Question 1

Candy bars most likely would be sold using which type of target market coverage?

Accepted Answer

A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution 
A) exclusive distribution 
B) direct distribution 
C) intensive distribution 
D) dual distribution 
E) selective distribution

Question 2

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Accepted Answer

A) a strategic channel alliance. 
B) multiple level selling. 
C) parallel distribution. 
D) dual distribution. 
E) recursive distribution. 
A) a strategic channel alliance. 
B) multiple level selling. 
C) parallel distribution. 
D) dual distribution. 
E) recursive distribution.

Question 3

Amazon uses supply chain and logistics management to

Accepted Answer

A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) lessen the amount of communication that is necessary between it and its suppliers. 
D) manage the flow of products from its suppliers to its distribution centers. 
E) implement its market divestment strategies. 
A) make sure that it maintains the authority that comes with being the channel captain. 
B) avoid having to use quick response replenishment. 
C) lessen the amount of communication that is necessary between it and its suppliers. 
D) manage the flow of products from its suppliers to its distribution centers. 
E) implement its market divestment strategies.

Question 4

A vendor-managed inventory system is an

Accepted Answer

A) inventory supply system that operates with very low inventories and requires fast on-time delivery. 
B) inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C) inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers its inventory investment,improves customer service levels,and reduces logistic expenses. 
D) inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers. 
E) inventory system that guarantees delivery within 48 hours,granting price reductions of 1 percent per hour if a shipment is delayed. 
A) inventory supply system that operates with very low inventories and requires fast on-time delivery. 
B) inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items. 
C) inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers its inventory investment,improves customer service levels,and reduces logistic expenses. 
D) inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers. 
E) inventory system that guarantees delivery within 48 hours,granting price reductions of 1 percent per hour if a shipment is delayed.

Question 5

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu

Question 6

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)

Accepted Answer

A) service-sponsored retail franchise system. 
B) retailer-sponsored cooperative. 
C) administered vertical marketing system. 
D) manufacturer-sponsored retail franchise system. 
E) wholesaler-sponsored voluntary chain. 
A) service-sponsored retail franchise system. 
B) retailer-sponsored cooperative. 
C) administered vertical marketing system. 
D) manufacturer-sponsored retail franchise system. 
E) wholesaler-sponsored voluntary chain.

Question 7

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A) corporate vertical marketing system 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) administered vertical marketing system 
E) forward integration vertical marketing system 
A) corporate vertical marketing system 
B) integrated vertical marketing system 
C) contractual vertical marketing system 
D) administered vertical marketing system 
E) forward integration vertical marketing system

Question 8

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp

Question 9

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Accepted Answer

A) manufacturers 
B) retailers 
C) agents 
D) wholesalers 
E) brokers 
A) manufacturers 
B) retailers 
C) agents 
D) wholesalers 
E) brokers

Question 10

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A) pricing channels 
B) distribution channels 
C) communication and delivery channels 
D) direct and indirect channels 
E) communication channels 
A) pricing channels 
B) distribution channels 
C) communication and delivery channels 
D) direct and indirect channels 
E) communication channels

Question 11

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Accepted Answer

A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) exclusive distribution. 
E) concentrated distribution. 
A) intensive distribution. 
B) extensive distribution. 
C) selective distribution. 
D) exclusive distribution. 
E) concentrated distribution.

Question 12

A tying arrangement exists if a supplier requires

Accepted Answer

A) a distributor purchasing some products to buy others from the supplier. 
B) channel members to sell only its products or restricts distributors from selling directly competitive products. 
C) distributors to resell the supplier's products and specifies geographical areas or territories. 
D) a channel member to sell only its products. 
E) a channel member to finance all loans through the supplier's bank. 
A) a distributor purchasing some products to buy others from the supplier. 
B) channel members to sell only its products or restricts distributors from selling directly competitive products. 
C) distributors to resell the supplier's products and specifies geographical areas or territories. 
D) a channel member to sell only its products. 
E) a channel member to finance all loans through the supplier's bank.

