Question 1

Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?

Accepted Answer

A) Telex 
B) the Baxter Healthcare system 
C) the French Minitel 
D) EDI 
A) Telex 
B) the Baxter Healthcare system 
C) the French Minitel 
D) EDI

Question 2

E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.

Accepted Answer

A) True 
 B)False

Question 3

The Internet is a worldwide network of computer networks.

Accepted Answer

A) True 
 B)False

Question 4

Universal standards make price discovery more costly, slower, and less accurate.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Accepted Answer

A) richness 
B) ubiquity 
C) information density 
D) personalization 
A) richness 
B) ubiquity 
C) information density 
D) personalization

Question 6

Which of the following is one of the three primary societal issues related to e-commerce?

Accepted Answer

A) liability 
B) anonymity 
C) equity 
D) intellectual property 
A) liability 
B) anonymity 
C) equity 
D) intellectual property

Question 7

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

Accepted Answer

A) Marketing messages had little richness. 
B) The smaller the audience reached, the less rich the message. 
C) The larger the audience reached, the less rich the message. 
D) Richness was unrelated to reach. 
A) Marketing messages had little richness. 
B) The smaller the audience reached, the less rich the message. 
C) The larger the audience reached, the less rich the message. 
D) Richness was unrelated to reach.

Question 8

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

Accepted Answer

A) subscription costs 
B) fixed costs 
C) menu costs 
D) variable costs 
A) subscription costs 
B) fixed costs 
C) menu costs 
D) variable costs

Question 9

In 2015, roughly ________ million people in the United States accessed the Internet via tablets.

Accepted Answer

A) 59 
B) 94 
C) 159 
D) 194 
A) 59 
B) 94 
C) 159 
D) 194

Question 10

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Accepted Answer

A) consumer-to-consumer (C2
C)  
B) social e-commerce 
C) mobile e-commerce 
D) business-to-business (B2 
A) consumer-to-consumer (C2
C)  
B) social e-commerce 
C) mobile e-commerce 
D) business-to-business (B2

Question 11

Which of the following statements is not true?

Accepted Answer

A) No one academic perspective dominates research about e-commerce. 
B) Economists take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. 
A) No one academic perspective dominates research about e-commerce. 
B) Economists take a purely technical approach to e-commerce. 
C) There are two primary approaches to e-commerce: behavioral and technical. 
D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

Question 12

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Accepted Answer

A) predominance of pure online strategies 
B) emphasis on revenue growth versus profits 
C) brand extension and strengthening becomes more important than creating new brands 
D) shift to a technology-driven approach 
A) predominance of pure online strategies 
B) emphasis on revenue growth versus profits 
C) brand extension and strengthening becomes more important than creating new brands 
D) shift to a technology-driven approach

Question 13

Which of the following statements about e-commerce in the United States in 2015 is not true?

Accepted Answer

A) Social e-commerce generates more revenue than mobile e-commerce. 
B) About 200 million U.S. consumers use mobile apps. 
C) On-demand service firms are fueling the growth of local e-commerce. 
D) Growth rates for retail e-commerce are higher in Europe than in the United States. 
A) Social e-commerce generates more revenue than mobile e-commerce. 
B) About 200 million U.S. consumers use mobile apps. 
C) On-demand service firms are fueling the growth of local e-commerce. 
D) Growth rates for retail e-commerce are higher in Europe than in the United States.

Question 14

Which of the following is an example of social e-commerce?

Accepted Answer

A) Amazon 
B) eBay 
C) Wikipedia 
D) Facebook 
A) Amazon 
B) eBay 
C) Wikipedia 
D) Facebook

Question 15

The Internet has shown similar growth patterns as other electronic technologies of the past.

Accepted Answer

A) True 
 B)False

Question 16

Which business application is associated with the technological development of local area networks and client/server computing?

Accepted Answer

A) transaction automation (e.g., payroll) 
B) desktop automation (e.g., word processing) 
C) industrial system automation (e.g., supply chain management) 
D) workgroup automation (e.g., document sharing) 
A) transaction automation (e.g., payroll) 
B) desktop automation (e.g., word processing) 
C) industrial system automation (e.g., supply chain management) 
D) workgroup automation (e.g., document sharing)

Question 17

Which of the following is not a major technology trend in e-commerce in 2015-2016?

Accepted Answer

A) Mobile messaging services become popular with smartphone users. 
B) Firms are turning to business analytics to make sense out of Big Data. 
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. 
D) Computing and networking component prices increase dramatically. 
A) Mobile messaging services become popular with smartphone users. 
B) Firms are turning to business analytics to make sense out of Big Data. 
C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing. 
D) Computing and networking component prices increase dramatically.

Question 18

E-commerce technologies provide a unique, many-to-many model of mass communication.

Accepted Answer

A) True 
 B)False

Question 19

B2B e-commerce is the largest type of e-commerce.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a major business trend in e-commerce in 2015-2016?

Accepted Answer

A) the growth of a mobile app ecosystem 
B) the weakening revenues of B2B e-commerce 
C) the emergence of social e-commerce 
D) the growth of the on-demand service firms 
A) the growth of a mobile app ecosystem 
B) the weakening revenues of B2B e-commerce 
C) the emergence of social e-commerce 
D) the growth of the on-demand service firms

Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?

E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.

The Internet is a worldwide network of computer networks.

Universal standards make price discovery more costly, slower, and less accurate.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following is one of the three primary societal issues related to e-commerce?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

In 2015, roughly ________ million people in the United States accessed the Internet via tablets.

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Which of the following statements is not true?

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Which of the following statements about e-commerce in the United States in 2015 is not true?

Which of the following is an example of social e-commerce?

The Internet has shown similar growth patterns as other electronic technologies of the past.

Which business application is associated with the technological development of local area networks and client/server computing?

Which of the following is not a major technology trend in e-commerce in 2015-2016?

E-commerce technologies provide a unique, many-to-many model of mass communication.

B2B e-commerce is the largest type of e-commerce.

Which of the following is not a major business trend in e-commerce in 2015-2016?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following was the first truly large-scale digitally enabled transaction system in the B2C arena?

E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.

The Internet is a worldwide network of computer networks.

Universal standards make price discovery more costly, slower, and less accurate.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

Which of the following is one of the three primary societal issues related to e-commerce?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

In 2015, roughly ________ million people in the United States accessed the Internet via tablets.

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Which of the following statements is not true?

Which of the following is a characteristic of the Consolidation phase of e-commerce?

Which of the following statements about e-commerce in the United States in 2015 is not true?

Which of the following is an example of social e-commerce?

The Internet has shown similar growth patterns as other electronic technologies of the past.

Which business application is associated with the technological development of local area networks and client/server computing?

Which of the following is not a major technology trend in e-commerce in 2015-2016?

E-commerce technologies provide a unique, many-to-many model of mass communication.

B2B e-commerce is the largest type of e-commerce.

Which of the following is not a major business trend in e-commerce in 2015-2016?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters