Question 1

Which of the following statements is not true?

Accepted Answer

A) Over 90% of Facebook's monthly active users access Facebook via a mobile device at least some of the time. 
B) The only way to access Facebook from a mobile device is to use a mobile app. 
C) Mobile ads are displayed in users' News Feeds. 
D) Facebook's mobile ad revenues are its fastest growing revenue stream. 
A) Over 90% of Facebook's monthly active users access Facebook via a mobile device at least some of the time. 
B) The only way to access Facebook from a mobile device is to use a mobile app. 
C) Mobile ads are displayed in users' News Feeds. 
D) Facebook's mobile ad revenues are its fastest growing revenue stream. B

Question 2

Which of the following technologies has Apple adopted in its hardware for Apple Pay?

Accepted Answer

A) GPS 
B) NFC 
C) BLE 
D) QR codes 
A) GPS 
B) NFC 
C) BLE 
D) QR codes B

Question 3

In 2016,spending on social marketing will almost triple the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False  False

Question 4

Eddystone is an open-source standard for beacon technology.

Accepted Answer

A) True 
 B)False

Question 5

The ratio of impressions to fans is a measure of:

Accepted Answer

A) engagement. 
B) amplification. 
C) community. 
D) fan acquisition. 
A) engagement. 
B) amplification. 
C) community. 
D) fan acquisition.

Question 6

How many hours a month does the average Facebook user spend on Facebook?

Accepted Answer

A) 8 
B) 18 
C) 28 
D) 38 
A) 8 
B) 18 
C) 28 
D) 38

Question 7

How do people use their mobile devices today?

Accepted Answer

Most people believe that people use thei

Question 8

Which of the following accounts for the most time people spend using a mobile device?

Accepted Answer

A) watching video 
B) social networks 
C) listening to music 
D) reading news and magazines 
A) watching video 
B) social networks 
C) listening to music 
D) reading news and magazines

Question 9

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 10

According to a recent National Federation of Retailers survey,what percentage of tablet users plan to purchase anything with their tablets?

Accepted Answer

A) Around 75% 
B) Around 50% 
C) Around 33% 
D) Around 35% 
A) Around 75% 
B) Around 50% 
C) Around 33% 
D) Around 35%

Question 11

All of the following are examples of dark social except:

Accepted Answer

A) e-mail. 
B) tweets. 
C) SMS texts. 
D) Snapchat. 
A) e-mail. 
B) tweets. 
C) SMS texts. 
D) Snapchat.

Question 12

Which of the following is primarily known for blogs?

Accepted Answer

A) Facebook 
B) Tumblr 
C) Google 
D) Instagram 
A) Facebook 
B) Tumblr 
C) Google 
D) Instagram

Question 13

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

Accepted Answer

A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts 
A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts

Question 14

Smartphones are the fastest growing and largest source of m-commerce revenues.

Accepted Answer

A) True 
 B)False

Question 15

Facebook News Feeds include all of the following except:

Accepted Answer

A) status updates. 
B) app activity. 
C) Likes. 
D) tweets. 
A) status updates. 
B) app activity. 
C) Likes. 
D) tweets.

Question 16

Over 80% of Facebook's ad revenue is generated by its mobile audience.

Accepted Answer

A) True 
 B)False

Question 17

Facebook's share price fell dramatically after its IPO because investors feared that:

Accepted Answer

A) Facebook's new marketing solutions would be difficult to monetize. 
B) new social networks such as Instagram were cannibalizing Facebook's audience. 
C) privacy concerns were driving users away. 
D) Facebook would be unable to increase advertising revenues fast enough to justify its price. 
A) Facebook's new marketing solutions would be difficult to monetize. 
B) new social networks such as Instagram were cannibalizing Facebook's audience. 
C) privacy concerns were driving users away. 
D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

Question 18

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Accepted Answer

A) Disney's Playdom 
B) W3 Innovation 
C) Snapchat 
D) Yelp 
A) Disney's Playdom 
B) W3 Innovation 
C) Snapchat 
D) Yelp

Question 19

Which of the following is the leading location-based mobile ad format?

Accepted Answer

A) search ads 
B) display ads 
C) native/social ads 
D) video ads 
A) search ads 
B) display ads 
C) native/social ads 
D) video ads

Question 20

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A) Facebook 
B) YouTube 
C) Pinterest 
D) Instagram 
A) Facebook 
B) YouTube 
C) Pinterest 
D) Instagram

Which of the following statements is not true?

Which of the following technologies has Apple adopted in its hardware for Apple Pay?

In 2016,spending on social marketing will almost triple the amount spent on mobile marketing.

Eddystone is an open-source standard for beacon technology.

The ratio of impressions to fans is a measure of:

How many hours a month does the average Facebook user spend on Facebook?

How do people use their mobile devices today?

Which of the following accounts for the most time people spend using a mobile device?

What are the basic steps in creating a Pinterest marketing campaign?

According to a recent National Federation of Retailers survey,what percentage of tablet users plan to purchase anything with their tablets?

All of the following are examples of dark social except:

Which of the following is primarily known for blogs?

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

Smartphones are the fastest growing and largest source of m-commerce revenues.

Facebook News Feeds include all of the following except:

Over 80% of Facebook's ad revenue is generated by its mobile audience.

Facebook's share price fell dramatically after its IPO because investors feared that:

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Which of the following is the leading location-based mobile ad format?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social,mobile,and Local Marketing

Which of the following statements is not true?

Which of the following technologies has Apple adopted in its hardware for Apple Pay?

In 2016,spending on social marketing will almost triple the amount spent on mobile marketing.

Eddystone is an open-source standard for beacon technology.

The ratio of impressions to fans is a measure of:

How many hours a month does the average Facebook user spend on Facebook?

How do people use their mobile devices today?

Which of the following accounts for the most time people spend using a mobile device?

What are the basic steps in creating a Pinterest marketing campaign?

According to a recent National Federation of Retailers survey,what percentage of tablet users plan to purchase anything with their tablets?

All of the following are examples of dark social except:

Which of the following is primarily known for blogs?

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show,commercial,or brand?

Smartphones are the fastest growing and largest source of m-commerce revenues.

Facebook News Feeds include all of the following except:

Over 80% of Facebook's ad revenue is generated by its mobile audience.

Facebook's share price fell dramatically after its IPO because investors feared that:

Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?

Which of the following is the leading location-based mobile ad format?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, web, and Mobile Platform

Building an E-Commerce Presence: Websites, mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical,social,and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters