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How Has Use of Digital Technology Affected the Media Options

Question 1

Multiple Choice

How has use of digital technology affected the media options available to advertisers?


A) It has changed the basis of pricing commercial time.
B) It has increased the diversity of films,including live sports and music.
C) It has replaced the online digital market for movies.
D) It has made it more difficult for marketers to target ads by rating.
E) It has allowed large chain theatres to sell time ahead of film showings.

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