Question 1

The most common and well-known advertising and marketing industry regulatory agencies are all part of the FTC.

Accepted Answer

A) True 
 B)False

Question 2

Stealth marketing is an excellent means of getting around much of the advertising clutter to create buzz about a particular brand.

Accepted Answer

A) True 
 B)False

Question 3

An advertisement or communication is deemed to be deceptive or misleading when:

Accepted Answer

A) the misrepresentation induces anyone or someone to make a purchase. 
B) a substantial number of people make a purchase or are influenced by the advertisement. 
C) a substantial number of people or the "typical person" is left with a false impression or misrepresentation that relates to the product. 
D) a competing firm makes the same claim. 
A) the misrepresentation induces anyone or someone to make a purchase. 
B) a substantial number of people make a purchase or are influenced by the advertisement. 
C) a substantial number of people or the "typical person" is left with a false impression or misrepresentation that relates to the product. 
D) a competing firm makes the same claim.

Question 4

When a substantial number of people are misled by a series of commercials or an advertisement, it is deemed to be deceptive or misleading.

Accepted Answer

A) True 
 B)False

Question 5

Cases before the full commission of the FTC can be appealed to the U.S. Court of Appeals and even to the U.S. Supreme Court.

Accepted Answer

A) True 
 B)False

Question 6

Buzz marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

Accepted Answer

A) True 
 B)False

Question 7

The FTC can use the court system to stop unfair and deceptive advertising and communication practices but must go through the normal steps of starting with a consent agreement.

Accepted Answer

A) True 
 B)False

Question 8

Describe a consent order made by the Federal Trade Commission (FTC).

Accepted Answer

Company leaders who

Question 9

The term whistle-blower is used to describe an individual who is willing to go public with charges about an organization that is doing something illegal or unethical.

Accepted Answer

A) True 
 B)False

Question 10

One reason marketing professionals target ads to children is that they can be easily influenced.

Accepted Answer

A) True 
 B)False

Question 11

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

Accepted Answer

A) True 
 B)False

Question 12

When the FTC issues an administrative complaint and an administrative judge rules a violation has occurred, the judge issues a cease and desist order.

Accepted Answer

A) True 
 B)False

Question 13

To substantiate an advertising claim, the statement must reflect the typical experience that a customer would expect to encounter from using a good or service, unless the advertisement clearly and prominently states otherwise.

Accepted Answer

A) True 
 B)False

Question 14

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division of the CBBB?

Accepted Answer

A) For the finest Asian food come to China Garden 
B) Eat at Wendy's, the best hamburgers in town 
C) Tree Top apple juice is great 
D) For better looking skin, use Avon 
A) For the finest Asian food come to China Garden 
B) Eat at Wendy's, the best hamburgers in town 
C) Tree Top apple juice is great 
D) For better looking skin, use Avon

Question 15

The NAD of the Council of Better Business Bureaus becomes involved in each of the following except:

Accepted Answer

A) cases of mail fraud. 
B) collecting information about misleading advertising. 
C) negotiating modification of ads deemed to be misleading. 
D) dismissing unsubstantiated complaints about an advertisement. 
A) cases of mail fraud. 
B) collecting information about misleading advertising. 
C) negotiating modification of ads deemed to be misleading. 
D) dismissing unsubstantiated complaints about an advertisement.

Question 16

The federal agency that presides over marketing communications is the Federal Communications Commission.

Accepted Answer

A) True 
 B)False

Question 17

The Federal Trade Commission has the power to order firms to prepare and disseminate corrective advertising.

Accepted Answer

A) True 
 B)False

Question 18

When an organization creates an impression that it is a sponsor of a major event when it is not, it is which form of marketing?

Accepted Answer

A) Allusion 
B) Incidental 
C) Distractive 
D) Saturation 
A) Allusion 
B) Incidental 
C) Distractive 
D) Saturation

Question 19

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

Accepted Answer

The Council of Better Business Bureaus c

Question 20

A trade regulatory ruling by the Federal Trade Commission applies to:

Accepted Answer

A) wholesalers. 
B) international companies. 
C) an industry. 
D) retailers. 
A) wholesalers. 
B) international companies. 
C) an industry. 
D) retailers.

The most common and well-known advertising and marketing industry regulatory agencies are all part of the FTC.

Stealth marketing is an excellent means of getting around much of the advertising clutter to create buzz about a particular brand.

An advertisement or communication is deemed to be deceptive or misleading when:

When a substantial number of people are misled by a series of commercials or an advertisement, it is deemed to be deceptive or misleading.

Cases before the full commission of the FTC can be appealed to the U.S. Court of Appeals and even to the U.S. Supreme Court.

Buzz marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

The FTC can use the court system to stop unfair and deceptive advertising and communication practices but must go through the normal steps of starting with a consent agreement.

Describe a consent order made by the Federal Trade Commission (FTC).

The term whistle-blower is used to describe an individual who is willing to go public with charges about an organization that is doing something illegal or unethical.

One reason marketing professionals target ads to children is that they can be easily influenced.

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

When the FTC issues an administrative complaint and an administrative judge rules a violation has occurred, the judge issues a cease and desist order.

To substantiate an advertising claim, the statement must reflect the typical experience that a customer would expect to encounter from using a good or service, unless the advertisement clearly and prominently states otherwise.

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division of the CBBB?

The NAD of the Council of Better Business Bureaus becomes involved in each of the following except:

The federal agency that presides over marketing communications is the Federal Communications Commission.

The Federal Trade Commission has the power to order firms to prepare and disseminate corrective advertising.

When an organization creates an impression that it is a sponsor of a major event when it is not, it is which form of marketing?

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

A trade regulatory ruling by the Federal Trade Commission applies to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

The most common and well-known advertising and marketing industry regulatory agencies are all part of the FTC.

Stealth marketing is an excellent means of getting around much of the advertising clutter to create buzz about a particular brand.

An advertisement or communication is deemed to be deceptive or misleading when:

When a substantial number of people are misled by a series of commercials or an advertisement, it is deemed to be deceptive or misleading.

Cases before the full commission of the FTC can be appealed to the U.S. Court of Appeals and even to the U.S. Supreme Court.

Buzz marketing involves pitching the benefits of a product to other people without revealing you are paid or compensated by the company to do so.

The FTC can use the court system to stop unfair and deceptive advertising and communication practices but must go through the normal steps of starting with a consent agreement.

Describe a consent order made by the Federal Trade Commission (FTC).

The term whistle-blower is used to describe an individual who is willing to go public with charges about an organization that is doing something illegal or unethical.

One reason marketing professionals target ads to children is that they can be easily influenced.

When using cookies on computers to gather information, marketers must balance the need for information with the concern for the expense and legal action.

When the FTC issues an administrative complaint and an administrative judge rules a violation has occurred, the judge issues a cease and desist order.

To substantiate an advertising claim, the statement must reflect the typical experience that a customer would expect to encounter from using a good or service, unless the advertisement clearly and prominently states otherwise.

Of the following taglines or slogans, which would most likely trigger an investigation by the Federal Trade Commission or National Advertising Division of the CBBB?

The NAD of the Council of Better Business Bureaus becomes involved in each of the following except:

The federal agency that presides over marketing communications is the Federal Communications Commission.

The Federal Trade Commission has the power to order firms to prepare and disseminate corrective advertising.

When an organization creates an impression that it is a sponsor of a major event when it is not, it is which form of marketing?

Identify the primary industry agencies that assist in regulating the marketing and advertising industry. Explain the primary function of each.

A trade regulatory ruling by the Federal Trade Commission applies to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Database and Direct Response Marketing and Personal Selling

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters