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To Be Counted as 'Reached' on TV,a Household Need Only

Question 33

Multiple Choice

To be counted as 'reached' on TV,a household need only have the set on and tuned to the right channel.This is known as:

A) pure reach (PR)
B) real reach (RR)
C) households using television (HUT)
D) target audience ratings point (TARP)
E) none of these

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