Exam 10: E-Commerce: Digital Markets and Digital Goods

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Describe the use of personalization in e-commerce.What business value does personalization have?

In the second wave of e-commerce,nine new industries are facing a similar transformation scenario: advertising,telephones,movies,television,jewellery,real estate,hotels,bill payments,and software.

TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online.Their customers are people from technical fields who shop there because of the specialization of TextbooksRus.Which business model best describes the way this business participates in e-commerce?

A(n)________ provides an online meeting place where people with similar interests can communicate and find useful information.

The first wave of e-commerce transformed the business world of books,music,and air travel.

Disintermediation provides major benefits to the distributor.

Merchants to segment the market into groups who are willing to pay different prices and permits merchants to engage in ________,selling the same goods,or nearly the same goods,to different targeted groups at different prices.

Consumer-to-consumer (C2C)electronic commerce involves consumers selling directly to consumers.For example,eBay,the giant Web auction site,enables individuals to sell their goods to other consumers by auctioning the merchandise to the highest bidder.

________ are the merchants' costs of changing prices.

The ________ wave of e-commerce transformed the business world of books,music,and air travel.

An ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

________ involves not only purchasing goods and materials but also sourcing,negotiating with suppliers,paying for goods,and making delivery arrangements.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Unless you are fairly skilled,you should use a pre-built template to create the Web site.

________ electronic commerce involves consumers selling directly to consumers.

The universal technical standards of the Internet and e-commerce greatly lower ________ costs,the cost merchants must pay simply to bring their goods to market.

Business-to-Business (B2B)electronic commerce involves retailing products and services to individual shoppers.

Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

Banks and credit card companies are rolling out services that let customers manage their accounts from their ________.