Question 1

Which of the following is an example of an e-commerce first mover that failed?

Accepted Answer

A) Etsy 
B) eToys 
C) eBay 
D) E*Trade 
A) Etsy 
B) eToys 
C) eBay 
D) E*Trade

Question 2

The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are examples of social networks except:

Accepted Answer

A) Instagram. 
B) Twitter. 
C) Y Combinator. 
D) Pinterest. 
A) Instagram. 
B) Twitter. 
C) Y Combinator. 
D) Pinterest.

Question 4

In 2015, the world's online population was estimated to be around:

Accepted Answer

A) 310 million. 
B) 3)1 billion. 
C) 31 billion. 
D) 310 billion. 
A) 310 million. 
B) 3)1 billion. 
C) 31 billion. 
D) 310 billion.

Question 5

All of the following can be considered a precursor to e-commerce except:

Accepted Answer

A) the development of the smartphone. 
B) Baxter Healthcare's PC-based remote order entry system. 
C) the French Minitel. 
D) the development of Electronic Data Interchange standards. 
A) the development of the smartphone. 
B) Baxter Healthcare's PC-based remote order entry system. 
C) the French Minitel. 
D) the development of Electronic Data Interchange standards.

Question 6

In 2015, there were an estimated ________ Internet hosts.

Accepted Answer

A) 1 million 
B) 10 million 
C) 100 million 
D) 1 billion 
A) 1 million 
B) 10 million 
C) 100 million 
D) 1 billion

Question 7

Which of the following is an example of e-business?

Accepted Answer

A) Amazon's inventory control system 
B) the Amazon.com Web site 
C) an Amazon mobile app 
D) Amazon's Pinterest page 
A) Amazon's inventory control system 
B) the Amazon.com Web site 
C) an Amazon mobile app 
D) Amazon's Pinterest page

Question 8

Which of the following is not a unique feature of e-commerce technology?

Accepted Answer

A) interactivity 
B) social technology 
C) information asymmetry 
D) richness 
A) interactivity 
B) social technology 
C) information asymmetry 
D) richness

Question 9

The size of the B2B market in 2015 was estimated to be around:

Accepted Answer

A) $630 million. 
B) $6.3 billion. 
C) $630 billion. 
D) $6.3 trillion. 
A) $630 million. 
B) $6.3 billion. 
C) $630 billion. 
D) $6.3 trillion.

Question 10

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Accepted Answer

A) ubiquity 
B) global reach 
C) information density 
D) social technology 
A) ubiquity 
B) global reach 
C) information density 
D) social technology

Question 11

Ubiquity lowers the cognitive energy required to transact in a marketspace.

Accepted Answer

A) True 
 B)False

Question 12

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Accepted Answer

First movers are firms who are first to

Question 13

Which of the following is not true about the use of apps?

Accepted Answer

A) The average U.S. consumer spends over two hours a day using apps. 
B) Users still spend less time using apps than they do using desktops or mobile Web sites. 
C) Apps are easier to control and monetize than Web sites. 
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day. 
A) The average U.S. consumer spends over two hours a day using apps. 
B) Users still spend less time using apps than they do using desktops or mobile Web sites. 
C) Apps are easier to control and monetize than Web sites. 
D) Around 280 million people worldwide launch a smartphone app more than 60 times a day.

Question 14

Which of the following is a characteristic of the Reinvention phase of e-commerce?

Accepted Answer

A) massive proliferation of dot-com start-ups 
B) widespread adoption of broadband networks 
C) rapid growth of search engine advertising 
D) expansion of e-commerce to include services as well as goods 
A) massive proliferation of dot-com start-ups 
B) widespread adoption of broadband networks 
C) rapid growth of search engine advertising 
D) expansion of e-commerce to include services as well as goods

Question 15

Which of the following refers to the complexity and content of a message?

Accepted Answer

A) richness 
B) reach 
C) information density 
D) interactivity 
A) richness 
B) reach 
C) information density 
D) interactivity

Question 16

The early years of e-commerce were driven by all of the following factors except:

Accepted Answer

A) an emphasis on exploiting traditional distribution channels. 
B) a huge infusion of venture capital funds. 
C) an emphasis on quickly achieving very high market visibility. 
D) visions of profiting from new technology. 
A) an emphasis on exploiting traditional distribution channels. 
B) a huge infusion of venture capital funds. 
C) an emphasis on quickly achieving very high market visibility. 
D) visions of profiting from new technology.

Question 17

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

Accepted Answer

A) True 
 B)False

Question 18

All of the following are issues facing Pinterest except:

Accepted Answer

A) copyright infringement. 
B) inability to retain users. 
C) spam. 
D) scams. 
A) copyright infringement. 
B) inability to retain users. 
C) spam. 
D) scams.

Question 19

Cost transparency refers to the ease with which consumers can find out the variety of prices in a market.

Accepted Answer

A) True 
 B)False

Question 20

Price dispersion remains pervasive online.

Accepted Answer

A) True 
 B)False

Which of the following is an example of an e-commerce first mover that failed?

The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.

All of the following are examples of social networks except:

In 2015, the world's online population was estimated to be around:

All of the following can be considered a precursor to e-commerce except:

In 2015, there were an estimated ________ Internet hosts.

Which of the following is an example of e-business?

Which of the following is not a unique feature of e-commerce technology?

The size of the B2B market in 2015 was estimated to be around:

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Ubiquity lowers the cognitive energy required to transact in a marketspace.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Which of the following is not true about the use of apps?

Which of the following is a characteristic of the Reinvention phase of e-commerce?

Which of the following refers to the complexity and content of a message?

The early years of e-commerce were driven by all of the following factors except:

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

All of the following are issues facing Pinterest except:

Cost transparency refers to the ease with which consumers can find out the variety of prices in a market.

Price dispersion remains pervasive online.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following is an example of an e-commerce first mover that failed?

The emergence of mobile, social, and local e-commerce occurred during the Consolidation period of e-commerce.

All of the following are examples of social networks except:

In 2015, the world's online population was estimated to be around:

All of the following can be considered a precursor to e-commerce except:

In 2015, there were an estimated ________ Internet hosts.

Which of the following is an example of e-business?

Which of the following is not a unique feature of e-commerce technology?

The size of the B2B market in 2015 was estimated to be around:

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Ubiquity lowers the cognitive energy required to transact in a marketspace.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Which of the following is not true about the use of apps?

Which of the following is a characteristic of the Reinvention phase of e-commerce?

Which of the following refers to the complexity and content of a message?

The early years of e-commerce were driven by all of the following factors except:

Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.

All of the following are issues facing Pinterest except:

Cost transparency refers to the ease with which consumers can find out the variety of prices in a market.

Price dispersion remains pervasive online.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters