for radio advertising?

Accepted Answer

Spots and endorsements are the most comm

Question 15

What is the biggest disadvantage of movie advertising?

Accepted Answer

A) People may not read or talk to others. 
B) Movies will eventually be released on DVD. 
C) Consumers are in a relaxed environment. 
D) Consumers who paid for a ticket feel they shouldn't have to watch ads. 
E) Consumers may prefer films of a different nature than the one they are viewing. 
A) People may not read or talk to others. 
B) Movies will eventually be released on DVD. 
C) Consumers are in a relaxed environment. 
D) Consumers who paid for a ticket feel they shouldn't have to watch ads. 
E) Consumers may prefer films of a different nature than the one they are viewing.

Question 16

Australia has one of the highest percentages of pay TV subscribers in the world.

Accepted Answer

A) True 
 B)False

Question 17

________ is the downloading of content to a computer or portable MP3 player.

Accepted Answer

A) Podcasting 
B) Broadcasting 
C) Downcasting 
D) Outcasting 
E) None of the above 
A) Podcasting 
B) Broadcasting 
C) Downcasting 
D) Outcasting 
E) None of the above

Question 18

Which advertising medium has the power to engage the imagination and communicate at a more personal level than other forms of media?

Accepted Answer

A) Radio 
B) Television 
C) Magazines 
D) Newspapers 
E) Outdoor 
A) Radio 
B) Television 
C) Magazines 
D) Newspapers 
E) Outdoor

Question 19

Network television is an expensive medium,but because of its traditionally high reach to a mass audience it is considered cost-efficient.

Accepted Answer

A) True 
 B)False

Question 20

Community radio flourishes in Australia because of:

Accepted Answer

A) Australia's population growth 
B) government-imposed limits on commercial licences 
C) consumer demand 
D) control of content by minority groups 
E) all of the above 
A) Australia's population growth 
B) government-imposed limits on commercial licences 
C) consumer demand 
D) control of content by minority groups 
E) all of the above

How has use of digital technology affected the media options available to advertisers?

Cinema advertising plays to a captive audience,meaning audience members _______.

By 2010,approximately ________ of Australian households had pay TV installed.

The top 20 programs on Australian TV in 2008 were dominated by:

In launching the first new commercial FM station in 20 years,Nova 96.9 advertised its unique selling proposition or competitive advantage as no more than two ads in a row.

Broadcast is a medium of space because it involves visual images and motion.

The price of a television spot or set of spots is determined by the:

Anti-subscription refers to legislation in Australia that ensures that FTA networks have first refusal on sporting events.

Which of the following statements is true of advertising in broadcast media?

Broadcast is a medium of and print is a medium of .

What are the three main reasons why practitioners need to find new ways to advertise brands?

Discuss three advantages and three disadvantages of advertising on radio.

Recording television programs without the hassles of videotape,letting users pause,do instant replays and begin watching programs even before the recording has finished,is known as ________.

What are the major formats for radio advertising?

What is the biggest disadvantage of movie advertising?

Australia has one of the highest percentages of pay TV subscribers in the world.

________ is the downloading of content to a computer or portable MP3 player.

Which advertising medium has the power to engage the imagination and communicate at a more personal level than other forms of media?

Network television is an expensive medium,but because of its traditionally high reach to a mass audience it is considered cost-efficient.

Community radio flourishes in Australia because of:

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Exam 9: Broadcast Media

How has use of digital technology affected the media options available to advertisers?

Cinema advertising plays to a captive audience,meaning audience members _______.

By 2010,approximately ________ of Australian households had pay TV installed.

The top 20 programs on Australian TV in 2008 were dominated by:

In launching the first new commercial FM station in 20 years,Nova 96.9 advertised its unique selling proposition or competitive advantage as no more than two ads in a row.

Broadcast is a medium of space because it involves visual images and motion.

The price of a television spot or set of spots is determined by the:

Anti-subscription refers to legislation in Australia that ensures that FTA networks have first refusal on sporting events.

Which of the following statements is true of advertising in broadcast media?

Broadcast is a medium of ________ and print is a medium of ________.

What are the three main reasons why practitioners need to find new ways to advertise brands?

Discuss three advantages and three disadvantages of advertising on radio.

Recording television programs without the hassles of videotape,letting users pause,do instant replays and begin watching programs even before the recording has finished,is known as ________.

What are the major formats for radio advertising?

What is the biggest disadvantage of movie advertising?

Australia has one of the highest percentages of pay TV subscribers in the world.

________ is the downloading of content to a computer or portable MP3 player.

Which advertising medium has the power to engage the imagination and communicate at a more personal level than other forms of media?

Network television is an expensive medium,but because of its traditionally high reach to a mass audience it is considered cost-efficient.

Community radio flourishes in Australia because of:

Introduction to Advertising

Advertisings Role in Marketing

Regulation and Ethics of Advertising

Brands and the Advertising Contribution

Defining Audiences for Advertising

Strategic Research in Advertising

Advertising Strategy and Planning

Print and Out-Of-Home Media

Interactive and Digital Media

Media Strategy, planning and Buying

The Creative Side of Advertising Strategy

Copywriting

Art Direction and Production

Filters

Broadcast is a medium of and print is a medium of .