Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

A personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome,is referred to as

The duty of a firm to maximize profits for its owners or stockholders is referred to as

Source Perrier S.A. ,the supplier of Perrier bottled water,exercised ________ when it recalled 160 million bottles of water in 120 countries after traces of a toxic chemical were found in 13 bottles.The recall cost the company $35 million and the profit from $40 million in lost sales.Even though the chemical level was not harmful to humans,the president of the company believed it was his duty to remove "the least doubt,as minimal as it might be,to weigh on the image of the quality and purity of our product."

The giving and receiving of bribes,kickbacks,and graft are the most common forms of

When shopping on the Internet,most consumers assume their personal information is confidential.If a web retailer proposed sharing its customer information with its partners without telling users,this is related most directly to consumers' right to

Research on unethical consumer behavior,such as fraudulent automobile insurance claims or unauthorized downloading of music,movies,and software,indicates that these acts are rarely motivated by economic need.What influences these behaviors?

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

In most countries,copyrights,trademarks,and patents are viewed as intellectual property,and unauthorized use,reproduction,or distribution of intellectual property is illegal.In a few countries,however,copying enjoys a long tradition,does not carry a stigma,and is legal.For example,copying a masterpiece may be historically considered an art form in its own right.The difference between these two groups of countries shows that ________ affect(s)the view of ethical behavior held in each country.

Anheuser-Busch acts on what it views as an ethical obligation to its customers and the general public with its

Culture refers to

Ultimately,ethical choices are based on

Which of the following statements about consumer ethics is most accurate?

Explain how Anheuser-Busch practices societal responsibility.

There are three concepts of social responsibility,each relating to particular constituencies.Societal responsibility is characterized by

A national pet health care provider recently made a competitive move when it acquired new information.A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it.The national pet health care provider's marketing manager was notified immediately through a news monitoring service.The firm quickly added a similar offering,and got it to the market before its rival.The marketing manager relied on ________ to keep abreast of competitors' activities.

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more "humane" or "avian" lives-and as a result,to taste better than conventionally raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting in a socially responsible manner?

In the private purchase of a used or "pre-owned" car,________ places the burden on the buyer to make sure the car is worth the purchase price,so it is advisable to take the car first to a mechanic.Once the transaction is complete the buyer typically will not receive a warranty or return option from the seller.

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services.This action exhibits which key AMA ethical value?

A personal moral philosophy that focuses on "the greatest good for the greatest number" by assessing the costs and benefits of the consequences of ethical behavior is referred to as