Exam 3: Scanning the Marketing Environment

F.Hoffman-LaRoche Ltd.and BASF AG,two international pharmaceutical companies,were ordered to pay $725 million in fines for plotting to raise and fix prices of commonly used vitamins in the United States.This is an example of how ________ forces affect the marketing environment.

Pending federal legislation will require all online retailers to collect state sales taxes from customers.This would affect online sellers such as Virtual Vineyards,which now collects state sales taxes only from customers who reside in California,its home state.This pending legislation would be an example of which environmental force?

A growing trend to "Buy American" may encourage U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect

The form of competition in which many sellers compete with substitutable products within a price range is called

Explain marketspace and electronic commerce and their relevance for marketing.

The total amount of money made in one year by a person,household,or family unit is referred to as ________ income.

Demographics refer to

Which of the following legislative actions created a government entity to monitor business practices and stop unfair ones such as misleading promotions?

The Kansas state legislature recently banned the use of tanning beds by anyone under the age of 18.This restriction would be an example of which environmental force?

Many consumers are committed to brands with a strong link to social action.An example of this would be

Environmental trends arise from all of the following forces except which?

Some industries have opted for self-regulation of their members to ensure that each acts fairly.Discuss potential problems associated with self-regulation,and give an example of it.

Generation X

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000.One-third of that went to local,state,and federal income taxes and another third went to pay for a home mortgage,car payments,food,clothing,and other necessities.What is the remaining third called?

Generation X is defined as the generation of children born

The Federal Trade Commission investigated Google as potentially being a(n)________,but found that despite its very large market share,it had not harmed competition.

The Trademark Law Revision Act addresses the right of a company to

Which of the following would be considered a barrier to entry,one of the factors that impacts competition?

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

At the U.S.Census Bureau,gross income is referred to as