Exam 10: E-Commerce: Digital Markets and Digital Goods

Banner ads automatically open up when a user accesses a specific Web site,and the user must click the ad to make it disappear.

The Web sites of large firms with high levels of ________ and linkage to corporate systems cost several million dollars a year to create and operate.

An extranet that links a large firm to its suppliers and other key business partners is called a(n)

A "supersite" that provides a comprehensive entry point for a huge array of Internet resources and services is called a(n):

Price transparency refers to the ability of consumers to discover the actual costs merchants pay for products.

Most businesses choose to ________ hosting and pay a company to host their Web site,which means that the hosting company is responsible for ensuring the site is "live," or accessible,24 hours a day.

In dynamic pricing,the price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller.

Reducing the business process layers in a distribution channel is called

Banks and credit card companies are rolling out services that let customers manage their accounts from their ________ devices.

Digital goods are goods that can be delivered over a digital network.

Banks and credit card companies are rolling out services that let customers manage their accounts from their legacy devices.

Computers Inc.has been in business for 20 years.They have not been very involved with e-commerce up to now.They feel they need to enter into the e-commerce end of things.They are wondering how has Internet technology changed business models?

Buymore Inc.is looking for new channels and ways to sell more products.They have seen a real change in how their customers communicate.They have noticed that 50 percent of their customers have smartphones of some sort.Buymore is wanting to know,what is the role of m-commerce in business,and what are the most important m-commerce applications?

AuctionsRus.ca is an e-commerce business that creates revenue by providing a digital environment where buyers and sellers can meet,search for products,display products,and establish prices for those products.Customers can complete the transaction on the site and AuctionsRus take a small percentage of the selling price.Which business model best describes the way this business participates in e-commerce?

What is the most important asset that Twitter has,and how could it monetize this asset?

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

The effort required to locate a suitable product is called

The cost to a merchant of changing the price of a product is called a ________ cost.

How is the Internet and e-commerce causing severe disruption to the existing advertising business model?

________ e-commerce is the fastest-growing type of B2C e-commerce,but it represented only a small part of all e-commerce in 2010.