Question 1

Purchasing products for resale or acting as an agent for supply of a product would be an example of a(n)________ function.

Accepted Answer

A) logistical 
B) facilitating 
C) risk-taking 
D) transactional 
E) assorting 
A) logistical 
B) facilitating 
C) risk-taking 
D) transactional 
E) assorting

Question 2

Creating product assortments from several sources to serve customers is an example of a ________ function.

Accepted Answer

A) logistical 
B) transactional 
C) facilitating 
D) transporting 
E) grading 
A) logistical 
B) transactional 
C) facilitating 
D) transporting 
E) grading

Question 3

Intensive distribution refers to

Accepted Answer

A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm chooses to place its products or services in very few retail outlets in a specific area to generate excitement. 
A) the distribution of products or services in markets where there are currently no other competitors. 
B) the distribution of products or services where the producer owns the entire channel of distribution. 
C) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
D) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
E) the density of distribution whereby a firm chooses to place its products or services in very few retail outlets in a specific area to generate excitement.

Question 4

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Accepted Answer

A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) concentrated distribution. 
E) exclusive distribution. 
A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) concentrated distribution. 
E) exclusive distribution.

Question 5

Figure 15-7
  
-Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box B represents which federal legislation meant to curb them?

Accepted Answer

A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act 
A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Consumer Goods Pricing Act 
E) Clayton Act

Question 6

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A) integrated supply chain 
B) global supply chain 
C) efficient supply chain 
D) responsive supply chain 
E) customer service supply chain 
A) integrated supply chain 
B) global supply chain 
C) efficient supply chain 
D) responsive supply chain 
E) customer service supply chain

Question 7

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest,easiest,and most enjoyable shopping experience possible.

Accepted Answer

A) transform book buying 
B) build web-buying services 
C) change purchases of consumer goods 
D) change Amazon's web page 
E) ensure Amazon's retail store was transformed 
A) transform book buying 
B) build web-buying services 
C) change purchases of consumer goods 
D) change Amazon's web page 
E) ensure Amazon's retail store was transformed

Question 8

Dell has adopted a(n)________ supply chain strategy to better serve its customers.

Accepted Answer

A) responsive 
B) reactionary 
C) efficient 
D) proficient 
E) economical 
A) responsive 
B) reactionary 
C) efficient 
D) proficient 
E) economical

Question 9

Franchising is one form of a(n)

Accepted Answer

A) corporate vertical marketing system. 
B) horizontal marketing system. 
C) administered vertical marketing system. 
D) wholesaler-sponsored voluntary system. 
E) contractual vertical marketing system. 
A) corporate vertical marketing system. 
B) horizontal marketing system. 
C) administered vertical marketing system. 
D) wholesaler-sponsored voluntary system. 
E) contractual vertical marketing system.

Question 10

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

A) Timex watches,Hanes underwear,and Nike shoes 
B) Chanel perfume,Steinway pianos,and Baccarat crystal 
C) Oreos,Teddy Grahams,and Nilla Wafers 
D) paper clips,light bulbs,and file folders 
E) Stouffer's meals,Breyer's Ice Cream,and Coca-Cola 
A) Timex watches,Hanes underwear,and Nike shoes 
B) Chanel perfume,Steinway pianos,and Baccarat crystal 
C) Oreos,Teddy Grahams,and Nilla Wafers 
D) paper clips,light bulbs,and file folders 
E) Stouffer's meals,Breyer's Ice Cream,and Coca-Cola

Question 11

Channel Sales and Profit Marketing Dashboard
  
-Channel conflict refers to

Accepted Answer

A) disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission. 
B) regulatory restrictions limiting the number of distributors that can sell a producer's products. 
C) when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. 
D) when one distributor carries two competing brands. 
E) when the producer doesn't allow other channel members to have input regarding product specifications or benefits. 
A) disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission. 
B) regulatory restrictions limiting the number of distributors that can sell a producer's products. 
C) when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. 
D) when one distributor carries two competing brands. 
E) when the producer doesn't allow other channel members to have input regarding product specifications or benefits.

Question 12

Supply chain management refers to

Accepted Answer

A) the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
B) organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses. 
E) a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service. 
A) the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers. 
B) organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point-of-origin to point-of-consumption to satisfy customer requirements. 
C) the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers. 
D) an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistic expenses. 
E) a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.

Question 13

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains often rely on more expensive express transportation. 
C) Responsive supply chains always use the least expensive type of packaging possible. 
D) Responsive supply chains rely on large inventory warehouses. 
E) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location. 
A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains often rely on more expensive express transportation. 
C) Responsive supply chains always use the least expensive type of packaging possible. 
D) Responsive supply chains rely on large inventory warehouses. 
E) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.

Question 14

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

Accepted Answer

A) cash and carry marketing channel 
B) intensive distribution channel 
C) selective distribution channel 
D) indirect marketing channel 
E) direct marketing channel 
A) cash and carry marketing channel 
B) intensive distribution channel 
C) selective distribution channel 
D) indirect marketing channel 
E) direct marketing channel

Question 15

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu

Question 16

Total logistics cost refers to

Accepted Answer

A) the design,installation,and maintenance of in-store displays,cabinets,and freestanding promotional materials for retail outlets. 
B) expenses associated with activities performed by brokers and agents to bring buyers and sellers together. 
C) expenditures associated with the clerical or bookkeeping side of the procurement process,which include purchase,design,and maintenance of the EDI system. 
D) expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer. 
E) expenses associated with transportation,materials handling and warehousing,inventory,stockouts,order processing,and return products handling. 
A) the design,installation,and maintenance of in-store displays,cabinets,and freestanding promotional materials for retail outlets. 
B) expenses associated with activities performed by brokers and agents to bring buyers and sellers together. 
C) expenditures associated with the clerical or bookkeeping side of the procurement process,which include purchase,design,and maintenance of the EDI system. 
D) expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer. 
E) expenses associated with transportation,materials handling and warehousing,inventory,stockouts,order processing,and return products handling.

Question 17

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Accepted Answer

A) salvage marketing. 
B) materials transformation. 
C) cyclical materials handling. 
D) reverse logistics. 
E) cause-related marketing. 
A) salvage marketing. 
B) materials transformation. 
C) cyclical materials handling. 
D) reverse logistics. 
E) cause-related marketing.

Question 18

Vertical integration can lead to legal prosecution if

Accepted Answer

A) there is potential to lessen competition or create a monopoly. 
B) mergers create too much competition. 
C) a corporate vertical system attempts to become a contractual vertical marketing system. 
D) an administered vertical system attempts to become a corporate vertical marketing system. 
E) one member of the channel attempts to take the position of channel captain away from another. 
A) there is potential to lessen competition or create a monopoly. 
B) mergers create too much competition. 
C) a corporate vertical system attempts to become a contractual vertical marketing system. 
D) an administered vertical system attempts to become a corporate vertical marketing system. 
E) one member of the channel attempts to take the position of channel captain away from another.

Question 19

Walmart made a conscious decision to use a(n)________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A) integrated 
B) responsive 
C) harmonized 
D) efficient 
E) multitiered 
A) integrated 
B) responsive 
C) harmonized 
D) efficient 
E) multitiered

Question 20

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)

Accepted Answer

A) corporate vertical marketing system. 
B) integrated vertical marketing system. 
C) contractual vertical marketing system. 
D) administered vertical marketing system. 
E) interactive vertical marketing system. 
A) corporate vertical marketing system. 
B) integrated vertical marketing system. 
C) contractual vertical marketing system. 
D) administered vertical marketing system. 
E) interactive vertical marketing system.

Exam 15: Managing Marketing Channels and Supply Chains

Purchasing products for resale or acting as an agent for supply of a product would be an example of a(n)________ function.

Creating product assortments from several sources to serve customers is an example of a ________ function.

Intensive distribution refers to

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Figure 15-7 -Figure 15-7 above shows six channel practices that restrain competition,create monopolies,or otherwise represent unfair methods of competition.Box B represents which federal legislation meant to curb them?

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n)________ designed to deliver products to consumers at the lowest possible cost.

Amazon.com was started with a simple idea: Use the Internet to ________ into the fastest,easiest,and most enjoyable shopping experience possible.

Dell has adopted a(n)________ supply chain strategy to better serve its customers.

Franchising is one form of a(n)

Manufacturers most likely would use exclusive distribution for which of the following products?

Channel Sales and Profit Marketing Dashboard -Channel conflict refers to

Supply chain management refers to

Which statement regarding responsive supply chains is most accurate?

When you order a sweater from an L.L.Bean mail-order catalog,what type of marketing channel are you and the company using?

There are three types of contractual vertical marketing systems.List the systems and provide a brief description of each.

Total logistics cost refers to

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Vertical integration can lead to legal prosecution if

Walmart made a conscious decision to use a(n)________ supply chain in order to best meet the needs of its consumers.

The type of vertical marketing system that achieves coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership is referred to as a(n)

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters