Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Chrysler recycles thousands of tons of wood pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Economic espionage is most likely to occur in which type of industries?

The first step in any social audit is to

Cosco,the world's largest children's products company,recently sold a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed for $49.The prototypes had been tested by Cosco employees who had small children,but this was the only product testing performed.Once sold,several children were injured and some died as a result of using the chair.Cosco was charged with being unconcerned about consumers' right to

Identify and describe the two types of personal moral philosophy.

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of a(n)

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Cause marketing is a tactic wherein

The Children's Online Privacy Protection Act (1998)is a law designed to protect consumers' right to

Societal responsibility refers to

The groups primarily served by a firm exhibiting profit responsibility include

At 3M,the "Pollution Prevention Pays" (3P)program has generated over 11,000 3P projects that eliminated more than two billion pounds of air,water,and solid-waste pollutants from the environment.This is an example of

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Many fast-food restaurants,including Burger King,McDonald's,and Wendy's,no longer use polystyrene containers (which degrades very slowly in a landfill)for packaging their products.Rather,these firms wrap their burgers in recycled paper wrappers,containers,and bags.These fast-food restaurants are practicing

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility.Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts,while 55 percent said they didn't have time to think about these issues,and 50 percent said they didn't have the expertise to address them.Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

What is the difference between standard charitable contributions and cause marketing?

There are three concepts of social responsibility,each relating to particular constituencies.Stakeholder responsibility is characterized by

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as

In a recent survey,consumers were asked the following question: "Who should take the lead in addressing environmental issues?" Results suggest that consumers expect that ________ should.