Question 1

_______________ is the largest online movie download distributor.

Accepted Answer

A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play 
A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play

Question 2

Which of the following statements about the television industry is not true?

Accepted Answer

A) Netflix is the leading distributor of streaming TV. 
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D) Over-the-top entertainment services are a threat to cable television distributors. 
A) Netflix is the leading distributor of streaming TV. 
B) The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C) Americans spend more time watching television on a computer or mobile device than they do on a traditional television set. 
D) Over-the-top entertainment services are a threat to cable television distributors.

Question 3

Which of the following statements about the movie industry is not true?

Accepted Answer

A) Over 300 million Americans were expected to watch movies online in 2015. 
B) Online movie distribution is not dominated by a single distributor. 
C) Of the digital formats,the most revenue is generated by subscription streaming. 
D) DVD sales make up the largest share of movie revenues. 
A) Over 300 million Americans were expected to watch movies online in 2015. 
B) Online movie distribution is not dominated by a single distributor. 
C) Of the digital formats,the most revenue is generated by subscription streaming. 
D) DVD sales make up the largest share of movie revenues.

Question 4

_____________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

A) Technological 
B) Content 
C) Media 
D) Industry 
A) Technological 
B) Content 
C) Media 
D) Industry

Question 5

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A) The online newspaper is one of the most successful of all online media in terms of audience size 
B) Most newspaper readers read the news using a combination of the Web,print and mobile. 
C) Over 65% of Internet users read newspaper content online. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A) The online newspaper is one of the most successful of all online media in terms of audience size 
B) Most newspaper readers read the news using a combination of the Web,print and mobile. 
C) Over 65% of Internet users read newspaper content online. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 6

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

Accepted Answer

A) 1%. 
B) 5%. 
C) 10%. 
D) 15%. 
A) 1%. 
B) 5%. 
C) 10%. 
D) 15%.

Question 7

Which of the following is not a current trend in online content?

Accepted Answer

A) Sales of music in digital form produce more revenue than sales of physical units. 
B) Readership of newspapers in print form continues to exceed online readership. 
C) E-book sales growth slows. 
D) Explosive growth of the mobile platform accelerates the transition to digital content. 
A) Sales of music in digital form produce more revenue than sales of physical units. 
B) Readership of newspapers in print form continues to exceed online readership. 
C) E-book sales growth slows. 
D) Explosive growth of the mobile platform accelerates the transition to digital content.

Question 8

Which of the following was the most troubled (e.g. ,revenues)segment of the publishing industry in 2016?

Accepted Answer

A) books 
B) magazines 
C) newspapers 
D) periodicals 
A) books 
B) magazines 
C) newspapers 
D) periodicals

Question 9

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

Accepted Answer

A) The Print-centric model 
B) The Integrated Print/Web 
C) The Digital First model 
D) The Convergence model 
A) The Print-centric model 
B) The Integrated Print/Web 
C) The Digital First model 
D) The Convergence model

Question 10

Cannibalization is a major challenge facing book publishers.

Accepted Answer

A) True 
 B)False

Question 11

Internet media revenue is about ________ of total entertainment and media revenue.

Accepted Answer

A) 9% 
B) 18% 
C) 36% 
D) 40% 
A) 9% 
B) 18% 
C) 36% 
D) 40%

Question 12

What are e-sports,how do they make money,and why are advertisers attracted to it?

Accepted Answer

E-sports involve professional online gam

Question 13

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Accepted Answer

A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble 
A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble

Question 14

Which of the following forms of media generate the most revenue?

Accepted Answer

A) television 
B) Internet 
C) newspapers 
D) box office 
A) television 
B) Internet 
C) newspapers 
D) box office

Question 15

Magazine print advertising revenues are expected to ________through 2020.

Accepted Answer

A) remain relatively flat 
B) more than double 
C) grow 20% 
D) significantly decrease 
A) remain relatively flat 
B) more than double 
C) grow 20% 
D) significantly decrease

Question 16

The leading merchants of digital games are Apple's App Store and:

Accepted Answer

A) Xbox. 
B) Twitch.tv. 
C) Amazon Digital. 
D) the Google Play store. 
A) Xbox. 
B) Twitch.tv. 
C) Amazon Digital. 
D) the Google Play store.

Question 17

House of Cards is an online TV series developed by which of the following?

Accepted Answer

A) Amazon Studios 
B) HBO 
C) Netflix 
D) Hulu 
A) Amazon Studios 
B) HBO 
C) Netflix 
D) Hulu

Question 18

Which of the following is not an example of a native digital news site?

Accepted Answer

A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today 
A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today

Question 19

Which of the following native digital news sites is owned by AOL?

Accepted Answer

A) Vox 
B) Vice 
C) Reddit 
D) Huffington Post 
A) Vox 
B) Vice 
C) Reddit 
D) Huffington Post

Question 20

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model.Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model?

Accepted Answer

The wholesale model of distribution and

_______________ is the largest online movie download distributor.

Which of the following statements about the television industry is not true?

Which of the following statements about the movie industry is not true?

_____________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Which of the following statements about the online newspaper audience is not true?

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

Which of the following is not a current trend in online content?

Which of the following was the most troubled (e.g. ,revenues)segment of the publishing industry in 2016?

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

Cannibalization is a major challenge facing book publishers.

Internet media revenue is about ________ of total entertainment and media revenue.

What are e-sports,how do they make money,and why are advertisers attracted to it?

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Which of the following forms of media generate the most revenue?

Magazine print advertising revenues are expected to ________through 2020.

The leading merchants of digital games are Apple's App Store and:

House of Cards is an online TV series developed by which of the following?

Which of the following is not an example of a native digital news site?

Which of the following native digital news sites is owned by AOL?

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model.Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

_______________ is the largest online movie download distributor.

Which of the following statements about the television industry is not true?

Which of the following statements about the movie industry is not true?

_____________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Which of the following statements about the online newspaper audience is not true?

Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately:

Which of the following is not a current trend in online content?

Which of the following was the most troubled (e.g. ,revenues)segment of the publishing industry in 2016?

Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?

Cannibalization is a major challenge facing book publishers.

Internet media revenue is about ________ of total entertainment and media revenue.

What are e-sports,how do they make money,and why are advertisers attracted to it?

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Which of the following forms of media generate the most revenue?

Magazine print advertising revenues are expected to ________through 2020.

The leading merchants of digital games are Apple's App Store and:

House of Cards is an online TV series developed by which of the following?

Which of the following is not an example of a native digital news site?

Which of the following native digital news sites is owned by AOL?

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model.Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social,mobile,and Local Marketing

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters