Question 1

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force,consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces,social forces are the easiest for a marketer to manipulate. 
A) Social forces can have a dramatic impact on marketing strategy. 
B) As a social force,consumer incomes have more impact on marketing strategy than demographics. 
C) Social forces within an organization motivate employees to improve their productivity. 
D) Social forces determine all of the other environmental forces that affect an organization. 
E) Of all the environmental forces,social forces are the easiest for a marketer to manipulate.

Question 2

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val

Question 3

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Accepted Answer

A) traditional stereotypes 
B) gender neutrality 
C) data-driven specifications 
D) post-modern norms 
E) overt sexual themes 
A) traditional stereotypes 
B) gender neutrality 
C) data-driven specifications 
D) post-modern norms 
E) overt sexual themes

Question 4

Generation Y is sometimes referred to as

Accepted Answer

A) echo-boomers. 
B) baby boomers. 
C) baby busters. 
D) the revolution generation. 
E) Generation 25. 
A) echo-boomers. 
B) baby boomers. 
C) baby busters. 
D) the revolution generation. 
E) Generation 25.

Question 5

The most recent estimate indicates that the population of the world today is about

Accepted Answer

A) 5)7 billion. 
B) 6)3 billion. 
C) 7)4 billion. 
D) 8)2 billion. 
E) 9)5 billion. 
A) 5)7 billion. 
B) 6)3 billion. 
C) 7)4 billion. 
D) 8)2 billion. 
E) 9)5 billion.

Question 6

Even if she pays high taxes and has high expenses for necessities,if a consumer's ________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz-Carlton in New York City's Central Park.

Accepted Answer

A) savings rate 
B) gross income 
C) taxes 
D) discretionary income 
E) disposable income 
A) savings rate 
B) gross income 
C) taxes 
D) discretionary income 
E) disposable income

Question 7

Exurbs are

Accepted Answer

A) statistical areas of at least 50,000 or more people. 
B) remote suburbs. 
C) statistical areas of at least 10,000 but less than 50,000 people. 
D) statistical areas that contains a population of 2.5 million or more. 
E) the combination of metropolitan statistical areas and micropolitan statistical areas. 
A) statistical areas of at least 50,000 or more people. 
B) remote suburbs. 
C) statistical areas of at least 10,000 but less than 50,000 people. 
D) statistical areas that contains a population of 2.5 million or more. 
E) the combination of metropolitan statistical areas and micropolitan statistical areas.

Question 8

Projections show that the population is

Accepted Answer

A) growing in most developed countries. 
B) declining in most developing countries. 
C) decreasing in Africa. 
D) increasing in Asia. 
E) decreasing in Latin America. 
A) growing in most developed countries. 
B) declining in most developing countries. 
C) decreasing in Africa. 
D) increasing in Asia. 
E) decreasing in Latin America.

Question 9

Describe four generational cohorts that are of interest to marketers today.

Accepted Answer

Today's marketers are interested in the

Question 10

Only two companies,Intel and AMD,design the computer processors for nearly every laptop and desktop sold in the U.S.today.Intel and AMD operate in which type of competitive environment?

Accepted Answer

A) a pure monopoly 
B) an oligopoly 
C) pure competition 
D) monopolistic competition 
E) a diopoly 
A) a pure monopoly 
B) an oligopoly 
C) pure competition 
D) monopolistic competition 
E) a diopoly

Question 11

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Accepted Answer

A) Internet marketing. 
B) marketspace. 
C) electronic commerce. 
D) marketplace. 
E) e-exchange. 
A) Internet marketing. 
B) marketspace. 
C) electronic commerce. 
D) marketplace. 
E) e-exchange.

Question 12

An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA)Privacy and Security Rules.The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of ________ forces in the marketing environment.

Accepted Answer

A) economic 
B) ecological 
C) technological 
D) social 
E) regulatory 
A) economic 
B) ecological 
C) technological 
D) social 
E) regulatory

Question 13

In 2002,Geek Squad was purchased by leading retailer

Accepted Answer

A) Target. 
B) Best Buy. 
C) Apple. 
D) Amazon. 
E) GameStop. 
A) Target. 
B) Best Buy. 
C) Apple. 
D) Amazon. 
E) GameStop.

Question 14

A major regional shift in the U.S.population toward the ________ states is under way.

Accepted Answer

A) eastern 
B) west coast 
C) northern 
D) midwestern 
E) southern and western 
A) eastern 
B) west coast 
C) northern 
D) midwestern 
E) southern and western

Question 15

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati

Question 16

Because there are few sellers,price competition among firms is avoided in which form of competition?

Accepted Answer

A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly 
A) pure competition 
B) cross-market competition 
C) a monopoly 
D) monopolistic competition 
E) an oligopoly

Question 17

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen

Question 18

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene

Question 19

Today,married households comprise ________ of the U.S.population.

Accepted Answer

A) 10 percent 
B) 20 percent 
C) 48 percent 
D) 64 percent 
E) 75 percent 
A) 10 percent 
B) 20 percent 
C) 48 percent 
D) 64 percent 
E) 75 percent

Question 20

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A) consumer protection. 
B) self-regulation. 
C) industry accountability. 
D) voluntary compliance. 
E) government-imposed ethical policing. 
A) consumer protection. 
B) self-regulation. 
C) industry accountability. 
D) voluntary compliance. 
E) government-imposed ethical policing.

Exam 3: Scanning the Marketing Environment

Which of the following statements regarding social forces is most accurate?

How does technology affect customer value?

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Generation Y is sometimes referred to as

The most recent estimate indicates that the population of the world today is about

Even if she pays high taxes and has high expenses for necessities,if a consumer's ________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz-Carlton in New York City's Central Park.

Exurbs are

Projections show that the population is

Describe four generational cohorts that are of interest to marketers today.

Only two companies,Intel and AMD,design the computer processors for nearly every laptop and desktop sold in the U.S.today.Intel and AMD operate in which type of competitive environment?

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

In 2002,Geek Squad was purchased by leading retailer

A major regional shift in the U.S.population toward the ________ states is under way.

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Because there are few sellers,price competition among firms is avoided in which form of competition?

How do the macroeconomic conditions as well as consumer income affect marketing?

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Today,married households comprise ________ of the U.S.population.

An alternative to government control where an industry attempts to police itself is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

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