Question 1

Logistical function activities include ________ products and services.

Accepted Answer

A) buying and selling 
B) assorting,storing,sorting,and transporting 
C) financing and grading 
D) risk-taking 
E) marketing information and research 
A) buying and selling 
B) assorting,storing,sorting,and transporting 
C) financing and grading 
D) risk-taking 
E) marketing information and research

Question 2

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A) marketing tunnel. 
B) consumer market. 
C) marketing channel. 
D) transactional conduit. 
E) distribution matrix. 
A) marketing tunnel. 
B) consumer market. 
C) marketing channel. 
D) transactional conduit. 
E) distribution matrix.

Question 3

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A) time 
B) form 
C) place 
D) possession 
E) transactional 
A) time 
B) form 
C) place 
D) possession 
E) transactional

Question 4

Another name for quick response systems is

Accepted Answer

A) order replenishment systems. 
B) customer logistics factors. 
C) minimum-inventory systems. 
D) web-based response systems. 
E) efficient consumer response systems. 
A) order replenishment systems. 
B) customer logistics factors. 
C) minimum-inventory systems. 
D) web-based response systems. 
E) efficient consumer response systems.

Question 5

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A) five second 
B) six second 
C) seven second 
D) eight second 
E) 10 second 
A) five second 
B) six second 
C) seven second 
D) eight second 
E) 10 second

Question 6

Which of the following would be a source of vertical conflict?

Accepted Answer

A) Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall. 
B) A restaurant serves both Coke and Pepsi to its patrons. 
C) Ansible Technologies Ltd.sells its portable planetariums to both colleges and high schools. 
D) Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony. 
E) Long John Silver's decides to serve grilled burgers in addition to seafood. 
A) Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall. 
B) A restaurant serves both Coke and Pepsi to its patrons. 
C) Ansible Technologies Ltd.sells its portable planetariums to both colleges and high schools. 
D) Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony. 
E) Long John Silver's decides to serve grilled burgers in addition to seafood.

Question 7

An even more imprecise term than distributor,________ can mean the same as retailer,wholesaler,and more.

Accepted Answer

A) broker 
B) retailer 
C) agent 
D) dealer 
E) wholesaler 
A) broker 
B) retailer 
C) agent 
D) dealer 
E) wholesaler

Question 8

A contractual vertical marketing system is an arrangement whereby

Accepted Answer

A) privately owned distributors and retailers integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone. 
B) independent production and distribution firms integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone. 
C) a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region. 
D) a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) a firm formally designates by contract one channel member-whether producer,wholesaler,or retailer-to coordinate,direct,and support all other channel members. 
A) privately owned distributors and retailers integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone. 
B) independent production and distribution firms integrate their efforts,on a contractual basis,to obtain greater functional economies and marketing impact than they could achieve alone. 
C) a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region. 
D) a firm reaches different buyers by employing two or more different types of channels for the same basic product. 
E) a firm formally designates by contract one channel member-whether producer,wholesaler,or retailer-to coordinate,direct,and support all other channel members.

Question 9

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

Accepted Answer

A) corporate vertical marketing systems 
B) administered vertical marketing systems 
C) franchises 
D) horizontal marketing systems 
E) retail-sponsored cooperatives 
A) corporate vertical marketing systems 
B) administered vertical marketing systems 
C) franchises 
D) horizontal marketing systems 
E) retail-sponsored cooperatives

Question 10

A retailer-sponsored cooperative involves

Accepted Answer

A) small,independent retailers forming an organization that operates a wholesale facility cooperatively. 
B) a vertical marketing system that uses a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management. 
C) an agreement among small,privately owned manufacturers to pool their resources by sharing installations,heavy equipment,and warehousing they would be unable to afford on their own. 
D) an agreement among retailers to pool their resources by purchasing services such as signage,snow removal,and trash removal that affects the physical space (strip mall,etc. )they all share. 
E) small,independent retailers that pool their resources to finance store expansion programs. 
A) small,independent retailers forming an organization that operates a wholesale facility cooperatively. 
B) a vertical marketing system that uses a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management. 
C) an agreement among small,privately owned manufacturers to pool their resources by sharing installations,heavy equipment,and warehousing they would be unable to afford on their own. 
D) an agreement among retailers to pool their resources by purchasing services such as signage,snow removal,and trash removal that affects the physical space (strip mall,etc. )they all share. 
E) small,independent retailers that pool their resources to finance store expansion programs.

Question 11

Disintermediation refers to channel conflict that arises when

Accepted Answer

A) a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B) channel conflicts are resolved by a third party. 
C) a channel member bypasses another member and sells or buys products directly. 
D) channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E) the entire distribution chain is eliminated,when a company sets up its own wholesaler and retailer network. 
A) a channel member severs relationships with other channel members to work for or with a competing manufacturer. 
B) channel conflicts are resolved by a third party. 
C) a channel member bypasses another member and sells or buys products directly. 
D) channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved. 
E) the entire distribution chain is eliminated,when a company sets up its own wholesaler and retailer network.

Question 12

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Accepted Answer

A) focus on strong logistics for its customers. 
B) provide Ford with a cost-effective dual distribution system. 
C) increase the number of steps in the value proposition creation process. 
D) establish itself in the role of channel captain. 
E) avoid interfering with influence Ford's supply chain. 
A) focus on strong logistics for its customers. 
B) provide Ford with a cost-effective dual distribution system. 
C) increase the number of steps in the value proposition creation process. 
D) establish itself in the role of channel captain. 
E) avoid interfering with influence Ford's supply chain.

Question 13

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Accepted Answer

A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can incorporate both forward and backward integration. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems increase investment increases but decrease fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products. 
A) Corporate vertical marketing systems combine successive stages of production and distribution under shared ownership with all links in the marketing chain sharing title to the goods. 
B) Corporate vertical marketing systems can incorporate both forward and backward integration. 
C) Corporate vertical marketing systems increase distribution costs. 
D) Corporate vertical marketing systems increase investment increases but decrease fixed costs. 
E) Corporate vertical marketing systems are only effective with low-end consumer products.

Question 14

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Accepted Answer

A) inventory management. 
B) dependability. 
C) communication. 
D) reverse logistics. 
E) accountability. 
A) inventory management. 
B) dependability. 
C) communication. 
D) reverse logistics. 
E) accountability.

Question 15

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Accepted Answer

A) extensive distribution 
B) intensive distribution 
C) selective distribution 
D) exclusive distribution 
E) concentrated distribution 
A) extensive distribution 
B) intensive distribution 
C) selective distribution 
D) exclusive distribution 
E) concentrated distribution

Question 16

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

Accepted Answer

A) dual distribution 
B) cooperative distribution 
C) strategic channel alliance 
D) global distribution alliance 
E) multichannel distribution 
A) dual distribution 
B) cooperative distribution 
C) strategic channel alliance 
D) global distribution alliance 
E) multichannel distribution

Question 17

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

Accepted Answer

A) postsale services. 
B) seller adaptability. 
C) information. 
D) convenience. 
E) presale services. 
A) postsale services. 
B) seller adaptability. 
C) information. 
D) convenience. 
E) presale services.

Question 18

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing ________ functions.

Accepted Answer

A) logistical 
B) merchandising 
C) facilitating 
D) implementation 
E) transactional 
A) logistical 
B) merchandising 
C) facilitating 
D) implementation 
E) transactional

Question 19

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess

Question 20

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider. 
C) There is no one best supply chain for every company. 
D) The longer the supply chain,the greater the economies of scale and the better the profit margins. 
E) Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies. 
A) The most common form of supply chain is the collaborative-response efficiency strategy. 
B) In order for a supply chain to work effectively,key decisions should be made by a third-party logistics provider. 
C) There is no one best supply chain for every company. 
D) The longer the supply chain,the greater the economies of scale and the better the profit margins. 
E) Supply chains should consider the needs of suppliers,provided those needs are consistent with marketing strategies.

Exam 15: Managing Marketing Channels and Supply Chains

Logistical function activities include ________ products and services.

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Another name for quick response systems is

Customer convenience is an important consideration when choosing a marketing channel.A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Which of the following would be a source of vertical conflict?

An even more imprecise term than distributor,________ can mean the same as retailer,wholesaler,and more.

A contractual vertical marketing system is an arrangement whereby

Questions of legality regarding tying arrangements and exclusive dealing are most likely to occur in which of these?

A retailer-sponsored cooperative involves

Disintermediation refers to channel conflict that arises when

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later,beginning with raw materials and ending with delivery of the finished seats to Ford.To accomplish this,Johnson Controls must

Which of the following statements regarding corporate vertical marketing systems is most accurate?

In logistics,a two-way link between buyer and supplier that helps in monitoring service and anticipating future needs is referred to as

Snack foods,bottled water,and batteries most likely would use which type of distribution density?

Which type of marketing channel arrangement is especially good for a firm to use in global marketing where the creation of marketing channel relationships is expensive and time-consuming?

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

In terms of distribution,when marketing channel members are engaged in buying,selling,and risk taking,they are performing ________ functions.

List and define the three major types of vertical marketing systems.

Which of the following statements regarding supply chains is most accurate?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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