Question 1

In 2015, Amazon's e-book and media store contained around how many book titles?

Accepted Answer

A) more than 50,000 
B) more than 100,000 
C) more than 1 million 
D) more than 5 million 
A) more than 50,000 
B) more than 100,000 
C) more than 1 million 
D) more than 5 million

Question 2

Cannibalization is a major challenge facing book publishers.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following was the top online video site in 2015 in terms of number of viewers?

Accepted Answer

A) Google Sites 
B) Facebook 
C) AOL 
D) Yahoo Sites 
A) Google Sites 
B) Facebook 
C) AOL 
D) Yahoo Sites

Question 4

Which of the following statements about e-sports is not true?

Accepted Answer

A) Colleges are beginning to offer scholarships for players on their new video game teams. 
B) E-sports is growing at approximately 25% a year. 
C) E-sports will approach Hollywood in terms of global revenues by 2020. 
D) E-sports currently generates approximately $600 million globally. 
A) Colleges are beginning to offer scholarships for players on their new video game teams. 
B) E-sports is growing at approximately 25% a year. 
C) E-sports will approach Hollywood in terms of global revenues by 2020. 
D) E-sports currently generates approximately $600 million globally.

Question 5

All of the following are aspects of content convergence except:

Accepted Answer

A) language. 
B) design. 
C) production. 
D) distribution. 
A) language. 
B) design. 
C) production. 
D) distribution.

Question 6

The average American adult spends double the time consuming media than the time spent at work.

Accepted Answer

A) True 
 B)False

Question 7

Vox is an example of the Digital First business model.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following happened during the period of time during which newspapers used a print-centric business model?

Accepted Answer

A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly. 
A) Google launched its search engine. 
B) Apple introduced the iPhone. 
C) Facebook opened to the public. 
D) The adoption of smartphones and tablets has grown rapidly.

Question 9

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Accepted Answer

A) via a search engine 
B) via a social media site such as Facebook 
C) directly to a newspaper's home page 
D) via an online video 
A) via a search engine 
B) via a social media site such as Facebook 
C) directly to a newspaper's home page 
D) via an online video

Question 10

Which of the following statements is not true about OTT?

Accepted Answer

A) To use OTT services, consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching. 
A) To use OTT services, consumers must purchase a bundle of channels. 
B) OTT entertainment services are a threat to cable television. 
C) OTT refers to the fact that the entertainment service rides "on top" of other network services such as cable TV and telephone service. 
D) OTT entertainment services enable binge watching.

Question 11

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 12

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking 
A) Hugh Howey 
B) Stephen King 
C) Dan Brown 
D) Amanda Hocking

Question 13

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Accepted Answer

A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble 
A) Amazon 
B) Google 
C) Apple 
D) Barnes & Noble

Question 14

Which of the following statements about the newspaper industry is not true?

Accepted Answer

A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have declined by 10% since 2000. 
A) The growth of the mobile platform and social networks has potential to lessen the disruption of the newspaper industry. 
B) Online readership of newspapers is increasing. 
C) The emergence of search engines such as Google has had a major impact on the newspaper industry. 
D) Newspaper circulation revenues have declined by 10% since 2000.

Question 15

Approximately ________ of the Internet population in the United States reads magazines online.

Accepted Answer

A) one-quarter 
B) one-third 
C) one-half 
D) three-quarters 
A) one-quarter 
B) one-third 
C) one-half 
D) three-quarters

Question 16

In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following forms of media generate the most revenue?

Accepted Answer

A) television 
B) Internet 
C) newspapers 
D) box office 
A) television 
B) Internet 
C) newspapers 
D) box office

Question 18

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?

Accepted Answer

A) online video games 
B) Internet radio 
C) online music 
D) online TV and movies 
A) online video games 
B) Internet radio 
C) online music 
D) online TV and movies

Question 19

The New York Times introduced which of the following revenue models in 2011?

Accepted Answer

A) paywall 
B) metered subscription 
C) advertising 
D) walled garden 
A) paywall 
B) metered subscription 
C) advertising 
D) walled garden

Question 20

A metered subscription model is most similar to which of the following revenue models?

Accepted Answer

A) transaction fee 
B) freemium 
C) advertising 
D) affiliate 
A) transaction fee 
B) freemium 
C) advertising 
D) affiliate

In 2015, Amazon's e-book and media store contained around how many book titles?

Cannibalization is a major challenge facing book publishers.

Which of the following was the top online video site in 2015 in terms of number of viewers?

Which of the following statements about e-sports is not true?

All of the following are aspects of content convergence except:

The average American adult spends double the time consuming media than the time spent at work.

Vox is an example of the Digital First business model.

Which of the following happened during the period of time during which newspapers used a print-centric business model?

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Which of the following statements is not true about OTT?

Explain the concept of media convergence.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Which of the following statements about the newspaper industry is not true?

Approximately ________ of the Internet population in the United States reads magazines online.

In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.

Which of the following forms of media generate the most revenue?

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?

The New York Times introduced which of the following revenue models in 2011?

A metered subscription model is most similar to which of the following revenue models?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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Exam 10: Online Content and Media

In 2015, Amazon's e-book and media store contained around how many book titles?

Cannibalization is a major challenge facing book publishers.

Which of the following was the top online video site in 2015 in terms of number of viewers?

Which of the following statements about e-sports is not true?

All of the following are aspects of content convergence except:

The average American adult spends double the time consuming media than the time spent at work.

Vox is an example of the Digital First business model.

Which of the following happened during the period of time during which newspapers used a print-centric business model?

Which of the following routes to a newspaper Web site generates the most digital ad revenue for the newspaper?

Which of the following statements is not true about OTT?

Explain the concept of media convergence.

Who was the first major fiction writer to create an e-book-only volume of a new work?

Which of the following was sued by the Justice Department for violating antitrust laws in connection with e-books?

Which of the following statements about the newspaper industry is not true?

Approximately ________ of the Internet population in the United States reads magazines online.

In 2015, the mobile gaming market was the slowest growing form of online gaming in terms of revenue.

Which of the following forms of media generate the most revenue?

Which of the following accounts for the second largest amount of paid online content revenues in the United States in 2015?

The New York Times introduced which of the following revenue models in 2011?

A metered subscription model is most similar to which of the following revenue models?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters