Question 1

All of the following are typically addressed by an organization's code of ethics except which?

Accepted Answer

A) the dress,sayings,and manner of work of employees 
B) contributions to political parties and government officials 
C) customer and supplier relationships 
D) accurate recordkeeping 
E) conflicts of interest 
A) the dress,sayings,and manner of work of employees 
B) contributions to political parties and government officials 
C) customer and supplier relationships 
D) accurate recordkeeping 
E) conflicts of interest

Question 2

More than 70 percent of the physicians in the Maricopa County (Arizona)Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physicians' actions were

Accepted Answer

A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve. 
A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve.

Question 3

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A) economic espionage. 
B) industrial espionage. 
C) marketplace espionage. 
D) industrial surveillance. 
E) patent infringement. 
A) economic espionage. 
B) industrial espionage. 
C) marketplace espionage. 
D) industrial surveillance. 
E) patent infringement.

Question 4

ISO 14000 refers to

Accepted Answer

A) a plan to encourage the purchase of "Made in America" products. 
B) an international plan to further green marketing practices. 
C) an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status. 
D) the name of the agreement that created the North American Free Trade Association. 
E) a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO). 
A) a plan to encourage the purchase of "Made in America" products. 
B) an international plan to further green marketing practices. 
C) an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status. 
D) the name of the agreement that created the North American Free Trade Association. 
E) a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO).

Question 5

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that recommended companies are reliable,the network checks the business licenses,insurance coverages,Better Business Bureau records,and trade references.The recommended home service company also has to agree to a(n)________,which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence 
A) statement of cultural values 
B) statement of values and beliefs 
C) industry endorsement 
D) code of ethics 
E) contract due diligence

Question 6

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A) believes that good will always triumph over evil. 
B) follows the Golden Rule,"You should treat others as you would like others to treat you." 
C) believes all human beings are basically good. 
D) considers individual rights or duties as universal,regardless of the outcome. 
E) believes in "the greatest good for the greatest number." 
A) believes that good will always triumph over evil. 
B) follows the Golden Rule,"You should treat others as you would like others to treat you." 
C) believes all human beings are basically good. 
D) considers individual rights or duties as universal,regardless of the outcome. 
E) believes in "the greatest good for the greatest number."

Question 7

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

A) situational ethics. 
B) cultural norms. 
C) industry practices. 
D) laws. 
E) the Consumer Bill of Rights. 
A) situational ethics. 
B) cultural norms. 
C) industry practices. 
D) laws. 
E) the Consumer Bill of Rights.

Question 8

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo

Question 9

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

Accepted Answer

A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities. 
A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights. 
B) acceptable provided the salesperson doesn't mind. 
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices. 
D) not acceptable because consumers have an obligation to act ethically and responsibly. 
E) not acceptable unless the participants are nonprofit organizations or charities.

Question 10

Two former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologists' offices to find names of patients that would benefit from Amgen's drug Enbrel,a psoriasis treatment.After reporting this practice to the president,one rep was fired and the other resigned after receiving a poor performance review.Both sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.The two sales representatives are

Accepted Answer

A) scabs. 
B) cronies. 
C) whistle-blowers. 
D) contrarians. 
E) ombudsmen. 
A) scabs. 
B) cronies. 
C) whistle-blowers. 
D) contrarians. 
E) ombudsmen.

Question 11

ISO stands for

Accepted Answer

A) International Service Organizations. 
B) Integrated Standards Organization. 
C) International Standards Organization. 
D) International Sustainable Offerings. 
E) Integrated Solutions Organization. 
A) International Service Organizations. 
B) Integrated Standards Organization. 
C) International Standards Organization. 
D) International Sustainable Offerings. 
E) Integrated Solutions Organization.

Question 12

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that

Question 13

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Accepted Answer

A) contracts and agreements between members of the same industry. 
B) state and local laws regarding ethical business behavior. 
C) the dress codes,manner of work,and sayings of its employees. 
D) the socially responsible behaviors of its customers. 
E) the involvement of shareholders with an organization's day-to-day marketing decisions. 
A) contracts and agreements between members of the same industry. 
B) state and local laws regarding ethical business behavior. 
C) the dress codes,manner of work,and sayings of its employees. 
D) the socially responsible behaviors of its customers. 
E) the involvement of shareholders with an organization's day-to-day marketing decisions.

Question 14

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s,the legal concept of ca

Question 15

Which of the following statements most accurately distinguishes between laws and ethics?

Accepted Answer

A) Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B) Ethics deal with religious and moral beliefs while laws deal with social,economic,and environmental behaviors. 
C) Ethics deal with internal (personal)issues while laws deal with external (social)issues. 
D) There is no significant difference between laws and ethics;these terms can be used interchangeably. 
E) Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts. 
A) Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society. 
B) Ethics deal with religious and moral beliefs while laws deal with social,economic,and environmental behaviors. 
C) Ethics deal with internal (personal)issues while laws deal with external (social)issues. 
D) There is no significant difference between laws and ethics;these terms can be used interchangeably. 
E) Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.

Question 16

Recently,Chillafish recalled some of its Chillafish brand of children's balance bikes.The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying,posing a laceration hazard to consumers.Chillafish was responding to consumers' right to

Accepted Answer

A) choose. 
B) be informed. 
C) be treated courteously. 
D) safety. 
E) happiness. 
A) choose. 
B) be informed. 
C) be treated courteously. 
D) safety. 
E) happiness.

Question 17

Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Accepted Answer

A) utilitarianism. 
B) social responsibility. 
C) moral idealism. 
D) profit responsibility. 
E) cause marketing. 
A) utilitarianism. 
B) social responsibility. 
C) moral idealism. 
D) profit responsibility. 
E) cause marketing.

Question 18

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil

Question 19

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A) ideals. 
B) morals. 
C) ethics. 
D) culture. 
E) diversity. 
A) ideals. 
B) morals. 
C) ethics. 
D) culture. 
E) diversity.

Question 20

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A) protecting the environment. 
B) enhancing corporate sales and profits. 
C) following industry-specific codes of ethics. 
D) fulfilling societal objectives. 
E) demonstrating ethical behavior. 
A) protecting the environment. 
B) enhancing corporate sales and profits. 
C) following industry-specific codes of ethics. 
D) fulfilling societal objectives. 
E) demonstrating ethical behavior.

All of the following are typically addressed by an organization's code of ethics except which?

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

ISO 14000 refers to

Moral idealism refers to a personal moral philosophy that

Society's values and standards that are enforceable in the courts are referred to as

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

ISO stands for

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Which of the following statements most accurately distinguishes between laws and ethics?

Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Describe the three major concepts of social responsibility.

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

All of the following are typically addressed by an organization's code of ethics except which?

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

ISO 14000 refers to

Moral idealism refers to a personal moral philosophy that

Society's values and standards that are enforceable in the courts are referred to as

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

ISO stands for

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Which of the following statements most accurately distinguishes between laws and ethics?

Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Describe the three major concepts of social responsibility.

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters