Question 1

Around how many apps do users regularly use a month?

Accepted Answer

A) 10 
B) 26 
C) 30 
D) 50 
A) 10 
B) 26 
C) 30 
D) 50

Question 2

In 2015, mobile marketing was about ________% of all online marketing.

Accepted Answer

A) 15% 
B) 25% 
C) 40% 
D) 50% 
A) 15% 
B) 25% 
C) 40% 
D) 50%

Question 3

All of the following marketing tools on Facebook require payment except:

Accepted Answer

A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads. 
A) Brand Pages. 
B) Right-Hand Sidebar Ads. 
C) News Feed Page Post Ads. 
D) Mobile Ads.

Question 4

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p

Question 5

The second most popular social network in terms of average minutes per visitor is:

Accepted Answer

A) Instagram. 
B) Pinterest. 
C) LinkedIn. 
D) Tumblr. 
A) Instagram. 
B) Pinterest. 
C) LinkedIn. 
D) Tumblr.

Question 6

Which of the following is known primarily for blogs?

Accepted Answer

A) Facebook 
B) Tumblr 
C) Google 
D) Instagram 
A) Facebook 
B) Tumblr 
C) Google 
D) Instagram

Question 7

Encouraging users to click a Like button is an example of which step in the social marketing process?

Accepted Answer

A) fan acquisition 
B) brand strength 
C) community 
D) amplification 
A) fan acquisition 
B) brand strength 
C) community 
D) amplification

Question 8

What technologies and techniques are employed in location-based mobile marketing?

Accepted Answer

There are two general types of location-

Question 9

Which of the following is not true about mobile marketing?

Accepted Answer

A) Mobile marketing is the fastest growing form of online marketing. 
B) Mobile marketing is growing at around 30% a year. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go. 
A) Mobile marketing is the fastest growing form of online marketing. 
B) Mobile marketing is growing at around 30% a year. 
C) A substantial part of mobile marketing should be counted as social marketing. 
D) People use most of their mobile minutes while they are on the go.

Question 10

Which of the following statements is not true?

Accepted Answer

A) About 75% of Facebook's ad revenue in 2015 is expected to come from its mobile ad platform. 
B) The only way to access Facebook from a mobile device is to use a mobile app. 
C) Mobile ads are displayed in users' News Feeds. 
D) Facebook's mobile ad revenues are its fastest growing revenue stream. 
A) About 75% of Facebook's ad revenue in 2015 is expected to come from its mobile ad platform. 
B) The only way to access Facebook from a mobile device is to use a mobile app. 
C) Mobile ads are displayed in users' News Feeds. 
D) Facebook's mobile ad revenues are its fastest growing revenue stream.

Question 11

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends 
A) TweetDeck 
B) Curalate 
C) Amplify 
D) Webtrends

Question 12

Which of the following statements is not true?

Accepted Answer

A) Google is the leading display ad site on mobile devices. 
B) Google is the largest distributor of video ads on the mobile platform. 
C) Mobile advertising is dominated by Google. 
D) Google generates almost two-thirds of all mobile search ad spending. 
A) Google is the leading display ad site on mobile devices. 
B) Google is the largest distributor of video ads on the mobile platform. 
C) Mobile advertising is dominated by Google. 
D) Google generates almost two-thirds of all mobile search ad spending.

Question 13

Which of the following statements about BLE is not true?

Accepted Answer

A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way, push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation. 
A) Only Apple iPhones can use BLE. 
B) BLE uses less power than traditional Bluetooth or GPS. 
C) BLE has a two-way, push-pull communication capability. 
D) BLE is more accurate than targeting through Wi-Fi triangulation.

Question 14

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE 
A) E9-1-1 
B) Street View cars 
C) iBeacons 
D) BLE

Question 15

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

Accepted Answer

A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram 
A) Facebook 
B) Twitter 
C) Pinterest 
D) Instagram

Question 16

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

Accepted Answer

A) True 
 B)False

Question 17

What has changed in online marketing since 2007?

Accepted Answer

Since 2007, Facebook and other social ne

Question 18

All of the following are examples of dark social except:

Accepted Answer

A) e-mail. 
B) tweets. 
C) SMS texts. 
D) Snapchat. 
A) e-mail. 
B) tweets. 
C) SMS texts. 
D) Snapchat.

Question 19

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are Pinterest marketing tools except:

Accepted Answer

A) Brand pages. 
B) Product Pins. 
C) Promoted Pins. 
D) Promoted Accounts. 
A) Brand pages. 
B) Product Pins. 
C) Promoted Pins. 
D) Promoted Accounts.

Around how many apps do users regularly use a month?

In 2015, mobile marketing was about ________% of all online marketing.

All of the following marketing tools on Facebook require payment except:

Name and describe the five steps in the social marketing process.

The second most popular social network in terms of average minutes per visitor is:

Which of the following is known primarily for blogs?

Encouraging users to click a Like button is an example of which step in the social marketing process?

What technologies and techniques are employed in location-based mobile marketing?

Which of the following is not true about mobile marketing?

Which of the following statements is not true?

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following statements is not true?

Which of the following statements about BLE is not true?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

What has changed in online marketing since 2007?

All of the following are examples of dark social except:

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

All of the following are Pinterest marketing tools except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Around how many apps do users regularly use a month?

In 2015, mobile marketing was about ________% of all online marketing.

All of the following marketing tools on Facebook require payment except:

Name and describe the five steps in the social marketing process.

The second most popular social network in terms of average minutes per visitor is:

Which of the following is known primarily for blogs?

Encouraging users to click a Like button is an example of which step in the social marketing process?

What technologies and techniques are employed in location-based mobile marketing?

Which of the following is not true about mobile marketing?

Which of the following statements is not true?

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Which of the following statements is not true?

Which of the following statements about BLE is not true?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages?

In 2014, spending on mobile marketing was almost three times the amount spent on local online marketing.

What has changed in online marketing since 2007?

All of the following are examples of dark social except:

By 2015, spending on social marketing will be more than double the amount spent on mobile marketing.

All of the following are Pinterest marketing tools except:

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters