Question 1

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Accepted Answer

A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook 
A) local marketing 
B) location-based mobile marketing 
C) mobile marketing 
D) social marketing on Facebook B

Question 2

Which of the following is most similar to Pinterest?

Accepted Answer

A) LinkedIn 
B) Instagram 
C) YouTube 
D) Tumblr 
A) LinkedIn 
B) Instagram 
C) YouTube 
D) Tumblr B

Question 3

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social B

Question 4

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Accepted Answer

A) integrating online and offline marketing techniques to establish a consistent brand 
B) adapting marketing techniques to keep up with new Internet technologies 
C) valuing quality over quantity at each stage in the Web site development process 
D) establishing customer needs and habits as the top priority in all marketing decisions 
A) integrating online and offline marketing techniques to establish a consistent brand 
B) adapting marketing techniques to keep up with new Internet technologies 
C) valuing quality over quantity at each stage in the Web site development process 
D) establishing customer needs and habits as the top priority in all marketing decisions

Question 5

Which of the following are features of both Pinterest and Twitter?

Accepted Answer

A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget 
A) tweets 
B) hashtags 
C) pins 
D) Image Hover widget

Question 6

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 7

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

Accepted Answer

A) True 
 B)False

Question 8

SMS text messaging generates the majority of mobile marketing spending.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Accepted Answer

A) social density 
B) dark social 
C) amplification 
D) engagement 
A) social density 
B) dark social 
C) amplification 
D) engagement

Question 10

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Accepted Answer

A) social density 
B) engagement 
C) amplification 
D) dark social 
A) social density 
B) engagement 
C) amplification 
D) dark social

Question 11

Why is local mobile marketing so attractive to marketers?

Accepted Answer

Consumers who seek information about loc

Question 12

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Question 13

It is expected that by 2019, mobile commerce will account for about one-third of all e-commerce in the retail and travel industries.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is not true about social marketing?

Accepted Answer

A) More than 50% of Twitter's ad revenues are generated by desktop users. 
B) Social marketing is growing at around 30% a year. 
C) Social marketing differs markedly from traditional online marketing. 
D) In social marketing, business cannot tightly control their brand messaging. 
A) More than 50% of Twitter's ad revenues are generated by desktop users. 
B) Social marketing is growing at around 30% a year. 
C) Social marketing differs markedly from traditional online marketing. 
D) In social marketing, business cannot tightly control their brand messaging.

Question 15

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A) They have a tiny tag indicating that they are sponsored. 
B) They can be liked, shared, and commented on, just like any News Feed post. 
C) They cannot contain links. 
D) They have social context. 
A) They have a tiny tag indicating that they are sponsored. 
B) They can be liked, shared, and commented on, just like any News Feed post. 
C) They cannot contain links. 
D) They have social context.

Question 16

Facebook's share price fell dramatically after its IPO because investors feared that:

Accepted Answer

A) Facebook's new marketing solutions would be difficult to monetize. 
B) new social networks such as Instagram were cannibalizing Facebook's audience. 
C) privacy concerns were driving users away. 
D) Facebook would be unable to increase advertising revenues fast enough to justify its price. 
A) Facebook's new marketing solutions would be difficult to monetize. 
B) new social networks such as Instagram were cannibalizing Facebook's audience. 
C) privacy concerns were driving users away. 
D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

Question 17

How does the multi-screen environment change the marketing funnel?

Accepted Answer

Consumer purchasing behavior changes in

Question 18

Traditional desktop marketing has become the smallest part of all online marketing.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

Accepted Answer

A) Whatsapp 
B) Like button 
C) Graph Search 
D) Open Graph 
A) Whatsapp 
B) Like button 
C) Graph Search 
D) Open Graph

Question 20

According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?

Accepted Answer

A) Around 75% 
B) Around 50% 
C) Around 33% 
D) Around 35% 
A) Around 75% 
B) Around 50% 
C) Around 33% 
D) Around 35%

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following is most similar to Pinterest?

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Which of the following are features of both Pinterest and Twitter?

What are the basic steps in creating a Pinterest marketing campaign?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

SMS text messaging generates the majority of mobile marketing spending.

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Why is local mobile marketing so attractive to marketers?

Facebook does not sell display ads.

It is expected that by 2019, mobile commerce will account for about one-third of all e-commerce in the retail and travel industries.

Which of the following is not true about social marketing?

Which of the following is not true about Facebook News Feed Page Post Ads?

Facebook's share price fell dramatically after its IPO because investors feared that:

How does the multi-screen environment change the marketing funnel?

Traditional desktop marketing has become the smallest part of all online marketing.

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following is most similar to Pinterest?

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Which of the following are features of both Pinterest and Twitter?

What are the basic steps in creating a Pinterest marketing campaign?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

SMS text messaging generates the majority of mobile marketing spending.

Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Why is local mobile marketing so attractive to marketers?

Facebook does not sell display ads.

It is expected that by 2019, mobile commerce will account for about one-third of all e-commerce in the retail and travel industries.

Which of the following is not true about social marketing?

Which of the following is not true about Facebook News Feed Page Post Ads?

Facebook's share price fell dramatically after its IPO because investors feared that:

How does the multi-screen environment change the marketing funnel?

Traditional desktop marketing has become the smallest part of all online marketing.

Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?

According to a recent National Federation of Retailers survey, what percentage of tablet users plan to purchase anything with their tablets?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters