Exam 9: Broadcast Media

A major change in broadcast is _______,or the dissolving distinctions between media systems,distribution and content.

The radio day part that goes from 4 p.m.to 7 p.m.is called drive.

37 Movies or cinemas sell time before the film starts for ________ and local and national advertising.

The captive audience is the biggest advantage of movie advertising,because people in theatres do not consider advertising an intrusion.

Haley and Lauren are starting a new business and planning their advertising strategy.They met with the local television station,who shared audience data to help them determine whether they should advertise on television.However,they were unfamiliar with the terms 'reach' and 'share of audience'.Explain these two concepts.

Commercial messages that are allowed on public television are known as ________.

Convergence describes the dissolving distinctions between media systems,distribution and content.

Convergence is most probably an outcome of which of the following?

________ is the streaming of video via the public internet to a PC.

The filmed entertainment market also includes video and DVD formats bought or rented from kiosks or rental subscription services.

Commercials set to music are known as ________.

One advantage of advertising on radio is that radio is not normally perceived as an irritant and has a high consumer acceptance.

To be counted as 'reached' on TV,a household need only have the set on and tuned to the right channel.This is known as:

Discuss three advantages and three disadvantages of advertising on television.

The cost of commercial time for cinema advertising is based on:

In response to advertiser alarm about the penetration of new recording technologies,OzTAM and RegionalTAM now measure and report any viewing done in households within seven days of the original broadcast.What is this called and which recording technologies were they responding to?

Another recent change in relation to radio is ________ radio,which has the potential to provide services by satellite to remote and regional areas,improving reception particularly for car and portable radios.

In television audience measurement,the term exposure is interchangeable with which term?

________ is the number of homes in a geographic area that are able to pick up a radio station clearly,whether those homes are actually tuned in or not.

The average number of radios per Australian household is five.