Question 1

Over the past five years, book publishing revenues have:

Accepted Answer

A) decreased slightly. 
B) increased steadily. 
C) remained stable. 
D) decreased sharply. 
A) decreased slightly. 
B) increased steadily. 
C) remained stable. 
D) decreased sharply. C

Question 2

Which of the following was the most troubled segment of the publishing industry in 2015?

Accepted Answer

A) books 
B) magazines 
C) newspapers 
D) periodicals 
A) books 
B) magazines 
C) newspapers 
D) periodicals C

Question 3

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Accepted Answer

A) sales 
B) distribution 
C) a la carte 
D) freemium 
A) sales 
B) distribution 
C) a la carte 
D) freemium D

Question 4

Which of the following is not a leading factor in changing the television industry?

Accepted Answer

A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products 
A) increasing broadband penetration 
B) development of the mobile platform 
C) increased popularity of binge watching compared to watching linear TV 
D) inability to attract customers to traditional products

Question 5

Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.

Accepted Answer

A) 8% 
B) 16% 
C) 32% 
D) 40% 
A) 8% 
B) 16% 
C) 32% 
D) 40%

Question 6

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Accepted Answer

Pure digital news sites have many advant

Question 7

What percentage of people read newspapers only on a mobile device?

Accepted Answer

A) 5% 
B) 6% 
C) 7% 
D) 11% 
A) 5% 
B) 6% 
C) 7% 
D) 11%

Question 8

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

Accepted Answer

A) True 
 B)False

Question 9

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?

Accepted Answer

A) Barnes & Noble 
B) Penguin Random House 
C) Hachette 
D) Harper Collins 
A) Barnes & Noble 
B) Penguin Random House 
C) Hachette 
D) Harper Collins

Question 10

What are the three different online business models that newspapers have employed from 1995-2014?

Accepted Answer

Newspapers have developed three distinct

Question 11

Which of the following is the largest producer of revenues in the entertainment industry?

Accepted Answer

A) radio 
B) television 
C) films 
D) video games 
A) radio 
B) television 
C) films 
D) video games

Question 12

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

A) sales 
B) distribution 
C) marketing 
D) consumption 
A) sales 
B) distribution 
C) marketing 
D) consumption

Question 13

Smartphones are an example of technological convergence.

Accepted Answer

A) True 
 B)False

Question 14

Millennials are the first generation to be born into the digital revolution of the 20th century.

Accepted Answer

A) True 
 B)False

Question 15

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 16

Which of the following statements about mobile gaming is not true?

Accepted Answer

A) Mobile games will generate an estimated $2 billion in 2015. 
B) Mobile games have proven difficult to monetize. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop. 
A) Mobile games will generate an estimated $2 billion in 2015. 
B) Mobile games have proven difficult to monetize. 
C) Mobile games appeal to a younger demographic than console games. 
D) Mobile games are expensive to develop.

Question 17

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

Accepted Answer

A) True 
 B)False

Question 18

What are e-sports, how do they make money, and why are advertisers attracted to it?

Accepted Answer

E-sports involve professional online gam

Question 19

Discuss the structure of the media content industry.

Accepted Answer

The media content industry prior to 1990

Question 20

The overall size of the online video audience is about the same size as the traditional television audience.

Accepted Answer

A) True 
 B)False

Over the past five years, book publishing revenues have:

Which of the following was the most troubled segment of the publishing industry in 2015?

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Which of the following is not a leading factor in changing the television industry?

Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

What percentage of people read newspapers only on a mobile device?

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?

What are the three different online business models that newspapers have employed from 1995-2014?

Which of the following is the largest producer of revenues in the entertainment industry?

Content convergence describes convergence in the design, production, and ________ of content.

Smartphones are an example of technological convergence.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Describe the three basic revenue models for digital content delivery.

Which of the following statements about mobile gaming is not true?

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

What are e-sports, how do they make money, and why are advertisers attracted to it?

Discuss the structure of the media content industry.

The overall size of the online video audience is about the same size as the traditional television audience.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Over the past five years, book publishing revenues have:

Which of the following was the most troubled segment of the publishing industry in 2015?

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n)________ model.

Which of the following is not a leading factor in changing the television industry?

Online digital entertainment and media revenue is about ________ of total entertainment and media revenue.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

What percentage of people read newspapers only on a mobile device?

The proliferation of mobile device has led to an increase in the total amount of time spent with media.

In 2014, Amazon engaged in a trade dispute with which of the following over the pricing of e-books?

What are the three different online business models that newspapers have employed from 1995-2014?

Which of the following is the largest producer of revenues in the entertainment industry?

Content convergence describes convergence in the design, production, and ________ of content.

Smartphones are an example of technological convergence.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Describe the three basic revenue models for digital content delivery.

Which of the following statements about mobile gaming is not true?

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline.

What are e-sports, how do they make money, and why are advertisers attracted to it?

Discuss the structure of the media content industry.

The overall size of the online video audience is about the same size as the traditional television audience.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters