Exam 10: E-Commerce: Digital Markets and Digital Goods

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TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online.Their customers are people from technical fields who shop there because of the specialization of TextnooksRus.What major electronic commerce category best describes this scenario?

(Multiple Choice)
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Automobile manufacturing is an example of a vertical market.

(True/False)
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Amazon.com uses Web personalization as a major marketing tool.

(True/False)
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Tools that record customer activities at Web sites and store them in a log for further analysis are called ________ tools.

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Myspace is the leader in social networking;it has waged a constant struggle to develop viable methods of generating revenue.

(True/False)
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Digital goods are goods that are

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Social networking is so appealing that it has inspired a new type of e-commerce experience called m-commerce.

(True/False)
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The Internet shrinks information asymmetry.

(True/False)
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Online marketplaces

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The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

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A banner ad opens a new window automatically and does not disappear until the user clicks on it.

(True/False)
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