Exam 4: Ethical and Social Responsibility for Sustainable Marketing

China is the world's largest tobacco-producing country and has 300 million smokers.Approximately 1 million Chinese die annually from smoking-related illnesses.This figure is expected to rise to more than 3 million by 2050.China restricts tobacco imports.U.S.trade negotiators advocate free trade,thus allowing U.S.tobacco companies to market their products in China.The U.S.trade negotiators are acting

A code of ethics is a formal statement of ethical principles and

Copyrights,trademarks,and patents are ________,so unauthorized use is illegal.

A poll by a public-opinion research firm found that 67 percent of North Americans are willing to boycott products on ethical grounds.This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts.Which of the following statements describes a conclusion that should be drawn from this information?

Profit responsibility refers to

Social responsibility refers to

Provide concrete examples for the four classifications of marketing decisions according to ethical and legal relationships.

Economic espionage includes such activities as

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer.This activity is

All of the following are examples of economic espionage except which?

Which of the following statements best describes the activities of a whistle-blower?

Green marketing refers to

Bribery is most likely to occur in situations when

Volkswagen AG was widely criticized for its failure to practice ________ when it employed sophisticated software on selected Volkswagen,Audi,and Porsche models that disguised the amount of smog pollutants emitted from selected cars.

Describe the difference between ethics and laws.

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Which of the following statements about sustainable development is most accurate?

MasterCard International links usage of its card with fund-raising for institutions that combat cancer,heart disease,child abuse,and muscular dystrophy.MasterCard gives a modest percentage of charges from its credit card charges to the institutions.What is this called and how does it affect cardholders' behavior?

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as