Question 1

As it relates to the definition of logistics management,flow refers to decisions needed to move

Accepted Answer

A) raw materials to the producer. 
B) semi-finished materials to a merchant wholesaler. 
C) finished products to the distributor. 
D) finished products directly from the producer to the retailer. 
E) a product from the source of raw materials to consumption. 
A) raw materials to the producer. 
B) semi-finished materials to a merchant wholesaler. 
C) finished products to the distributor. 
D) finished products directly from the producer to the retailer. 
E) a product from the source of raw materials to consumption.

Question 2

The ________ has been used to prosecute resale restrictions,which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

Accepted Answer

A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Clayton Act 
E) Consumer Goods Pricing Act 
A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Clayton Act 
E) Consumer Goods Pricing Act

Question 3

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as a(n)

Accepted Answer

A) indirect channel. 
B) direct channel. 
C) multilevel channel. 
D) full-service channel. 
E) limited-service channel. 
A) indirect channel. 
B) direct channel. 
C) multilevel channel. 
D) full-service channel. 
E) limited-service channel.

Question 4

Dual distribution refers to

Accepted Answer

A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a practice whereby one firm's marketing channel is used to sell another firm's products. 
A) a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products. 
B) an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online. 
D) professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. 
E) a practice whereby one firm's marketing channel is used to sell another firm's products.

Question 5

Channel Sales and Profit Marketing Dashboard
  
-When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as

Accepted Answer

A) distributor dissension. 
B) marketing channel discord. 
C) partnership divergence. 
D) channel conflict. 
E) channel dissonance. 
A) distributor dissension. 
B) marketing channel discord. 
C) partnership divergence. 
D) channel conflict. 
E) channel dissonance.

Question 6

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Accepted Answer

A consideration in channel design is gai

Question 7

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Accepted Answer

A) corporate vertical marketing system 
B) wholesaler-sponsored voluntary chain 
C) retailer-sponsored cooperative 
D) franchise system 
E) administered vertical marketing system 
A) corporate vertical marketing system 
B) wholesaler-sponsored voluntary chain 
C) retailer-sponsored cooperative 
D) franchise system 
E) administered vertical marketing system

Question 8

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A) information 
B) convenience 
C) variety 
D) pre- or postsale services 
E) adaptability 
A) information 
B) convenience 
C) variety 
D) pre- or postsale services 
E) adaptability

Question 9

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement. 
B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership,rather than through contractual arrangement. 
C) Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size. 
D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems. 
E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership. 
A) Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement. 
B) Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership,rather than through contractual arrangement. 
C) Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size. 
D) Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems. 
E) Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.

Question 10

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A) Aspen dental services 
B) Toyota automobiles 
C) Leslie pool supplies 
D) Jaipur rugs made in India 
E) Hershey's candy bars 
A) Aspen dental services 
B) Toyota automobiles 
C) Leslie pool supplies 
D) Jaipur rugs made in India 
E) Hershey's candy bars

Question 11

A direct marketing channel refers to

Accepted Answer

A) the distribution of products and services directly from the manufacturer's production site to end users. 
B) the traditional chain of distribution from manufacturer to retailer to consumer. 
C) the use of agents that represent a single producer and are responsible for the entire marketing function of that producer. 
D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. 
E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service. 
A) the distribution of products and services directly from the manufacturer's production site to end users. 
B) the traditional chain of distribution from manufacturer to retailer to consumer. 
C) the use of agents that represent a single producer and are responsible for the entire marketing function of that producer. 
D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. 
E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

Question 12

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a

Accepted Answer

A) marketing network. 
B) distribution hierarchy. 
C) marketing chain. 
D) distribution matrix. 
E) marketing channel. 
A) marketing network. 
B) distribution hierarchy. 
C) marketing chain. 
D) distribution matrix. 
E) marketing channel.

Question 13

A fast-food franchisee is required by its franchisor to buy unmarked plastic eating utensils from the franchisor if the franchisee wants to use the cups,napkins,and other paper products with the franchise logo.The franchisee can buy the identical utensils from a local supplier for half the price.This requirement would be an example of a(n)

Accepted Answer

A) dual distribution network. 
B) refusal to deal. 
C) exclusive dealing. 
D) tying arrangement. 
E) resale restriction. 
A) dual distribution network. 
B) refusal to deal. 
C) exclusive dealing. 
D) tying arrangement. 
E) resale restriction.

Question 14

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Accepted Answer

A) He should develop an administered vertical marketing system. 
B) He should establish a corporate vertical marketing system. 
C) He should open branch offices around the country to provide the exposure he needs. 
D) He should establish a wholesaler-sponsored voluntary chain. 
E) He should establish a service-sponsored retail franchise system. 
A) He should develop an administered vertical marketing system. 
B) He should establish a corporate vertical marketing system. 
C) He should open branch offices around the country to provide the exposure he needs. 
D) He should establish a wholesaler-sponsored voluntary chain. 
E) He should establish a service-sponsored retail franchise system.

Question 15

A middleman is

Accepted Answer

A) a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain. 
B) a person or firm whose sole responsibility is to find distributors for a manufacturer's products. 
C) any intermediary between a manufacturer and end-user markets. 
D) a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers. 
E) an intermediary that sells to ultimate consumers. 
A) a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain. 
B) a person or firm whose sole responsibility is to find distributors for a manufacturer's products. 
C) any intermediary between a manufacturer and end-user markets. 
D) a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers. 
E) an intermediary that sells to ultimate consumers.

Question 16

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A) electronic government channel. 
B) virtual marketing channel. 
C) World Wide Web network. 
D) mediated channel. 
E) Internet marketing channel. 
A) electronic government channel. 
B) virtual marketing channel. 
C) World Wide Web network. 
D) mediated channel. 
E) Internet marketing channel.

Question 17

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as

Accepted Answer

A) horizontal integration. 
B) forward integration. 
C) parallel integration. 
D) lateral integration. 
E) backward integration. 
A) horizontal integration. 
B) forward integration. 
C) parallel integration. 
D) lateral integration. 
E) backward integration.

Question 18

There are four popular types of franchising,one of which is

Accepted Answer

A) service-sponsored retail franchise systems. 
B) manufacturer-sponsored wholesale franchise systems. 
C) horizontal-marketing franchise systems. 
D) contractual-sponsored franchise systems. 
E) customer-oriented franchise systems. 
A) service-sponsored retail franchise systems. 
B) manufacturer-sponsored wholesale franchise systems. 
C) horizontal-marketing franchise systems. 
D) contractual-sponsored franchise systems. 
E) customer-oriented franchise systems.

Question 19

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

Accepted Answer

A) intensive distribution 
B) extensive distribution 
C) exclusive distribution 
D) selective distribution 
E) concentrated distribution 
A) intensive distribution 
B) extensive distribution 
C) exclusive distribution 
D) selective distribution 
E) concentrated distribution

Question 20

A marketing channel relies on ________ to make products available to consumers and industrial users.

Accepted Answer

A) logistics 
B) exclusive dealing 
C) strategic marketing planning 
D) tying arrangements 
E) value chain optimization 
A) logistics 
B) exclusive dealing 
C) strategic marketing planning 
D) tying arrangements 
E) value chain optimization

Exam 15: Managing Marketing Channels and Supply Chains

As it relates to the definition of logistics management,flow refers to decisions needed to move

The ________ has been used to prosecute resale restrictions,which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as a(n)

Dual distribution refers to

Channel Sales and Profit Marketing Dashboard -When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product.Which of the following products would most likely be marketed using this kind of channel?

A direct marketing channel refers to

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a

Jacob has developed a lawn care service that will revolutionize the lawn care industry.Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

A middleman is

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as

There are four popular types of franchising,one of which is

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

A marketing channel relies on ________ to make products available to consumers and industrial users.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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