Question 1

In 2016,the mobile games generated more revenue than console games.

Accepted Answer

A) True 
 B)False

Question 2

How is the television industry being impacted by the Internet?

Accepted Answer

The television industry has become the m

Question 3

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

Accepted Answer

A) via a search engine 
B) via a social media site such as Facebook 
C) directly to a newspaper's home page 
D) via an online video 
A) via a search engine 
B) via a social media site such as Facebook 
C) directly to a newspaper's home page 
D) via an online video

Question 4

Online readership of newspapers is growing by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 5

______________ has the highest share of the e-book market.

Accepted Answer

A) Amazon 
B) Apple 
C) Google 
D) Barnes & Noble 
A) Amazon 
B) Apple 
C) Google 
D) Barnes & Noble

Question 6

A metered subscription model is most similar to which of the following revenue models?

Accepted Answer

A) transaction fee 
B) freemium 
C) advertising 
D) affiliate 
A) transaction fee 
B) freemium 
C) advertising 
D) affiliate

Question 7

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 8

Which of the following statements about e-sports is not true?

Accepted Answer

A) Colleges are beginning to offer scholarships for players on their video game teams. 
B) Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C) At current rates of growth,e-sports will eclipse console game revenue by 2020. 
D) EThe e-sport audience is predominantly composed of females between the ages of 21 and 34. 
A) Colleges are beginning to offer scholarships for players on their video game teams. 
B) Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C) At current rates of growth,e-sports will eclipse console game revenue by 2020. 
D) EThe e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 9

Well over ________% of television viewers multitask while watching television.

Accepted Answer

A) 20% 
B) 40% 
C) 60% 
D) 80% 
A) 20% 
B) 40% 
C) 60% 
D) 80%

Question 10

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking 
A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking

Question 11

Over 50% of the American population watch television online.

Accepted Answer

A) True 
 B)False

Question 12

What percentage of people read newspapers only on a mobile device?

Accepted Answer

A) 5% 
B) 7% 
C) 11% 
D) 14% 
A) 5% 
B) 7% 
C) 11% 
D) 14%

Question 13

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

Accepted Answer

A) sales 
B) distribution 
C) a la carte 
D) freemium 
A) sales 
B) distribution 
C) a la carte 
D) freemium

Question 14

Over the past five years,book publishing revenues have:

Accepted Answer

A) decreased slightly. 
B) increased steadily. 
C) remained stable. 
D) decreased sharply. 
A) decreased slightly. 
B) increased steadily. 
C) remained stable. 
D) decreased sharply.

Question 15

Vox is an example of the Digital First business model.

Accepted Answer

A) True 
 B)False

Question 16

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Accepted Answer

Pure digital news sites have many advant

Question 17

Which of the following statements about the newspaper industry is not true?

Accepted Answer

A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have declined by 10% since 2000. 
A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have declined by 10% since 2000.

Question 18

Which of the following is a news aggregator app that organizes stories in a magazine format,with content drawn from traditional media and social sites,and then reassembled in an easy-to-navigate,personalized format for a mobile touchscreen environment?

Accepted Answer

A) Reddit 
B) Huffington Post 
C) Flipboard 
D) Buzzfeed 
A) Reddit 
B) Huffington Post 
C) Flipboard 
D) Buzzfeed

Question 19

Music streaming is growing at ________ a year.

Accepted Answer

A) 20% 
B) 30% 
C) 40% 
D) 50% 
A) 20% 
B) 30% 
C) 40% 
D) 50%

Question 20

Which of the following statements about mobile gaming is not true?

Accepted Answer

A) Mobile games generated an estimated $3 billion in 2015. 
B) Mobile games have proven difficult to monetize. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop. 
A) Mobile games generated an estimated $3 billion in 2015. 
B) Mobile games have proven difficult to monetize. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop.

In 2016,the mobile games generated more revenue than console games.

How is the television industry being impacted by the Internet?

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

Online readership of newspapers is growing by more than 10% a year.

______________ has the highest share of the e-book market.

A metered subscription model is most similar to which of the following revenue models?

Describe the three basic revenue models for digital content delivery.

Which of the following statements about e-sports is not true?

Well over ________% of television viewers multitask while watching television.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Over 50% of the American population watch television online.

What percentage of people read newspapers only on a mobile device?

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

Over the past five years,book publishing revenues have:

Vox is an example of the Digital First business model.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following statements about the newspaper industry is not true?

Which of the following is a news aggregator app that organizes stories in a magazine format,with content drawn from traditional media and social sites,and then reassembled in an easy-to-navigate,personalized format for a mobile touchscreen environment?

Music streaming is growing at ________ a year.

Which of the following statements about mobile gaming is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

In 2016,the mobile games generated more revenue than console games.

How is the television industry being impacted by the Internet?

Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?

Online readership of newspapers is growing by more than 10% a year.

______________ has the highest share of the e-book market.

A metered subscription model is most similar to which of the following revenue models?

Describe the three basic revenue models for digital content delivery.

Which of the following statements about e-sports is not true?

Well over ________% of television viewers multitask while watching television.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Over 50% of the American population watch television online.

What percentage of people read newspapers only on a mobile device?

A business model that uses advertising revenue to provide some content for free,combined with an option to obtain additional content for a price is called a(n)________ model.

Over the past five years,book publishing revenues have:

Vox is an example of the Digital First business model.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following statements about the newspaper industry is not true?

Which of the following is a news aggregator app that organizes stories in a magazine format,with content drawn from traditional media and social sites,and then reassembled in an easy-to-navigate,personalized format for a mobile touchscreen environment?

Music streaming is growing at ________ a year.

Which of the following statements about mobile gaming is not true?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters