Question 1

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Accepted Answer

A) agents. 
B) brokers. 
C) retailers. 
D) wholesalers. 
E) distributors. 
A) agents. 
B) brokers. 
C) retailers. 
D) wholesalers. 
E) distributors.

Question 2

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function.

Accepted Answer

A) transactional 
B) facilitating 
C) grading 
D) risk-taking 
E) logistical 
A) transactional 
B) facilitating 
C) grading 
D) risk-taking 
E) logistical

Question 3

Forward integration means

Accepted Answer

A) a retailer owns a manufacturing operation. 
B) a wholesaler owns a manufacturing operation. 
C) retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders. 
D) a producer owns an intermediary at the next level down in the marketing channel. 
E) all links in the distribution chain own stock in the manufacturer's company. 
A) a retailer owns a manufacturing operation. 
B) a wholesaler owns a manufacturing operation. 
C) retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders. 
D) a producer owns an intermediary at the next level down in the marketing channel. 
E) all links in the distribution chain own stock in the manufacturer's company.

Question 4

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

Accepted Answer

A) ultimate consumer. 
B) manufacturer. 
C) wholesaler. 
D) retailer. 
E) distributor. 
A) ultimate consumer. 
B) manufacturer. 
C) wholesaler. 
D) retailer. 
E) distributor.

Question 5

Jaffar (Jeff)Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto,Canada.He personally shops the world over,handpicks,and orders authentic and beautiful handmade rugs.He has them shipped to Canada,where he sells them through his brick-and-mortar stores and his www.tabrizi.com website.In terms of the marketing channel,Tabrizi is acting as a(n)

Accepted Answer

A) consumer. 
B) agent. 
C) wholesaler. 
D) brokerage firm. 
E) middleman. 
A) consumer. 
B) agent. 
C) wholesaler. 
D) brokerage firm. 
E) middleman.

Question 6

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer,through intermediaries,to a buyer.

Accepted Answer

A) marketing chain 
B) marketing hierarchy 
C) marketing agent 
D) marketing channel 
E) marketing network 
A) marketing chain 
B) marketing hierarchy 
C) marketing agent 
D) marketing channel 
E) marketing network

Question 7

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)

Accepted Answer

A) contractual vertical marketing system. 
B) corporate vertical marketing system. 
C) integrated marketing system. 
D) corporate horizontal marketing system. 
E) contractual horizontal marketing system. 
A) contractual vertical marketing system. 
B) corporate vertical marketing system. 
C) integrated marketing system. 
D) corporate horizontal marketing system. 
E) contractual horizontal marketing system.

Question 8

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory),order processing,and return products handling are referred to as

Accepted Answer

A) supplier service cost. 
B) manufacturing cost. 
C) total logistics cost. 
D) social responsibility cost. 
E) total supply chain cost. 
A) supplier service cost. 
B) manufacturing cost. 
C) total logistics cost. 
D) social responsibility cost. 
E) total supply chain cost.

Question 9

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

Accepted Answer

A) Resale restriction 
B) Full-line forcing 
C) Vertical integration 
D) Exclusive dealing 
E) Refusal to deal 
A) Resale restriction 
B) Full-line forcing 
C) Vertical integration 
D) Exclusive dealing 
E) Refusal to deal

Question 10

The three degrees of distribution density are

Accepted Answer

A) intensive,extensive,and selective. 
B) extensive,concentrated,and selective. 
C) intensive,exclusive,and selective. 
D) extensive,pervasive,and concentrated. 
E) concentrated,exclusive,and intensive. 
A) intensive,extensive,and selective. 
B) extensive,concentrated,and selective. 
C) intensive,exclusive,and selective. 
D) extensive,pervasive,and concentrated. 
E) concentrated,exclusive,and intensive.

Question 11

IBM has adopted a(n)________ supply chain strategy to better serve its customers.

Accepted Answer

A) efficient 
B) responsive 
C) harmonized 
D) integrated 
E) fully controlled 
A) efficient 
B) responsive 
C) harmonized 
D) integrated 
E) fully controlled

Question 12

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation 
A) context 
B) information 
C) variety 
D) pre- and postsale services 
E) adaptation

Question 13

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

Accepted Answer

A) horizontal conflict. 
B) corporate conflict. 
C) vertical conflict. 
D) lateral conflict. 
E) contractual conflict. 
A) horizontal conflict. 
B) corporate conflict. 
C) vertical conflict. 
D) lateral conflict. 
E) contractual conflict.

Question 14

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

Accepted Answer

(1)Understand the customers,in

Question 15

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains such as Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States.What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

A) dual distribution 
B) vertical distribution 
C) horizontal distribution 
D) direct distribution 
E) exclusive distribution 
A) dual distribution 
B) vertical distribution 
C) horizontal distribution 
D) direct distribution 
E) exclusive distribution

Question 16

In a direct channel,all channel functions are performed by

Accepted Answer

A) retailers. 
B) wholesalers. 
C) producers. 
D) brokers and agents. 
E) middlemen. 
A) retailers. 
B) wholesalers. 
C) producers. 
D) brokers and agents. 
E) middlemen.

Question 17

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer

Question 18

Vertical conflict is conflict that occurs between

Accepted Answer

A) two members in the same level of a marketing channel. 
B) two different levels in a marketing channel. 
C) members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
D) a firm's and its customers' goals. 
E) two producers of the same product vying for the same distribution channel members. 
A) two members in the same level of a marketing channel. 
B) two different levels in a marketing channel. 
C) members of upper management who make the marketing channel decisions and lower management who must implement these decisions. 
D) a firm's and its customers' goals. 
E) two producers of the same product vying for the same distribution channel members.

Question 19

The output of a supply chain is the

Accepted Answer

A) units of products delivered. 
B) total generated revenue. 
C) service delivered to customers. 
D) total number of customers served. 
E) total profits realized. 
A) units of products delivered. 
B) total generated revenue. 
C) service delivered to customers. 
D) total number of customers served. 
E) total profits realized.

Question 20

Though uninformed consumers focus largely on the extra markups from channel members,the four utilities each provide opportunities for

Accepted Answer

A) channel intermediary development. 
B) relationship management between channel intermediaries themselves. 
C) value created by channel intermediaries. 
D) channel intermediary promotional efforts. 
E) recouping cost overruns. 
A) channel intermediary development. 
B) relationship management between channel intermediaries themselves. 
C) value created by channel intermediaries. 
D) channel intermediary promotional efforts. 
E) recouping cost overruns.

Exam 15: Managing Marketing Channels and Supply Chains

An imprecise term for intermediaries that perform a variety of functions,including selling,maintaining inventories,extending credit,and so on,is

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function.

Forward integration means

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is a(n)

A ________ can be compared to a pipeline through which water flows-making possible the flow of products and services from a producer,through intermediaries,to a buyer.

The combination of successive stages of production and distribution under a single ownership is referred to as a(n)

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory),order processing,and return products handling are referred to as

________ is a special kind of tying arrangement.This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

The three degrees of distribution density are

IBM has adopted a(n)________ supply chain strategy to better serve its customers.

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads,iPhones,and other Apple products and services.Which buying requirement is Apple satisfying with its Genius Bar?

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as

What are the three steps involved in choosing a supply chain that aligns with an organization's marketing strategy?

In a direct channel,all channel functions are performed by

With respect to consumer product and service marketing channels,what are the key differences between a direct and an indirect channel?

Vertical conflict is conflict that occurs between

The output of a supply chain is the

Though uninformed consumers focus largely on the extra markups from channel members,the four utilities each provide opportunities for

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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