Question 1

The entertainment industry is generally considered to be composed of five players: television,Hollywood films,music,radio,and games.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following occurs first in the process of content convergence related to books?

Accepted Answer

A) media integration 
B) media migration 
C) media transformation 
D) media maturity 
A) media integration 
B) media migration 
C) media transformation 
D) media maturity

Question 3

The New York Times introduced which of the following revenue models in 2011?

Accepted Answer

A) paywall 
B) metered subscription 
C) advertising 
D) walled garden 
A) paywall 
B) metered subscription 
C) advertising 
D) walled garden

Question 4

Which of the following is the fastest growing segment of media revenues?

Accepted Answer

A) magazines 
B) home video 
C) Internet media 
D) radio 
A) magazines 
B) home video 
C) Internet media 
D) radio

Question 5

The average American adult spends more time-consuming media than at work.

Accepted Answer

A) True 
 B)False

Question 6

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Accepted Answer

A) True 
 B)False

Question 7

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

Accepted Answer

A) True 
 B)False

Question 8

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence. 
A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence.

Question 9

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Accepted Answer

A) price discrimination. 
B) content convergence. 
C) the release window. 
D) digital rights management. 
A) price discrimination. 
B) content convergence. 
C) the release window. 
D) digital rights management.

Question 10

Which of the following newspaper audience platforms has the highest percentage of readers?

Accepted Answer

A) print/mobile 
B) Web only 
C) Web/mobile 
D) print 
A) print/mobile 
B) Web only 
C) Web/mobile 
D) print

Question 11

Which of the following is not a type of digital gamers?

Accepted Answer

A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers 
A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers

Question 12

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products 
A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products

Question 13

Content convergence describes convergence in the design,production,and ________ of content.

Accepted Answer

A) sales 
B) distribution 
C) marketing 
D) consumption 
A) sales 
B) distribution 
C) marketing 
D) consumption

Question 14

All of the following are aspects of content convergence except:

Accepted Answer

A) language. 
B) design. 
C) production. 
D) distribution. 
A) language. 
B) design. 
C) production. 
D) distribution.

Question 15

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue

Question 16

Which of the following is the largest producer of revenues in the entertainment industry?

Accepted Answer

A) radio 
B) television 
C) films 
D) video games 
A) radio 
B) television 
C) films 
D) video games

Question 17

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Accepted Answer

A) True 
 B)False

Question 18

Discuss the structure of the media content industry.

Accepted Answer

The media content industry prior to 1990

Question 19

In 2016,which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A) social gamers 
B) mobile gamers 
C) casual gamers 
D) console gamers 
A) social gamers 
B) mobile gamers 
C) casual gamers 
D) console gamers

Question 20

Which of the following statements is not true about OTT?

Accepted Answer

A) To use OTT services,consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching. 
A) To use OTT services,consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching.

The entertainment industry is generally considered to be composed of five players: television,Hollywood films,music,radio,and games.

Which of the following occurs first in the process of content convergence related to books?

The New York Times introduced which of the following revenue models in 2011?

Which of the following is the fastest growing segment of media revenues?

The average American adult spends more time-consuming media than at work.

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Which of the following newspaper audience platforms has the highest percentage of readers?

Which of the following is not a type of digital gamers?

Which of the following is not a leading factor in changing the television industry?

Content convergence describes convergence in the design,production,and ________ of content.

All of the following are aspects of content convergence except:

Why have newspaper revenues declined over the past 15 years?

Which of the following is the largest producer of revenues in the entertainment industry?

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Discuss the structure of the media content industry.

In 2016,which of the following comprised the largest segment of the online gaming audience?

Which of the following statements is not true about OTT?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Online Content and Media

The entertainment industry is generally considered to be composed of five players: television,Hollywood films,music,radio,and games.

Which of the following occurs first in the process of content convergence related to books?

The New York Times introduced which of the following revenue models in 2011?

Which of the following is the fastest growing segment of media revenues?

The average American adult spends more time-consuming media than at work.

The publishing and entertainment industries make up the largest share of the commercial content marketplace,both online and offline.

Online newspapers and magazines are the largest and fastest growing forms of online entertainment.

The merger of media enterprises into powerful,synergistic combinations that can cross-market content on many different platforms is referred to as:

Hollywood's practice of staggering the distribution of movies in different channels,such as box office and DVDs,is referred to as:

Which of the following newspaper audience platforms has the highest percentage of readers?

Which of the following is not a type of digital gamers?

Which of the following is not a leading factor in changing the television industry?

Content convergence describes convergence in the design,production,and ________ of content.

All of the following are aspects of content convergence except:

Why have newspaper revenues declined over the past 15 years?

Which of the following is the largest producer of revenues in the entertainment industry?

In 2016,individuals spend more time on desktop computers and mobile devices than watching television.

Discuss the structure of the media content industry.

In 2016,which of the following comprised the largest segment of the online gaming audience?

Which of the following statements is not true about OTT?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters