Exam 3: Scanning the Marketing Environment

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

The U.S.Securities and Exchange Commission has designated just nine credit-rating agencies as nationally recognized statistical rating organizations,which include Moody's,Standard & Poor's,and Fitch Ratings.These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them.Because so few companies can compete in it,the credit-rating industry would be considered a(n)

The country expected to have the largest population in 2050 is

In the past several decades,attitudes of both men and women have changed.Increased participation in ________ has eliminated one of the most visible inequalities in opportunities for women.

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Competitive pressures among existing firms depend on

The College Board reports that since 2000,college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today.This is an example of a(n)________ condition.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how ________ forces help improve or replace existing products and companies.

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n)________ force impacting the marketing environment.

The purpose of patent law is to

Which of the following statements about the American household is most accurate?

Volkswagen opened a large plant in Chattanooga,Tennessee,in 2011.Within a few years,VW spurred more than 12,400 direct and indirect jobs in the area.The carmaker generates income of over $600 million there annually and boosts state and local tax revenues by over $50 million a year.A huge expansion was announced in 2016 that would nearly double its operations in Tennessee.This example best illustrates a(n)________ change that has impacted the people and businesses of Chattanooga.

The network of products embedded with connectivity-enabled electronics has come to be known as

By 2030,the U.S.population is expected to exceed

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how ________ forces can work together in the marketing environment.

Americans born between 1977 and 1994 are referred to as

An increasingly important value for consumers around the world is