Question 1

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue

Question 2

Which of the following is not an example of a start-up digital news site?

Accepted Answer

A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today 
A) Huffington Post 
B) Buzzfeed 
C) Vice 
D) USA Today

Question 3

Digital magazine ad revenues were expected to ________ in 2015.

Accepted Answer

A) remain stable 
B) more than double 
C) grow over 20% 
D) continue to decrease 
A) remain stable 
B) more than double 
C) grow over 20% 
D) continue to decrease

Question 4

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??

Accepted Answer

The wholesale model of distribution and

Question 5

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Accepted Answer

A) price discrimination. 
B) content convergence. 
C) the release window. 
D) digital rights management. 
A) price discrimination. 
B) content convergence. 
C) the release window. 
D) digital rights management.

Question 6

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com 
A) Dailymotion 
B) YouTube.com 
C) Twitch.tv 
D) Shield.nvidia.com

Question 7

Online readership of newspapers is growing by more than 10% a year.

Accepted Answer

A) True 
 B)False

Question 8

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies 
A) hardware and software methods 
B) technical and legal means 
C) user and publisher agreements 
D) local and remote policies

Question 9

Around what percentage of Amazon's top 100 selling books are now self-published?

Accepted Answer

A) 10% 
B) 25% 
C) 33% 
D) 50% 
A) 10% 
B) 25% 
C) 33% 
D) 50%

Question 10

In the wholesale model of e-book distribution, pricing power is with the publisher.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following occurs first in the process of content convergence related to books?

Accepted Answer

A) media integration 
B) media migration 
C) media transformation 
D) media maturity 
A) media integration 
B) media migration 
C) media transformation 
D) media maturity

Question 12

What is DRM and why is it used?

Accepted Answer

Digital rights management (DRM)refers to

Question 13

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence. 
A) aggregation. 
B) repackaging. 
C) media transformation. 
D) industry convergence.

Question 14

Which of the following is the largest online movie download distributor?

Accepted Answer

A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play 
A) Netflix 
B) Hulu 
C) iTunes 
D) Google Play

Question 15

Which of the following is not one of the five types of digital gamers?

Accepted Answer

A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers 
A) casual gamers 
B) local gamers 
C) social gamers 
D) console gamers

Question 16

In 2015, which of the following forms of online entertainment produced the least amount of revenue?

Accepted Answer

A) Internet radio 
B) online music 
C) games 
D) motion TV and movies 
A) Internet radio 
B) online music 
C) games 
D) motion TV and movies

Question 17

In 2015, e-book sales constituted ________% of all consumer book sales.

Accepted Answer

A) 11 
B) 23 
C) 32 
D) 52 
A) 11 
B) 23 
C) 32 
D) 52

Question 18

Which of the following statements about the wholesale and agency models for selling books is not true?

Accepted Answer

A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose. 
A) In the wholesale model, the retailer decides at what price to sell a book to the consumer. 
B) Amazon surprised traditional publishers by selling e-books for below their wholesale cost. 
C) Amazon supports the agency model. 
D) A result of the agency model was that Amazon's prices on e-books rose.

Question 19

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A) Online newspaper readership is growing at more than 10% a year. 
B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. 
C) Over 65% of Internet users read newspaper content online. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A) Online newspaper readership is growing at more than 10% a year. 
B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. 
C) Over 65% of Internet users read newspaper content online. 
D) Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 20

Well over ________% of television viewers multitask while watching television.

Accepted Answer

A) 20% 
B) 40% 
C) 60% 
D) 80% 
A) 20% 
B) 40% 
C) 60% 
D) 80%

Why have newspaper revenues declined over the past 15 years?

Which of the following is not an example of a start-up digital news site?

Digital magazine ad revenues were expected to ________ in 2015.

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Which streaming gaming channel was purchased by Amazon in 2015?

Online readership of newspapers is growing by more than 10% a year.

DRM refers to a combination of ________ for protecting digital content.

Around what percentage of Amazon's top 100 selling books are now self-published?

In the wholesale model of e-book distribution, pricing power is with the publisher.

Which of the following occurs first in the process of content convergence related to books?

What is DRM and why is it used?

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Which of the following is the largest online movie download distributor?

Which of the following is not one of the five types of digital gamers?

In 2015, which of the following forms of online entertainment produced the least amount of revenue?

In 2015, e-book sales constituted ________% of all consumer book sales.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following statements about the online newspaper audience is not true?

Well over ________% of television viewers multitask while watching television.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Why have newspaper revenues declined over the past 15 years?

Which of the following is not an example of a start-up digital news site?

Digital magazine ad revenues were expected to ________ in 2015.

Discuss the difference between a wholesale model of e-book distribution and pricing and an agency model. Why didn't the wholesale model work for e-books and what happened when publishers tried to implement an agency model??

Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:

Which streaming gaming channel was purchased by Amazon in 2015?

Online readership of newspapers is growing by more than 10% a year.

DRM refers to a combination of ________ for protecting digital content.

Around what percentage of Amazon's top 100 selling books are now self-published?

In the wholesale model of e-book distribution, pricing power is with the publisher.

Which of the following occurs first in the process of content convergence related to books?

What is DRM and why is it used?

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Which of the following is the largest online movie download distributor?

Which of the following is not one of the five types of digital gamers?

In 2015, which of the following forms of online entertainment produced the least amount of revenue?

In 2015, e-book sales constituted ________% of all consumer book sales.

Which of the following statements about the wholesale and agency models for selling books is not true?

Which of the following statements about the online newspaper audience is not true?

Well over ________% of television viewers multitask while watching television.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters