Question 1

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False  True

Question 2

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Accepted Answer

A) True 
 B)False  True

Question 3

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com 
A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com C

Question 4

Zinio is an example of which of the following?

Accepted Answer

A) interactive book developer 
B) magazine aggregator 
C) e-reader platform 
D) vanity press 
A) interactive book developer 
B) magazine aggregator 
C) e-reader platform 
D) vanity press

Question 5

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

Accepted Answer

A) Barnes & Noble 
B) Penguin Random House 
C) Hachette 
D) Harper Collins 
A) Barnes & Noble 
B) Penguin Random House 
C) Hachette 
D) Harper Collins

Question 6

All of the following are examples of technology convergence except:

Accepted Answer

A) the iPad. 
B) Amazon Books Publishing. 
C) Apple TV. 
D) smartphones. 
A) the iPad. 
B) Amazon Books Publishing. 
C) Apple TV. 
D) smartphones.

Question 7

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies 
A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies

Question 8

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A) In the wholesale model,the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose. 
A) In the wholesale model,the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose.

Question 9

Which of the following happened when newspapers used a print-centric business model?

Accepted Answer

A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly. 
A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly.

Question 10

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 11

Which of the following statements about online magazine publishing is not true?

Accepted Answer

A) The total magazine audience size decreased in 2015,due entirely to the growth of digital magazines. 
B) More than 35% of tablet computer owners read magazine content once a week. 
C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month. 
A) The total magazine audience size decreased in 2015,due entirely to the growth of digital magazines. 
B) More than 35% of tablet computer owners read magazine content once a week. 
C) The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D) A recent survey found that over 40% of those surveyed had read an average of 2.5 digital magazine issues in the past month.

Question 12

__________________ account(s)for the second largest amount of paid online content revenues in the United States in 2016.

Accepted Answer

A) Online video games 
B) Internet radio 
C) Online music 
D) Online TV and movies 
A) Online video games 
B) Internet radio 
C) Online music 
D) Online TV and movies

Question 13

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

Accepted Answer

A) 15 
B) 25 
C) 35 
D) 45 
A) 15 
B) 25 
C) 35 
D) 45

Question 14

In 2015,which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A) Radio 
B) Music 
C) Video games 
D) Television 
A) Radio 
B) Music 
C) Video games 
D) Television

Question 15

What are the three different online business models that newspapers have employed from 1995-2016?

Accepted Answer

Newspapers have developed three distinct

Question 16

What is digital rights management (DRM)and why is it used?

Accepted Answer

Digital rights management (DRM)refers to

Question 17

Together Amazon and Apple account for ___ of the e-book market.

Accepted Answer

A) 50% 
B) 75% 
C) 85% 
D) 90% 
A) 50% 
B) 75% 
C) 85% 
D) 90%

Question 18

Millennials are the first generation to be born into the digital revolution of the 20th century.

Accepted Answer

A) True 
 B)False

Question 19

Around what percentage of Amazon's top 100 selling books are now self-published?

Accepted Answer

A) 10% 
B) 25% 
C) 40% 
D) 50% 
A) 10% 
B) 25% 
C) 40% 
D) 50%

Question 20

Which of the following streaming TV devices does not involve use of a remote controller?

Accepted Answer

A) Google Chromecast 
B) Apple TV 
C) Amazon Fire TV 
D) Roku 
A) Google Chromecast 
B) Apple TV 
C) Amazon Fire TV 
D) Roku

The a la carte revenue model allows users to pay only for what they use.

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Which streaming gaming channel was purchased by Amazon in 2015?

Zinio is an example of which of the following?

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

All of the following are examples of technology convergence except:

DRM refers to a combination of ________ for protecting digital content.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following happened when newspapers used a print-centric business model?

Explain the concept of media convergence.

Which of the following statements about online magazine publishing is not true?

__________________ account(s)for the second largest amount of paid online content revenues in the United States in 2016.

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

In 2015,which of the following forms of entertainment produced the least amount of revenue?

What are the three different online business models that newspapers have employed from 1995-2016?

What is digital rights management (DRM)and why is it used?

Together Amazon and Apple account for ___ of the e-book market.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Around what percentage of Amazon's top 100 selling books are now self-published?

Which of the following streaming TV devices does not involve use of a remote controller?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

The a la carte revenue model allows users to pay only for what they use.

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Which streaming gaming channel was purchased by Amazon in 2015?

Zinio is an example of which of the following?

In 2014,Amazon engaged in a trade dispute with ______________ over the pricing of e-books.

All of the following are examples of technology convergence except:

DRM refers to a combination of ________ for protecting digital content.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following happened when newspapers used a print-centric business model?

Explain the concept of media convergence.

Which of the following statements about online magazine publishing is not true?

__________________ account(s)for the second largest amount of paid online content revenues in the United States in 2016.

In 2016,e-book sales are expected to constitute about ________% of all consumer book sales.

In 2015,which of the following forms of entertainment produced the least amount of revenue?

What are the three different online business models that newspapers have employed from 1995-2016?

What is digital rights management (DRM)and why is it used?

Together Amazon and Apple account for ___ of the e-book market.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Around what percentage of Amazon's top 100 selling books are now self-published?

Which of the following streaming TV devices does not involve use of a remote controller?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters