Question 1

Which of the following is a commonly held value in the United States today?

Accepted Answer

A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright 
A) individualism 
B) tradition 
C) group welfare 
D) nostalgia 
E) acceptance of birthright

Question 2

There are many diet aids on the market.They promise immediate weight loss without exercise or a change in diet.Each is accompanied by a testimonial from a satisfied user.If you pay close attention,you will notice that each ad also contains the statement,"Results may vary." Most likely this statement is included to prevent the Federal Trade Commission (FTC)from requiring the dietary aid distributor from having to

Accepted Answer

A) engage in self-regulation. 
B) engage in comparative advertising. 
C) issue an advertising injunction. 
D) guarantee truth in advertising. 
E) run corrective advertising. 
A) engage in self-regulation. 
B) engage in comparative advertising. 
C) issue an advertising injunction. 
D) guarantee truth in advertising. 
E) run corrective advertising.

Question 3

Generally,the U.S.population is becoming

Accepted Answer

A) smaller,younger,and more diverse. 
B) smaller,older,and more diverse. 
C) larger,younger,and less diverse. 
D) larger,younger,and more diverse. 
E) larger,older,and more diverse. 
A) smaller,younger,and more diverse. 
B) smaller,older,and more diverse. 
C) larger,younger,and less diverse. 
D) larger,younger,and more diverse. 
E) larger,older,and more diverse.

Question 4

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

A) allow a trademark to be used for more than 83 years. 
B) provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C) prevent other firms from obtaining similar trademarks for significant improvements on the original product. 
D) guarantee protection under the Trademark Law Revision Act. 
E) confer ownership. 
A) allow a trademark to be used for more than 83 years. 
B) provide reciprocity with foreign firms allowing their trademarks to be honored here. 
C) prevent other firms from obtaining similar trademarks for significant improvements on the original product. 
D) guarantee protection under the Trademark Law Revision Act. 
E) confer ownership.

Question 5

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer.This is an example of a ________ change in the marketing environment.

Accepted Answer

A) regulatory 
B) sociocultural 
C) competitive 
D) technological 
E) marketing mix 
A) regulatory 
B) sociocultural 
C) competitive 
D) technological 
E) marketing mix

Question 6

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. 
B) Millennials are becoming increasingly important in the workplace. 
C) The local community has seen a rise in dual-income households. 
D) By the year 2025,robotics will play a major role in surgical procedures. 
E) Twenty percent of the local population is of Hispanic origin,but that number is expected to grow during the next decade. 
A) The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. 
B) Millennials are becoming increasingly important in the workplace. 
C) The local community has seen a rise in dual-income households. 
D) By the year 2025,robotics will play a major role in surgical procedures. 
E) Twenty percent of the local population is of Hispanic origin,but that number is expected to grow during the next decade.

Question 7

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A) Lanham Act 
B) Federal Trade Commission Act 
C) Fair Trade Act 
D) Unfair Practices Act 
E) Sherman Antitrust Act 
A) Lanham Act 
B) Federal Trade Commission Act 
C) Fair Trade Act 
D) Unfair Practices Act 
E) Sherman Antitrust Act

Question 8

Generation X consumers are

Accepted Answer

A) likely to rely on others. 
B) authoritative decision makers. 
C) very prone to extravagance. 
D) generally supportive of racial and ethnic diversity. 
E) poorly educated. 
A) likely to rely on others. 
B) authoritative decision makers. 
C) very prone to extravagance. 
D) generally supportive of racial and ethnic diversity. 
E) poorly educated.

Question 9

Today,7 of the top 10 most populous cities in the United States are located

Accepted Answer

A) along the east coast. 
B) near the Canadian border. 
C) along the west coast. 
D) in states that border Mexico. 
E) within the central "fly over" region of the United States. 
A) along the east coast. 
B) near the Canadian border. 
C) along the west coast. 
D) in states that border Mexico. 
E) within the central "fly over" region of the United States.

Question 10

The form of competition where just a few companies control the majority of industry sales is referred to as

Accepted Answer

A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly. 
A) pure competition. 
B) cross-market competition. 
C) an oligopoly. 
D) monopolistic competition. 
E) a monopoly.

Question 11

Competition refers to

Accepted Answer

A) identical products that perform identical functions. 
B) any for-profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region,regardless of product or service. 
A) identical products that perform identical functions. 
B) any for-profit organization that targets the customers of other organizations. 
C) alternative firms that could provide a product to satisfy a specific market's needs. 
D) any product or service that vies for a portion of a customer's discretionary income. 
E) the set of firms that operate in a given geographic region,regardless of product or service.

Question 12

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

Accepted Answer

A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic 
A) cultural 
B) behavioral 
C) psychographic 
D) occupational 
E) demographic

Question 13

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.In 2011,Apple filed a lawsuit against Amazon for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark,Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple,the owner of the trademark,has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark,Apple is protecting the entire smartphone and tablet device industries from indirect competition. 
A) Apple risks losing its status as a generic smartphone and tablet device manufacturer. 
B) In order to maintain the use of its widely recognizable trademark,Apple must prevent the name from becoming generic. 
C) The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft. 
D) The government will file charges for trademark infringement only if Apple,the owner of the trademark,has documented proof of wrongdoing by Amazon. 
E) By protecting its trademark,Apple is protecting the entire smartphone and tablet device industries from indirect competition.

Question 14

One of the problems associated with self-regulation is

Accepted Answer

A) the lack of a written code of ethics by firms in the industry. 
B) the intrusive enforcement by the FTC. 
C) the opportunity corporate for espionage by competitors. 
D) the absence of an industry association with persuasive power. 
E) noncompliance by members. 
A) the lack of a written code of ethics by firms in the industry. 
B) the intrusive enforcement by the FTC. 
C) the opportunity corporate for espionage by competitors. 
D) the absence of an industry association with persuasive power. 
E) noncompliance by members.

Question 15

Define technology.How does it affect marketing?

Accepted Answer

Technology refers to inventions or innov

Question 16

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A) pure competition 
B) cross-market competition 
C) an oligopoly 
D) a monopoly 
E) monopolistic competition 
A) pure competition 
B) cross-market competition 
C) an oligopoly 
D) a monopoly 
E) monopolistic competition

Question 17

All of the following statements are true except which?

Accepted Answer

A) LEED stands for Leadership in Energy and Environmental Design. 
B) Today's college graduates now seek green jobs that involve some aspect of social responsibility. 
C) Colleges of business have yet to establish sustainability course electives or environmental clubs. 
D) Many students want to be involved with organizations such as Net Impact to use business to improve the world. 
E) Millennials want to make a difference by making the world a better place. 
A) LEED stands for Leadership in Energy and Environmental Design. 
B) Today's college graduates now seek green jobs that involve some aspect of social responsibility. 
C) Colleges of business have yet to establish sustainability course electives or environmental clubs. 
D) Many students want to be involved with organizations such as Net Impact to use business to improve the world. 
E) Millennials want to make a difference by making the world a better place.

Question 18

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

A) the increased sales of Cigar Aficionado magazine. 
B) the introduction of Lay's Kettle Cooked potato chips,which have 40 percent less fat than regular potato chips. 
C) the opening of more Starbucks coffee boutiques in supermarkets. 
D) the upsizing of menu items at fast-food restaurants. 
E) the introduction of tablet devices such as the iPad. 
A) the increased sales of Cigar Aficionado magazine. 
B) the introduction of Lay's Kettle Cooked potato chips,which have 40 percent less fat than regular potato chips. 
C) the opening of more Starbucks coffee boutiques in supermarkets. 
D) the upsizing of menu items at fast-food restaurants. 
E) the introduction of tablet devices such as the iPad.

Question 19

In an inflationary economy,the cost to produce and buy products and services ________ as prices ________.

Accepted Answer

A) increases;increase 
B) increases;decrease 
C) decreases;increase 
D) decreases;decrease 
E) does not change;increase 
A) increases;increase 
B) increases;decrease 
C) decreases;increase 
D) decreases;decrease 
E) does not change;increase

Question 20

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Accepted Answer

A) $36,000 
B) $74,000 
C) $60,000 
D) $98,000 
E) There is not enough data provided to calculate her discretionary income. 
A) $36,000 
B) $74,000 
C) $60,000 
D) $98,000 
E) There is not enough data provided to calculate her discretionary income.

Which of the following is a commonly held value in the United States today?

Generally,the U.S.population is becoming

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Which of the following laws has the purpose of protecting competition?

Generation X consumers are

Today,7 of the top 10 most populous cities in the United States are located

The form of competition where just a few companies control the majority of industry sales is referred to as

Competition refers to

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

One of the problems associated with self-regulation is

Define technology.How does it affect marketing?

The use of coupons is a frequently used marketing tactic for which form of competition?

All of the following statements are true except which?

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

In an inflationary economy,the cost to produce and buy products and services as prices .

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

Exam 3: Scanning the Marketing Environment

Which of the following is a commonly held value in the United States today?

Generally,the U.S.population is becoming

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Which of the following laws has the purpose of protecting competition?

Generation X consumers are

Today,7 of the top 10 most populous cities in the United States are located

The form of competition where just a few companies control the majority of industry sales is referred to as

Competition refers to

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

One of the problems associated with self-regulation is

Define technology.How does it affect marketing?

The use of coupons is a frequently used marketing tactic for which form of competition?

All of the following statements are true except which?

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

In an inflationary economy,the cost to produce and buy products and services ________ as prices ________.

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters

In an inflationary economy,the cost to produce and buy products and services as prices .