Question 1

The number of people exposed to pins is a measure of which of the following?

Accepted Answer

A) engagement 
B) community 
C) brand strength 
D) fan acquisition 
A) engagement 
B) community 
C) brand strength 
D) fan acquisition

Question 2

Which of the following earns the most location-based marketing revenue?

Accepted Answer

A) Twitter 
B) Apple 
C) Facebook 
D) Google 
A) Twitter 
B) Apple 
C) Facebook 
D) Google

Question 3

Which of the following is another term for amplification?

Accepted Answer

A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio 
A) impressions 
B) reach 
C) conversation rate 
D) conversion ratio

Question 4

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Accepted Answer

A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts 
A) Enhanced Profile Pages 
B) Amplify 
C) Lead Generation Cards 
D) Promoted Accounts

Question 5

Google provides the leading location-based marketing platform.

Accepted Answer

A) True 
 B)False

The number of people exposed to pins is a measure of which of the following?

Which of the following earns the most location-based marketing revenue?

Which of the following is another term for amplification?

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Google provides the leading location-based marketing platform.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

The number of people exposed to pins is a measure of which of the following?

Which of the following earns the most location-based marketing revenue?

Which of the following is another term for amplification?

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Google provides the leading location-based marketing platform.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters