Question 1

Although research shows consumers are sensitive to ecological issues,they may

Accepted Answer

A) be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive,indicating that they are of lesser quality. 
B) lack the knowledge to make informed decisions dealing with the purchase,use,and disposition of products. 
C) believe that protecting the environment in one area actually can create disruptions in another area. 
D) believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E) believe that public sentiment toward ecological issues has now reached a consensus-jobs are more important than environmental protection issues. 
A) be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive,indicating that they are of lesser quality. 
B) lack the knowledge to make informed decisions dealing with the purchase,use,and disposition of products. 
C) believe that protecting the environment in one area actually can create disruptions in another area. 
D) believe that ecological issues are still a matter of opinion even within the scientific community itself. 
E) believe that public sentiment toward ecological issues has now reached a consensus-jobs are more important than environmental protection issues.

Question 2

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) the Golden Rule. 
A) social responsibility. 
B) moral idealism. 
C) utilitarianism. 
D) hedonism. 
E) the Golden Rule.

Question 3

________,the cash or free goods required by some retailers in exchange for shelf space to stock new products,may limit a consumer's right to choose.

Accepted Answer

A) Slotting allowances 
B) Kickbacks 
C) Economic espionage 
D) Tying arrangements 
E) Industrial bribes 
A) Slotting allowances 
B) Kickbacks 
C) Economic espionage 
D) Tying arrangements 
E) Industrial bribes

Question 4

All of the following statements about a person's moral philosophy are true except which?

Accepted Answer

A) Moral philosophy is usually in written form in the workplace. 
B) Moral philosophy can be learned through formal education. 
C) Moral philosophy is influenced by the corporate culture an individual is in. 
D) Moral philosophy is learned through the process of socialization with others. 
E) Moral philosophy is influenced by the societal culture an individual is in. 
A) Moral philosophy is usually in written form in the workplace. 
B) Moral philosophy can be learned through formal education. 
C) Moral philosophy is influenced by the corporate culture an individual is in. 
D) Moral philosophy is learned through the process of socialization with others. 
E) Moral philosophy is influenced by the societal culture an individual is in.

Question 5

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A) social audit. 
B) financial audit. 
C) action plan. 
D) tactical plan. 
E) research plan. 
A) social audit. 
B) financial audit. 
C) action plan. 
D) tactical plan. 
E) research plan.

Question 6

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics

Question 7

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Accepted Answer

A) Lanham Act. 
B) Fair Practices Act. 
C) Caveat Emptor Decree. 
D) Consumer Bill of Rights. 
E) Customer Consent Decree. 
A) Lanham Act. 
B) Fair Practices Act. 
C) Caveat Emptor Decree. 
D) Consumer Bill of Rights. 
E) Customer Consent Decree.

Question 8

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 300 million women and their babies against maternal and neonatal tetanus.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) the marketing concept. 
D) green marketing. 
E) cause marketing.

Question 9

Define green marketing and provide an example.

Accepted Answer

Green marketing refers to a company's ma

Question 10

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing. 
A) cause marketing. 
B) moral idealism. 
C) social responsibility. 
D) utilitarianism. 
E) green marketing.

Question 11

Ethical exchanges between sellers and buyers should result in

Accepted Answer

A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost,especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller. 
A) the seller making a profit at the expense of the buyer. 
B) the buyer getting the product for the best price at the expense of the seller. 
C) both parties to the exchange being better off after a transaction. 
D) the seller offering buyers its products and services at cost,especially during a period of recession. 
E) the buyer forming a strategic alliance with the seller.

Question 12

Explain the difference between societal culture and business culture.

Accepted Answer

Societal culture provides a foundation f

Question 13

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to the Avon Breast Cancer Crusade.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) cause marketing. 
D) the marketing concept. 
E) societal marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) cause marketing. 
D) the marketing concept. 
E) societal marketing.

Question 14

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Accepted Answer

A) social responsibility. 
B) the triple bottom line. 
C) the marketing concept. 
D) sustainability. 
E) social entrepreneurship. 
A) social responsibility. 
B) the triple bottom line. 
C) the marketing concept. 
D) sustainability. 
E) social entrepreneurship.

Question 15

What is the fifth and last step of a social audit?

Accepted Answer

A) evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B) determination of organizational objectives and priorities for programs and activities it will undertake 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E) identification of social responsibility causes or programs consistent with the company's mission 
A) evaluation of social responsibility programs and activities undertaken and assessment of future involvement 
B) determination of organizational objectives and priorities for programs and activities it will undertake 
C) specification of the type and amount of resources necessary to achieve social responsibility objectives 
D) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors 
E) identification of social responsibility causes or programs consistent with the company's mission

Question 16

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A) The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal. 
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C) The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course. 
D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E) Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less. 
A) The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal. 
B) The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. 
C) The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course. 
D) Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. 
E) Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

Question 17

A social audit refers to

Accepted Answer

A) a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity. 
B) a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics. 
C) conducting business in a way that protects the natural environment while making economic progress. 
D) a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility. 
E) the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis. 
A) a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity. 
B) a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics. 
C) conducting business in a way that protects the natural environment while making economic progress. 
D) a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility. 
E) the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.

Question 18

Public opinion surveys show that 17 percent of U.S.adults rate the ethical standards of business executives as

Accepted Answer

A) very poor. 
B) average or above average. 
C) similar to other professions. 
D) typical of businesspeople around the world. 
E) very high or high. 
A) very poor. 
B) average or above average. 
C) similar to other professions. 
D) typical of businesspeople around the world. 
E) very high or high.

Question 19

The Consumer Bill of Rights refers to a statement that

Accepted Answer

A) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the right to be paid. 
B) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the rights to safe working conditions,fair pay,and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard. 
D) guaranteed consumers the right to be compensated through replacement,repair,or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S.Constitution. 
A) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the right to be paid. 
B) codified the ethics of exchange between manufacturers,distributors,and suppliers,including the rights to safe working conditions,fair pay,and collaborative decision making. 
C) codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard. 
D) guaranteed consumers the right to be compensated through replacement,repair,or reimbursement for products that fail to perform as promised by the manufacturer. 
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S.Constitution.

Question 20

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Accepted Answer

A) green marketing. 
B) lifecycle marketing. 
C) cause marketing. 
D) environmental marketing. 
E) conservation marketing. 
A) green marketing. 
B) lifecycle marketing. 
C) cause marketing. 
D) environmental marketing. 
E) conservation marketing.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Although research shows consumers are sensitive to ecological issues,they may

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

________,the cash or free goods required by some retailers in exchange for shelf space to stock new products,may limit a consumer's right to choose.

All of the following statements about a person's moral philosophy are true except which?

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Since 2006,Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative,which has protected 300 million women and their babies against maternal and neonatal tetanus.This is an example of

Define green marketing and provide an example.

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Ethical exchanges between sellers and buyers should result in

Explain the difference between societal culture and business culture.

When a customer buys Avon's Pink Power Pro Nail Enamel,100 percent of the profits go to the Avon Breast Cancer Crusade.This is an example of

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

What is the fifth and last step of a social audit?

Which of the following statements concerning cause marketing is most accurate?

A social audit refers to

Public opinion surveys show that 17 percent of U.S.adults rate the ethical standards of business executives as

The Consumer Bill of Rights refers to a statement that

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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