Exam 7: Strategic Management: Planning for Long-Term Success
Exam 1: Managers and Entrepreneurs151 Questions
Exam 2: The Evolution of Management Thought163 Questions
Exam 3: The Changing Environment of Management: Diversity, Global Economy, and Technology158 Questions
Exam 4: International Management and Cross-Cultural Competence160 Questions
Exam 5: Managements Social and Ethical Responsibilities164 Questions
Exam 6: The Basics of Planning and Project Management168 Questions
Exam 7: Strategic Management: Planning for Long-Term Success168 Questions
Exam 8: Decision Making and Creative Problem Solving163 Questions
Exam 9: Organizations: Effectiveness, Design, and Cultures129 Questions
Exam 10: Human Resource Management157 Questions
Exam 11: Communicating in the Internet Age165 Questions
Exam 12: Motivating Job Performance176 Questions
Exam 13: Group Dynamics and Teamwork169 Questions
Exam 14: Influence, Power, and Leadership157 Questions
Exam 15: Change, Conflict, and Negotiation160 Questions
Exam 16: Organizational Control and Quality Improvement162 Questions
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You are a management consultant, and a soft drink company executive has asked which of Porter's generic competitive strategies would be appropriate for establishing a new colorless cola drink nationwide. Which strategy would you recommend? Why?
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(Essay)
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Correct Answer:
A differentiation strategy would be appropriate, via a national advertising campaign, to establish the unique qualities of the new brand in the mind of the public. Since a nationwide market is very broad, a focused differentiation strategy would be too limited.
When a company follows Porter's cost focus strategy, it competes worldwide on the basis of low costs and low prices.
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(True/False)
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Correct Answer:
False
The term business ecosystems refers to the concept that the whole is greater than the sum of its parts.
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(True/False)
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Correct Answer:
False
To protect their own self-interests, middle managers often resist or derail strategies.
(True/False)
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Home Designs, Inc.
Home Designs, Inc. leveraged its brand name recently by adding windows and roof-related work and installation. On the same acreage where Home Designs has a door manufacturing facility, the company built another production facility for making windows. Sherice, the owner, is considering the strategic management approach necessary to determine how to take advantage of the company's strengths and exploit its opportunities.
-Refer to Home Designs, Inc. When Home Designs adds windows and roof-related work and installation to the door business, it can best be described as which type of synergy?
(Multiple Choice)
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Formulation of a grand strategy, formulation of strategic plans, implementation of strategic plans, and strategic control are the four major steps in the strategic management process.
(True/False)
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According to Porter , which of these is the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sales service?
(Multiple Choice)
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Which strategy-making mode encourages employees to be entrepreneurial?
(Multiple Choice)
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New strategies should only be communicated to top and middle managers since they are responsible for implementing them.
(True/False)
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There is a trend away from the generative mode of strategy making.
(True/False)
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Research on Porter's model indicates a positive relationship between long-term earnings growth and a good strategy/environment fit.
(True/False)
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Kevin, a web developer, tends to emphasize short-term profits. Which strategy does he use?
(Multiple Choice)
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A commission-based Internet business model adds value through selection, distribution efficiencies, and by leveraging brand image and reputation.
(True/False)
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Web sites need to satisfy all of these criteria except ____ when doing business at Internet speed.
(Multiple Choice)
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The three types of forecasts include event outcome forecasts, time series forecasts, and
(Multiple Choice)
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Which of the following most accurately represents scenario analysis?
(Multiple Choice)
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Both an organization's weaknesses and strengths are examined in a situational analysis.
(True/False)
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