Question 1

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

Accepted Answer

A) dual distribution. 
B) cooperative distribution. 
C) an integrated channel alliance. 
D) a multichannel venture. 
E) a strategic channel alliance. 
A) dual distribution. 
B) cooperative distribution. 
C) an integrated channel alliance. 
D) a multichannel venture. 
E) a strategic channel alliance.

Question 2

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A) create greater perceived value 
B) maximize channel profits 
C) minimize cannibalization 
D) generate awareness 
E) create a "backup" channel 
A) create greater perceived value 
B) maximize channel profits 
C) minimize cannibalization 
D) generate awareness 
E) create a "backup" channel

Question 3

Several artists in Charleston,South Carolina,show and sell their work in an art gallery downtown.The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists.She collects a percentage on each piece sold.In terms of the marketing channel,the gallery is a(n)

Accepted Answer

A) ultimate consumer. 
B) manufacturer. 
C) wholesaler. 
D) agent. 
E) clearinghouse. 
A) ultimate consumer. 
B) manufacturer. 
C) wholesaler. 
D) agent. 
E) clearinghouse.

Question 4

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A) information 
B) variety 
C) pre- or postsale services 
D) adaptability 
E) convenience 
A) information 
B) variety 
C) pre- or postsale services 
D) adaptability 
E) convenience

Question 5

Dual distribution can violate the Sherman Act and the Clayton Act if the

Accepted Answer

A) prices charged for items sold through one channel are different from the prices charged for the same items in another channel. 
B) manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers. 
C) manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other. 
D) manufacturer uses both a direct and indirect marketing channel. 
E) product is not available through more than one marketing channel. 
A) prices charged for items sold through one channel are different from the prices charged for the same items in another channel. 
B) manufacturer's behavior is viewed as lessening competition by eliminating wholesalers or retailers. 
C) manufacturer has a corporate vertical marketing system with one channel and an administered vertical system with the other. 
D) manufacturer uses both a direct and indirect marketing channel. 
E) product is not available through more than one marketing channel.

Question 6

The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Accepted Answer

A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Clayton Act 
E) Consumer Goods Pricing Act 
A) Sherman Act 
B) Robinson-Patman Act 
C) Federal Trade Commission Act 
D) Clayton Act 
E) Consumer Goods Pricing Act

Question 7

Having a product or service where consumers want it is ________ utility.

Accepted Answer

A) form 
B) place 
C) time 
D) possession 
E) location 
A) form 
B) place 
C) time 
D) possession 
E) location

Question 8

A firm needs to drive down logistics costs as long as it can deliver expected

Accepted Answer

A) balance sheet results. 
B) customer service. 
C) low levels of expenses. 
D) product-market synergies. 
E) target market goals. 
A) balance sheet results. 
B) customer service. 
C) low levels of expenses. 
D) product-market synergies. 
E) target market goals.

Question 9

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Accepted Answer

A) producing,assembling,and distributing. 
B) transportation and distribution. 
C) buying,selling,and risk-taking. 
D) assorting,sorting,and storing. 
E) financing,grading,and marketing information and research. 
A) producing,assembling,and distributing. 
B) transportation and distribution. 
C) buying,selling,and risk-taking. 
D) assorting,sorting,and storing. 
E) financing,grading,and marketing information and research.

Question 10

Within the context of a supply chain,________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Accepted Answer

A) quick response 
B) customer service 
C) distribution management 
D) efficient consumer response 
E) lead time 
A) quick response 
B) customer service 
C) distribution management 
D) efficient consumer response 
E) lead time

Question 11

In marketing,________ describes the number of stores in a geographical area.

Accepted Answer

A) density 
B) breadth 
C) depth 
D) mass 
E) concentration 
A) density 
B) breadth 
C) depth 
D) mass 
E) concentration

Question 12

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A) does not fall under the jurisdiction of any federal regulatory agency. 
B) owns several of the entities that would make up the traditional marketing channel. 
C) has eliminated economies of scale. 
D) has achieved a high level of social responsibility. 
E) uses outsourcing for all component parts and materials. 
A) does not fall under the jurisdiction of any federal regulatory agency. 
B) owns several of the entities that would make up the traditional marketing channel. 
C) has eliminated economies of scale. 
D) has achieved a high level of social responsibility. 
E) uses outsourcing for all component parts and materials.

Question 13

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Accepted Answer

A) variety. 
B) scope. 
C) depth. 
D) scale. 
E) length. 
A) variety. 
B) scope. 
C) depth. 
D) scale. 
E) length.

Question 14

Which of the following statements regarding supply chain customer service is most accurate?

Accepted Answer

A) The output of a supply chain is measured in total units sold. 
B) Customer service must be balanced against total logistics cost factors. 
C) The output of a supply chain is measured either in total units sold or total number of customers served. 
D) A firm's goal should be to provide superior customer service regardless of costs. 
E) Customer service is the responsibility of marketing channel members and not the supplier network. 
A) The output of a supply chain is measured in total units sold. 
B) Customer service must be balanced against total logistics cost factors. 
C) The output of a supply chain is measured either in total units sold or total number of customers served. 
D) A firm's goal should be to provide superior customer service regardless of costs. 
E) Customer service is the responsibility of marketing channel members and not the supplier network.

Question 15

A snack vending machine located in a university building creates both ________ utility.

Accepted Answer

A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place 
A) time and place 
B) place and form 
C) form and creation 
D) possession and form 
E) application and place

Question 16

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

Accepted Answer

A) it is the most common form of distribution intensity. 
B) it eliminates channel conflict. 
C) it is usually chosen for convenience. 
D) it has market coverage benefits. 
E) it limits head-to-head competition for an identical product. 
A) it is the most common form of distribution intensity. 
B) it eliminates channel conflict. 
C) it is usually chosen for convenience. 
D) it has market coverage benefits. 
E) it limits head-to-head competition for an identical product.

Question 17

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider

Question 18

Figure 15-2
  
-Intermediaries perform three basic functions.In Figure 15-2 above,Box A represents a(n)

Accepted Answer

A) middleman function. 
B) logistical function. 
C) facilitating function. 
D) operational function. 
E) transactional function. 
A) middleman function. 
B) logistical function. 
C) facilitating function. 
D) operational function. 
E) transactional function.

Question 19

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct

Question 20

All the following sources produce channel conflict except which?

Accepted Answer

A) A manufacturer increases its distribution coverage in a geographical area. 
B) A channel member bypasses another member and sells or buys products directly. 
C) Disagreements occur over how profit margins are distributed among channel members. 
D) Manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
E) A channel member wants to use vendor-managed inventory. 
A) A manufacturer increases its distribution coverage in a geographical area. 
B) A channel member bypasses another member and sells or buys products directly. 
C) Disagreements occur over how profit margins are distributed among channel members. 
D) Manufacturers believe wholesalers or retailers are not giving their products adequate attention. 
E) A channel member wants to use vendor-managed inventory.

Exam 15: Managing Marketing Channels and Supply Chains

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

Driving time,proximity,and hours of operation for stores,and the usability of a website are all examples of which buyer requirement?

Dual distribution can violate the Sherman Act and the Clayton Act if the

The ________ specifically prohibits exclusive dealing and tying arrangements when they lessen competition or create monopolies.

Having a product or service where consumers want it is ________ utility.

A firm needs to drive down logistics costs as long as it can deliver expected

Intermediaries perform facilitating function activities,which assist producers in making products and services more attractive to buyers.These activities include

Within the context of a supply chain,________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

In marketing,________ describes the number of stores in a geographical area.

Cessna is considered the volume leader in the executive jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

As the number of intermediaries between a producer and buyer increases,the channel is viewed as increasing in

Which of the following statements regarding supply chain customer service is most accurate?

A snack vending machine located in a university building creates both ________ utility.

Retailers and industrial distributors prefer exclusive distribution for two reasons.One is that

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Figure 15-2 -Intermediaries perform three basic functions.In Figure 15-2 above,Box A represents a(n)

What are the functions performed by intermediaries?

All the following sources produce channel conflict except which?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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