Question 1

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

Accepted Answer

A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces. 
A) social forces. 
B) economic forces. 
C) consumer forces. 
D) cultural forces. 
E) market forces.

Question 2

During the holiday shopping season,many online retailers offer buyers price reductions,two-for-one deals,or free delivery.This is because these retailers operate in a(n)________ environment.

Accepted Answer

A) pure competition 
B) oligopoly 
C) monopolistic competition 
D) monopoly 
E) marginal competition 
A) pure competition 
B) oligopoly 
C) monopolistic competition 
D) monopoly 
E) marginal competition

Question 3

During a recessionary period,which of the following economic behaviors would be expected?

Accepted Answer

A) Consumer spending would increase. 
B) The use of credit would decline. 
C) Taxes would increase nationally. 
D) Property values would jump dramatically. 
E) Consumers would use the majority of their discretionary income on entertainment. 
A) Consumer spending would increase. 
B) The use of credit would decline. 
C) Taxes would increase nationally. 
D) Property values would jump dramatically. 
E) Consumers would use the majority of their discretionary income on entertainment.

Question 4

Disposable income refers to

Accepted Answer

A) the money that remains before paying for taxes and necessities. 
B) the money deducted from a person's paycheck to pay for federal,state,and local taxes. 
C) the total amount of money made by a single individual during his or her lifetime. 
D) the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation. 
A) the money that remains before paying for taxes and necessities. 
B) the money deducted from a person's paycheck to pay for federal,state,and local taxes. 
C) the total amount of money made by a single individual during his or her lifetime. 
D) the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation. 
E) the money that is spent for necessities or charitable causes that is exempt from taxation.

Question 5

The population explosion has occurred

Accepted Answer

A) primarily in the developing countries of Asia and Africa. 
B) fairly evenly throughout the world. 
C) primarily in the United States due to high birthrates and immigration. 
D) primarily in the countries of the European Union due to high birthrates and immigration. 
E) primarily in developed countries due to better economic,infrastructure,and health care conditions. 
A) primarily in the developing countries of Asia and Africa. 
B) fairly evenly throughout the world. 
C) primarily in the United States due to high birthrates and immigration. 
D) primarily in the countries of the European Union due to high birthrates and immigration. 
E) primarily in developed countries due to better economic,infrastructure,and health care conditions.

Question 6

Leigh and Rob prepared a household budget in an attempt to manage their money better.They prepared the following list: Monthly income (after taxes)= $4,500;Monthly expenses (necessities),which include rent,$550;auto loan,$250;student loan,$200;savings,$500;food,$200 = $1,700;Amount left over = $2,800 (income less necessary expenses).The remaining $2,800 is their

Accepted Answer

A) gross income. 
B) personal income. 
C) disposable income. 
D) discretionary income. 
E) profit. 
A) gross income. 
B) personal income. 
C) disposable income. 
D) discretionary income. 
E) profit.

Question 7

The Madrid Protocol is

Accepted Answer

A) a method of registering a trademark with language adaptations for different countries. 
B) the criteria for collectively seeking a trademark for an entire industry in Spain. 
C) a form of national branding,e.g. ,"Chilean Sea Bass." 
D) a treaty that facilitates the protection of U.S.trademark rights throughout the world. 
E) an agreement to stop piracy of noncopyrighted products abroad. 
A) a method of registering a trademark with language adaptations for different countries. 
B) the criteria for collectively seeking a trademark for an entire industry in Spain. 
C) a form of national branding,e.g. ,"Chilean Sea Bass." 
D) a treaty that facilitates the protection of U.S.trademark rights throughout the world. 
E) an agreement to stop piracy of noncopyrighted products abroad.

Question 8

Which of the following statements regarding the Geek Squad is most accurate?

Accepted Answer

A) Men who need help from the Geek squad do not want women "Geeks" to help them because it makes them feel inferior. 
B) The Geek Squad has exclusive rights to the home-help segment thanks to their relationship with Best Buy. 
C) The Geek Squad can only assist customers who purchase Dell Computers. 
D) The need for the Geek Squad was the result of many environmental factors,not simply a need for technological knowledge. 
E) Although the Geek Squad brought more customers into Best Buy,the rate of product returns has only dropped a negligible amount. 
A) Men who need help from the Geek squad do not want women "Geeks" to help them because it makes them feel inferior. 
B) The Geek Squad has exclusive rights to the home-help segment thanks to their relationship with Best Buy. 
C) The Geek Squad can only assist customers who purchase Dell Computers. 
D) The need for the Geek Squad was the result of many environmental factors,not simply a need for technological knowledge. 
E) Although the Geek Squad brought more customers into Best Buy,the rate of product returns has only dropped a negligible amount.

Question 9

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has

Accepted Answer

A) declined to 13 percent. 
B) remained flat at 0.5 percent. 
C) fluctuated minimally around 2 percent. 
D) risen to 5.5 percent. 
E) exploded to nearly 10 percent. 
A) declined to 13 percent. 
B) remained flat at 0.5 percent. 
C) fluctuated minimally around 2 percent. 
D) risen to 5.5 percent. 
E) exploded to nearly 10 percent.

Question 10

A sudden drop in the average consumer income would be an example of which environmental force?

Accepted Answer

A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory 
A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory

Question 11

Approximately one in ________ U.S.residents is African American,Native American or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

Accepted Answer

A) ten 
B) seven 
C) five 
D) three 
E) two 
A) ten 
B) seven 
C) five 
D) three 
E) two

Question 12

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how ________ forces help improve or replace existing products and companies.

Accepted Answer

A) ecological 
B) regulatory 
C) legal 
D) competitive 
E) technological 
A) ecological 
B) regulatory 
C) legal 
D) competitive 
E) technological

Question 13

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

A) the company is accused of violating the Sherman Antitrust Act. 
B) the product patent is less than 17 years old. 
C) the word,name,or symbol has become generic. 
D) the statute of limitations has run out. 
E) the government refuses to enforce violations. 
A) the company is accused of violating the Sherman Antitrust Act. 
B) the product patent is less than 17 years old. 
C) the word,name,or symbol has become generic. 
D) the statute of limitations has run out. 
E) the government refuses to enforce violations.

Question 14

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as

Accepted Answer

A) Naderism. 
B) consumerism. 
C) green marketing. 
D) anti-corporate activism. 
E) libertarianism. 
A) Naderism. 
B) consumerism. 
C) green marketing. 
D) anti-corporate activism. 
E) libertarianism.

Question 15

Marketspace refers to

Accepted Answer

A) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
B) websites that allow people to congregate online and exchange views on topics of common interest. 
C) Internet search engines used for the purpose of data mining. 
D) an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings. 
E) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online. 
A) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
B) websites that allow people to congregate online and exchange views on topics of common interest. 
C) Internet search engines used for the purpose of data mining. 
D) an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings. 
E) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Question 16

Value consciousness is defined as

Accepted Answer

A) special deals to customers who shop for bargains online. 
B) the concern for obtaining the best quality,features,and performance of a product or service for a given price that drives consumption behavior. 
C) a change in consumption orientation to strongly prefer inexpensive products. 
D) strict budgeting of discretionary purchases. 
E) money management for long-term stability. 
A) special deals to customers who shop for bargains online. 
B) the concern for obtaining the best quality,features,and performance of a product or service for a given price that drives consumption behavior. 
C) a change in consumption orientation to strongly prefer inexpensive products. 
D) strict budgeting of discretionary purchases. 
E) money management for long-term stability.

Question 17

Buying a book at www.amazon.com to give as a birthday present is an example of a(n)________ transaction.

Accepted Answer

A) i-market 
B) intranet 
C) electronic commerce 
D) extranet 
E) marketplace 
A) i-market 
B) intranet 
C) electronic commerce 
D) extranet 
E) marketplace

Question 18

Small businesses employ about ________ of all private-sector employees.

Accepted Answer

A) one-quarter 
B) one-third 
C) one-half 
D) three-quarters 
E) ninety percent 
A) one-quarter 
B) one-third 
C) one-half 
D) three-quarters 
E) ninety percent

Question 19

The purpose of the Robinson-Patman Act is to

Accepted Answer

A) outlaw price discrimination for purchasers of the same product. 
B) establish regulated monopolies for utilities. 
C) protect inventors from having their intellectual property stolen. 
D) repeal the Sherman Antitrust Act. 
E) provide incentives for interstate commerce. 
A) outlaw price discrimination for purchasers of the same product. 
B) establish regulated monopolies for utilities. 
C) protect inventors from having their intellectual property stolen. 
D) repeal the Sherman Antitrust Act. 
E) provide incentives for interstate commerce.

Question 20

This year the Shafer family has dined at nice restaurants almost four times a week.Between raises received by Mr.and Mrs.Shafer,their family income rose 11 percent,while the cost of living rose by 4 percent and property taxes went up 5 percent in their community.As a result,the family eats outside the home more often now,compared to dining out only a few times a month a few years ago.This reflects

Accepted Answer

A) an increase in the number of fine restaurants during times of economic upswing. 
B) a reaction to an increase in discretionary income. 
C) a significant drop in disposable income since there was a negative gain in income. 
D) a rise in deflation. 
E) a shift from investing to spending 
A) an increase in the number of fine restaurants during times of economic upswing. 
B) a reaction to an increase in discretionary income. 
C) a significant drop in disposable income since there was a negative gain in income. 
D) a rise in deflation. 
E) a shift from investing to spending

Exam 3: Scanning the Marketing Environment

The set of environmental forces that consists of the demographic characteristics of the population and its culture is referred to as

During the holiday shopping season,many online retailers offer buyers price reductions,two-for-one deals,or free delivery.This is because these retailers operate in a(n)________ environment.

During a recessionary period,which of the following economic behaviors would be expected?

Disposable income refers to

The population explosion has occurred

The Madrid Protocol is

Which of the following statements regarding the Geek Squad is most accurate?

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has

A sudden drop in the average consumer income would be an example of which environmental force?

Approximately one in ________ U.S.residents is African American,Native American or Alaska Native,Asian American,or Native Hawaiian or Pacific Islander.

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing.This is an example of how ________ forces help improve or replace existing products and companies.

The Lanham Act cannot protect the rights to a trademark if

The grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions is referred to as

Marketspace refers to

Value consciousness is defined as

Buying a book at www.amazon.com to give as a birthday present is an example of a(n)________ transaction.

Small businesses employ about ________ of all private-sector employees.

The purpose of the Robinson-Patman Act is to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising,sales Promotion,and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Writing Successful Marketing and Business Plans: Tips and Guidelines

Financial Statements and Ratios

Filters