Question 13

Selective distribution refers to

Accepted Answer

A) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
B) the distribution of products or services in markets where there are currently no other competitors. 
C) the distribution of products or services where the producer owns the entire channel of distribution. 
D) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area. 
A) the density of distribution whereby a firm tries to place its products or services in as many outlets as possible. 
B) the distribution of products or services in markets where there are currently no other competitors. 
C) the distribution of products or services where the producer owns the entire channel of distribution. 
D) the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area. 
E) the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.

Question 14

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)________,(2)understand the supply chain,and (3)harmonize the supply chain with the marketing strategy.

Accepted Answer

A) understand the environment 
B) consider the legal consequences of partnering 
C) understand the marketing strategy 
D) understand the customer 
E) understand the company's goals 
A) understand the environment 
B) consider the legal consequences of partnering 
C) understand the marketing strategy 
D) understand the customer 
E) understand the company's goals

Question 15

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A) The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability. 
B) The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability. 
C) The extent to which channel members share costs determines the margins received by each member and by the channel as a whole. 
D) While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability. 
E) Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer. 
A) The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability. 
B) The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability. 
C) The extent to which channel members share costs determines the margins received by each member and by the channel as a whole. 
D) While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability. 
E) Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.

Question 16

Two sources of horizontal conflict are common,including when

Accepted Answer

A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective. 
B) disagreements arise over how profit margins are distributed among channel members. 
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
D) a channel member bypasses another member and sells or buys products direct. 
E) dual distribution causes conflict between different types of retailers that carry the same brands. 
A) a manufacturer decreases its distribution coverage in a geographical area from intensive to selective. 
B) disagreements arise over how profit margins are distributed among channel members. 
C) manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
D) a channel member bypasses another member and sells or buys products direct. 
E) dual distribution causes conflict between different types of retailers that carry the same brands.

Question 17

Figure 15-10
  
-Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,andF)include all of the following except which?

Accepted Answer

A) order processing 
B) materials handling and warehousing 
C) time 
D) inventory 
E) transportation 
A) order processing 
B) materials handling and warehousing 
C) time 
D) inventory 
E) transportation

Question 18

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains always use the least expensive mode of transportation possible. 
C) Responsive supply chains rely on large inventory warehouses. 
D) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location. 
E) Responsive supply chains rely heavily on information technology. 
A) Responsive supply chains use slower modes of transportation but faster order processing. 
B) Responsive supply chains always use the least expensive mode of transportation possible. 
C) Responsive supply chains rely on large inventory warehouses. 
D) Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location. 
E) Responsive supply chains rely heavily on information technology.

Question 19

A textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local mall.By designing the quilts and kiosk with aesthetic value,the artist creates ________ utility.

Accepted Answer

A) application 
B) possession 
C) time 
D) place 
E) form 
A) application 
B) possession 
C) time 
D) place 
E) form

Question 20

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Accepted Answer

A) have Campbell perform all materials handing activities. 
B) authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain. 
C) use a system in which Campbell Soup determines the product amount and assortment that should be in stock. 
D) authorize the use of distribution centers to provide quicker customer response times. 
E) balance their total logistics cost by eliminating the convenience service factor. 
A) have Campbell perform all materials handing activities. 
B) authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain. 
C) use a system in which Campbell Soup determines the product amount and assortment that should be in stock. 
D) authorize the use of distribution centers to provide quicker customer response times. 
E) balance their total logistics cost by eliminating the convenience service factor.

Exam 15: Managing Marketing Channels and Supply Chains

Candy bars most likely would be sold using which type of target market coverage?

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Amazon uses supply chain and logistics management to

A vendor-managed inventory system is an

What is a marketing channel? Define each of the four types of marketing channels.

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

A tying arrangement exists if a supplier requires

Selective distribution refers to

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)________,(2)understand the supply chain,and (3)harmonize the supply chain with the marketing strategy.

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Two sources of horizontal conflict are common,including when

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,andF)include all of the following except which?

Which statement regarding responsive supply chains is most accurate?

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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