Question 1

Which of the following currently affects baby boomers,and thus those that market to them,in a significant way?

Accepted Answer

A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations. 
A) They are beginning to have children. 
B) They are getting their high school and college educations. 
C) They are currently retiring or nearing retirement age. 
D) They are just being born. 
E) They are beginning their primary school educations.

Question 2

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products is often adjusted accordingly.Changing oil prices would be an example of a(n)________ force.

Accepted Answer

A) social 
B) economic 
C) technological 
D) competitive 
E) regulatory 
A) social 
B) economic 
C) technological 
D) competitive 
E) regulatory

Question 3

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Accepted Answer

A) Utah 
B) Florida 
C) Nevada 
D) Idaho 
E) Illinois 
A) Utah 
B) Florida 
C) Nevada 
D) Idaho 
E) Illinois

Question 4

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?

Accepted Answer

A) preserving the environment 
B) paying the least amount possible for products 
C) reducing inequality among competing brands 
D) believing in fate 
E) reducing cognitive dissonance 
A) preserving the environment 
B) paying the least amount possible for products 
C) reducing inequality among competing brands 
D) believing in fate 
E) reducing cognitive dissonance

Question 5

The purpose of copyright law is to

Accepted Answer

A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making,using,or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work. 
A) provide incentives for increased competition. 
B) give inventors of new and novel products the right to exclude others from making,using,or selling products that infringe the patented invention. 
C) level the playing field between inventors who work for large corporations and those who work on their own. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

Question 6

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

Accepted Answer

A) micropolitan statistical area. 
B) metropolitan statistical area. 
C) consolidated metropolitan statistical area. 
D) megapolitan statistical area. 
E) metropolitan division. 
A) micropolitan statistical area. 
B) metropolitan statistical area. 
C) consolidated metropolitan statistical area. 
D) megapolitan statistical area. 
E) metropolitan division.

Question 7

According to the text,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

Accepted Answer

A) biotechnology,smart grid services,natural user interfaces,and social networks. 
B) neuron technology,lithium batteries,cloud computing,and wireless power. 
C) crowdsourcing,genomics,QR codes,and weather manipulation. 
D) the Internet of Things,autonomous vehicles,wearable technology,and artificial intelligence. 
E) nanotechnology,autobots,cloud computing,and electric cars. 
A) biotechnology,smart grid services,natural user interfaces,and social networks. 
B) neuron technology,lithium batteries,cloud computing,and wireless power. 
C) crowdsourcing,genomics,QR codes,and weather manipulation. 
D) the Internet of Things,autonomous vehicles,wearable technology,and artificial intelligence. 
E) nanotechnology,autobots,cloud computing,and electric cars.

Question 8

The federal government enacted the ________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

A) Fair Trade Act 
B) Clayton Act 
C) Lanham Act 
D) Robinson-Patman Act 
E) Unfair Practices Act 
A) Fair Trade Act 
B) Clayton Act 
C) Lanham Act 
D) Robinson-Patman Act 
E) Unfair Practices Act

Question 9

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately ________ small businesses in the United States.

Accepted Answer

A) 17 million 
B) 29 million 
C) 39 million 
D) 52 million 
E) 97 million 
A) 17 million 
B) 29 million 
C) 39 million 
D) 52 million 
E) 97 million

Question 10

Approximately what percentage of U.S.households has an annual income between $25,000 and $99,999?

Accepted Answer

A) 13 
B) 28 
C) 37 
D) 42 
E) 51 
A) 13 
B) 28 
C) 37 
D) 42 
E) 51

Question 11

All of the following factors contribute significantly to the rate of change of a country's population except which?

Accepted Answer

A) life expectancy (the average number of years a population lives from birth) 
B) immigration (the number of people who enter a country for the purpose of permanent residence) 
C) population density (the total number of people per square mile/kilometer) 
D) birth rate (the number of births during a specified time perio
D)  
E) death rate (the number of deaths during a specified time period) 
A) life expectancy (the average number of years a population lives from birth) 
B) immigration (the number of people who enter a country for the purpose of permanent residence) 
C) population density (the total number of people per square mile/kilometer) 
D) birth rate (the number of births during a specified time perio
D)  
E) death rate (the number of deaths during a specified time period)

Question 12

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM)Act are reforms that are

Accepted Answer

A) promotion-related. 
B) price-related. 
C) distribution-related. 
D) self-regulated. 
E) product-related. 
A) promotion-related. 
B) price-related. 
C) distribution-related. 
D) self-regulated. 
E) product-related.

Question 13

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

A) echo-boomers. 
B) Generation Z. 
C) Generation Y. 
D) baby boomers. 
E) baby busters. 
A) echo-boomers. 
B) Generation Z. 
C) Generation Y. 
D) baby boomers. 
E) baby busters.

Question 14

A blended family is

Accepted Answer

A) the result of the decline in divorce in recent years. 
B) a household with unmarried partners. 
C) a typical outcome of increased cohabitation. 
D) a family formed by merging two previously separated units into a single household. 
E) households formed with unrelated individuals. 
A) the result of the decline in divorce in recent years. 
B) a household with unmarried partners. 
C) a typical outcome of increased cohabitation. 
D) a family formed by merging two previously separated units into a single household. 
E) households formed with unrelated individuals.

Question 15

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents could also be identified by

Accepted Answer

A) their required crew cuts or ponytails. 
B) their black-and-white vehicles with the logo on the door. 
C) the tablet devices they constantly carry. 
D) pocket protectors and faux black glasses,used to play up the theme. 
E) the location consumers could find them in the store,an actual freestanding "shack." 
A) their required crew cuts or ponytails. 
B) their black-and-white vehicles with the logo on the door. 
C) the tablet devices they constantly carry. 
D) pocket protectors and faux black glasses,used to play up the theme. 
E) the location consumers could find them in the store,an actual freestanding "shack."

Question 16

The Child Protection Act (1966)and the Consumer Product Safety Act (1972)are examples of

Accepted Answer

A) pricing-related legislation. 
B) laws specifying product requirements. 
C) fair trade legislation. 
D) distribution-related legislation. 
E) government contracts with private firms. 
A) pricing-related legislation. 
B) laws specifying product requirements. 
C) fair trade legislation. 
D) distribution-related legislation. 
E) government contracts with private firms.

Question 17

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Accepted Answer

A) customs. 
B) morals. 
C) norms. 
D) culture. 
E) ethics. 
A) customs. 
B) morals. 
C) norms. 
D) culture. 
E) ethics.

Question 18

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Accepted Answer

Promotion and advertising are aspects of

Question 19

Inventions or innovations from applied science or engineering research are referred to as

Accepted Answer

A) scientific discoveries. 
B) theoretical development. 
C) technology. 
D) patents. 
E) dynamic engineering. 
A) scientific discoveries. 
B) theoretical development. 
C) technology. 
D) patents. 
E) dynamic engineering.

Question 20

When a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

A) the company's products comply with current safety standards set by the Consumer Product Safety Commission. 
B) it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices. 
C) the firm has met the standards for qualification as a green marketing firm. 
D) the firm takes a proactive stance on diversity in the workplace. 
E) the company incorporates sustainable business practices. 
A) the company's products comply with current safety standards set by the Consumer Product Safety Commission. 
B) it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices. 
C) the firm has met the standards for qualification as a green marketing firm. 
D) the firm takes a proactive stance on diversity in the workplace. 
E) the company incorporates sustainable business practices.

Exam 3: Scanning the Marketing Environment

Which of the following currently affects baby boomers,and thus those that market to them,in a significant way?

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products is often adjusted accordingly.Changing oil prices would be an example of a(n)________ force.

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?

The purpose of copyright law is to

A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a

According to the text,several new technologies are expected to have dramatic impacts on marketing.Among those cited are

The federal government enacted the ________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately ________ small businesses in the United States.

Approximately what percentage of U.S.households has an annual income between $25,000 and $99,999?

All of the following factors contribute significantly to the rate of change of a country's population except which?

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM)Act are reforms that are

Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

A blended family is

The Child Protection Act (1966)and the Consumer Product Safety Act (1972)are examples of

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

Inventions or innovations from applied science or engineering research are referred to as

When a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters