Exam 7: Social, Mobile, and Local Marketing

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Which social marketing proved the most effective for ExchangeHunterJumper.com?

(Multiple Choice)
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Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

(True/False)
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According to a recent National Federation of Retailers survey, consumers are more likely to use tablets rather than smartphones for all of the following except:

(Multiple Choice)
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Which of the following statements about Pinterest is not true?

(Multiple Choice)
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Macy's deployed which of the following technologies in many of its retail stores in 2014?

(Multiple Choice)
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All of the following are in the process of either testing or offering Buy button to advertisers except:

(Multiple Choice)
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Visitors spend significantly more time on Facebook than any other social network site.

(True/False)
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Your Facebook News Feed includes all of the following except:

(Multiple Choice)
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Smartphones are the fastest growing and largest source of mobile commerce revenues.

(True/False)
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What are some of the downsides of social marketing?

(Essay)
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Over 65% of Facebook's ad revenue is generated by its mobile audience.

(True/False)
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Which of the following accounts for the most time people spend using a mobile device?

(Multiple Choice)
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Ads that appear in a Facebook user's News Feed are called:

(Multiple Choice)
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Which of the following accounts for the most mobile ad spending?

(Multiple Choice)
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Name and describe five of the marketing tools available with Facebook.

(Essay)
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Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?

(Multiple Choice)
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Pinterest's visitors are predominantly women.

(True/False)
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Which of the following statements about Facebook Exchange is not true?

(Multiple Choice)
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Which of the following is the leading mobile retailer in the United States?

(Multiple Choice)
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Which of the following technologies has Apple adopted in its hardware for Apple Pay?

(Multiple Choice)
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